It's stock is selling for $1 a share. Do they have low rated stations? Sure they do. Every group has low rated stations.
Not every station can be #1.
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94.7 the block
- Thread starter shutupandlisten
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It's stock is selling for $1 a share. Do they have low rated stations? Sure they do. Every group has low rated stations.
Not every station can be #1.
Well you clearly have the answer for everything. I look forward to reading about your appointment as WXBK PD or perhaps Audacy CEO.
I have nothing to do with them. I look forward to you buying your own station and programming it properly.
The outcome of that decision would likely be even lower ratings than The Block or alternative...and lower billing numbers than country.
You think advertisers were specifically looking to make buys on this format? Does it appeal to particularly desirable demos?
I think they were part of the decision-making process. The median age is 34, which is younger than Hot AC, very broad range as far as race/ethnicity (44 white/26 black/37 Hispanic), male 43/female 56, so yes, I'd say that's sellable.
A 1.5 share on 94.7 isn't that horrible given its challenged signal in some NYC Burroughs, and the fact the current format likely retained very little cume from the prior format.
Isn't The Block less than a year old? I think it is too soon to write it off as a ratings failure.
In demo, maybe it's performing better? I don't know the answer.
The addition of a well known LOCAL personality to middays is a positive sign. Nick Cannon sucks as a radio personality; I'm very happy to see WXBK cancel his show.
Isn't The Block less than a year old? I think it is too soon to write it off as a ratings failure.
In demo, maybe it's performing better? I don't know the answer.
The addition of a well known LOCAL personality to middays is a positive sign. Nick Cannon sucks as a radio personality; I'm very happy to see WXBK cancel his show.
Maybe thwy should just play J-Lo songs and call themselves "Jenny on the Block".
Agree with your take. It is very easy to do some Monday morning quarterbacking and rip on it for a 1.5 share. But again, lets face the facts that in the beauty pageant numbers, it is consistently only about a share off from its main competition in the hip-hop space. That's really not terrible for what it is.
And for comparison, what are the demos for Country, in this area?
Fair question: Median age for country is 47, race/ethnicity is 90% white/4% black/8%Hispanic, and 45 male.55 female.
So the ethnic part of the demo really doesn't jive well with the New York area.
Actually if I remember correctly "Jenny from the Block" was the first song they played when they flipped from Country
Thanks for the info.
Are the demos for classic rock similar to Country's?
Classic rock is older (51) and more male (60%)
Obviously, this varies a little by market. Just as country is not 8% Hispanic in Boston, but may be 55% Hispanic in San Antonio. In some places in the Southwest there are many, many later generation Hispanics who have the heritage, but not the musical tastes, of first and second generation Hispanic immigrants and their families. But there is no such lengthy heritage in Chicago or New York or Miami or even LA, but there may be in Fresno and Bakersfield.
Keep in mind that the company that owned WPLJ before Cumulus also went bankrupt.
Here are specifics on the new midday host at The Block. He comes from Hot97:
Cipha Sounds aka Luis Diaz
“Cipha Sounds” aka Luis Diaz joins Audacy classic hip-hop “94.7 The Block” WXBK New York for middays. Diaz, who is well-known in the market for his 17-year run at crosstown
They flipped from Country WNSH to "The Block" on October 22, 2021. The WXBK call letters were assigned a few days later on November 1, 2021. So, more than one year ago (>15 months).
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