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94.7 The Block

JoeBenjamin said:
This was not well thought out.The bus campaign on the B 6 here in Brooklyn has done zilch for 94.7. Country listeners are angry at the live local "bone" thrown at them for a few hours in the pm drive on 94.7 HD2. The Hip Hop belongs on HD2,if at all.
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It really does not matter what the listeners to a dead format think. That sounds cold, but it is no different than your favorite pub discontinuing your preferred ale. You can't buy "New Coke" any longer, either.

And the format is more than just Hip Hop... it includes lots of rhythmic stuff and the format seems to have its greatest appeal among Hispanics and whites, not African Americans. That puts the signal in the right place.

But I note that PD Pio Ferro across the street has flavored his station a bit to "cover" and that may be enough to prevent the new format from getting much traction. Hot 97 is also a "no color lines" format that has Hispanics and non-Hispanic whites as well as Blacks in the audience.
 
Theater of My Mind said:
Everyone on these forums keeps repeating the credo that NYC is such a rhyhmic town nothing else should be considered as a viable format. Play hip hop and they will come, seems to be the endless assumption. Hmm, maybe radio finally hit the saturation point for that, even for NYC.
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No, the whole country has been going rhythmic for over two decades. Rock is only big with older audiences and the 18-34 and, increasingly, 18-44 are not listening to any form of rock. And Hispanics everywhere have gone to reggaetón and its derivatives, and rock stations in Latin America are dying.
 
DavidEduardo said:
No, the whole country has been going rhythmic for over two decades. Rock is only big with older audiences and the 18-34 and, increasingly, 18-44 are not listening to any form of rock. And Hispanics everywhere have gone to reggaetón and its derivatives, and rock stations in Latin America are dying.
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Well I see that Active Rock station KNCN in Corpus Christi, TX -- a city with over 60% Hispanic population -- jumped 5.1 to 9.6 for first place in the market, and its largest share since Spring 2001. Corpus Christi is not NYC but the blanket statement that 18-44 are not listening to any form of rock does not seem to be true. Repeating the same thing over and over doesn't make it true. We have case studies here to look at for proof.
 
Theater of My Mind said:
Well I see that Active Rock station KNCN in Corpus Christi, TX -- a city with over 60% Hispanic population -- jumped 5.1 to 9.6 for first place in the market, and its largest share since Spring 2001. Corpus Christi is not NYC but the blanket statement that 18-44 are not listening to any form of rock does not seem to be true. Repeating the same thing over and over doesn't make it true. We have case studies here to look at for proof.
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That's great that a rock station is doing well in Corpus Christi. Too bad that success won't bring back K-Rock or WAAF.

Besides, I think David Eduardo has said something about the Latino population in that part of Texas being more "Americanized", for a lack of a better term? Also, Corpus Christi is a world away from the cosmopolitan vibes of NYC, Miami, and Boston.
 
Theater of My Mind said:
Everyone on these forums keeps repeating the credo that NYC is such a rhyhmic town nothing else should be considered as a viable format. Play hip hop and they will come, seems to be the endless assumption. Hmm, maybe radio finally hit the saturation point for that, even for NYC.
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Just note that WKTU is the most listened to "Hot AC" format in North America. Much more listeners than KBIG, WTMX, and KLLC.
 
DavidEduardo said:
But I note that PD Pio Ferro across the street has flavored his station a bit to "cover" and that may be enough to prevent the new format from getting much traction. Hot 97 is also a "no color lines" format that has Hispanics and non-Hispanic whites as well as Blacks in the audience.
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I think that's a very significant factor working against The Block. It seems that WBLS has also added more classic hip hop.
I recall hearing, a day before The Block replaced New York's Country, a dj at WKTU saying they will be adding more throwbacks. At the time I wondered why he mentioned that.
It's also possible, that with Hot 97, Power 105, and WBLS, there's no room for a fourth urban station. WRKS Kiss FM was shut down years ago. I don't think there is any format in New York that has more than 3 stations.
 
Barry said:
I think that's a very significant factor working against The Block. It seems that WBLS has also added more classic hip hop.
I recall hearing, a day before The Block replaced New York's Country, a dj at WKTU saying they will be adding more throwbacks. At the time I wondered why he mentioned that.
It's also possible, that with Hot 97, Power 105, and WBLS, there's no room for a fourth urban station. I don't think there is any format in New York that has more than 3 stations.
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Wouldn't the 25-44 audience want to hear their throwbacks without going through Lil Nas X and Juice WRLD? You probably could do that with WBLS, though WBLS is far from consistently hip hop.

Besides, a glut of pop stations have endured in popularity in the Bay Area.
 
Theater of My Mind said:
Well I see that Active Rock station KNCN in Corpus Christi, TX -- a city with over 60% Hispanic population -- jumped 5.1 to 9.6 for first place in the market, and its largest share since Spring 2001. Corpus Christi is not NYC but the blanket statement that 18-44 are not listening to any form of rock does not seem to be true. Repeating the same thing over and over doesn't make it true. We have case studies here to look at for proof.
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If you knew the margin of error in tiny-sample Corpus, you would not jump to any conclusions about that one station.
 
victorres43 said:
That's great that a rock station is doing well in Corpus Christi. Too bad that success won't bring back K-Rock or WAAF.
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And the market has a tiny sample. It bounces like mad.
victorres43 said:
Besides, I think David Eduardo has said something about the Latino population in that part of Texas being more "Americanized", for a lack of a better term?
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Good point. In San Antonio, more Hispanics listen to the two country stations than non-Hispanic whites do. There are some very traditional markets in Texas where the Hispanic population does not listen they way first generation immigrants do.

Corpus is market 115 and is 154th in revenue nationally. The #1 station cumes 90,000 persons.
 
djl said:
I think they should re-think and bring back Country. Their ratings were better as WNSH.
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But the revenue base for the country format in NYC was dreadful. They had a power ratio of about .3 which is terrible.
 
Why doesn't the Country format appeal to advertisers in this area? I believe the listeners are from desirable demos.
Just some sort of bias, or are there solidly researched reasons?
Perhaps the sales staff was not focused enough on NJ businesses.
 
Barry said:
Why doesn't the Country format appeal to advertisers in this area? I believe the listeners are from desirable demos.
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Just not big enough to add an additional station to a buy.
Barry said:
Just some sort of bias, or are there solidly researched reasons?
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Very small share and most of the audience duplicated on other "must buy" stations.
Barry said:
Perhaps the sales staff was not focused enough on NJ businesses.
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The bulk of NYC market revenue comes from agencies, both local and national.
 
Barry said:
I think that's a very significant factor working against The Block. It seems that WBLS has also added more classic hip hop.
I recall hearing, a day before The Block replaced New York's Country, a dj at WKTU saying they will be adding more throwbacks. At the time I wondered why he mentioned that.
It's also possible, that with Hot 97, Power 105, and WBLS, there's no room for a fourth urban station. WRKS Kiss FM was shut down years ago. I don't think there is any format in New York that has more than 3 stations.
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Many cities have 4 urban outlets and some have more. There is always going to be one who does worse than the others. The Block was executed just before the holidays and the commercial free 25,000 song playlist was extremely tight, there was and is no advertising and the signal has issues. I don't think Audacy expects The Block to hit number 1 but it's completely realistic to think that it would eventually hit a 2.0 with a cume of 1.5M. Classic hip, hop has some success in other cities.
IMO the numbers will hover on the low end as they did with country but perhaps based on demos the fact that country doesn't sell in New York, it'll make more money for Audacy than it was. After all what other format could they put on it?
It made sense. To those who follow the format however it is sounding pretty good as they expand the playlist. I say give it some time provided they keep expanding the playlist and perhaps add some talent. WXBK has a lot working against it so I don't think a 1.1 is completely unexpected for it's 2nd full book
 
Jeffrey said:
Many cities have 4 urban outlets and some have more.
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Not really. There are various urban formats, such as Churban, Urban and Urban A/C, all of which have significantly different total playlists and targets.

In general, though, "Urban" is used to describe primarily Black targeted stations.
Jeffrey said:
There is always going to be one who does worse than the others. The Block was executed just before the holidays and the commercial free 25,000 song playlist was extremely tight, there was and is no advertising and the signal has issues. I don't think Audacy expects The Block to hit number 1 but it's completely realistic to think that it would eventually hit a 2.0 with a cume of 1.5M. Classic hip, hop has some success in other cities.
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And it's target is broader than Urban formats... it appears that its principal target is Hispanic, in fact.
 
DavidEduardo said:
Not really. There are various urban formats, such as Churban, Urban and Urban A/C, all of which have significantly different total playlists and targets.

In general, though, "Urban" is used to describe primarily Black targeted stations.
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It's interesting though, how Rhythmic and Urban are so alike than before. Significantly fewer pop songs on Rhythmic than in the past; even Celine Dion and Whitney Houston had major hits on Rhythmic radio, and we're talking about their ballads here.
 
Jeffrey said:
Many cities have 4 urban outlets and some have more. There is always going to be one who does worse than the others. The Block was executed just before the holidays and the commercial free 25,000 song playlist was extremely tight, there was and is no advertising and the signal has issues. I don't think Audacy expects The Block to hit number 1 but it's completely realistic to think that it would eventually hit a 2.0 with a cume of 1.5M. Classic hip, hop has some success in other cities.
IMO the numbers will hover on the low end as they did with country but perhaps based on demos the fact that country doesn't sell in New York, it'll make more money for Audacy than it was. After all what other format could they put on it?
It made sense. To those who follow the format however it is sounding pretty good as they expand the playlist. I say give it some time provided they keep expanding the playlist and perhaps add some talent. WXBK has a lot working against it so I don't think a 1.1 is completely unexpected for it's 2nd full book
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I'd like to see Soft AC given a shot.
 
Xale57 said:
Philadelphia's WISX got a 4.1 rating in it's first month. But that's iHeart's station
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Philly's rock station WMMR is getting good ratings, while NY can't support one. Their country station gets good ratings, but you saw how country did in NY. Philly is not comparable to NY.
 
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