Do you know of any stations nationally that play a similar list like 94.7 The Wave?
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94.7 The Wave
- Thread starter maestromaster
- Start date
No. KTWV is a very unique station. I don't know any station that playes Anitia Baker and The police on the same station
It's really one of a kind. It bills itself as a Rhythmic AC, "The Soul of Southern California." But around a quarter of the songs are not by rhythmic artists... as Cass Chopper 96 says, The Police, along with Phil Collins, Adele, George Michael, Norah Jones, Ed Sheeran, Elton John, Hall & Oates, etc. OK, maybe if we stretch the definition of "Rhythmic AC" we might include some of these jazz or R&B influenced artists, although they are rarely heard on other Rhythmic AC outlets. And the songs nearly all charted on the regular Top 40, not just the Urban and Rhythmic charts.
The Wave is one of the softest stations on the dial. Once in a while, something uptempo gets played. But certainly the softer songs from Anita Baker, Sade, Whitney Houston, Gloria Estefan, Luther Vandross, Lionel Richie and Madonna get heard too. And The Wave may be one of the last large market FM stations to dip back to the 60s for an occasional song from Aretha, Marvin, Temptations, Four Tops, etc.
Yet in the 18-34 demo, KTWV was recently #1. It's often top 5, beating out youthful stations like KRRL and KPWR.
The Wave is one of the softest stations on the dial. Once in a while, something uptempo gets played. But certainly the softer songs from Anita Baker, Sade, Whitney Houston, Gloria Estefan, Luther Vandross, Lionel Richie and Madonna get heard too. And The Wave may be one of the last large market FM stations to dip back to the 60s for an occasional song from Aretha, Marvin, Temptations, Four Tops, etc.
Yet in the 18-34 demo, KTWV was recently #1. It's often top 5, beating out youthful stations like KRRL and KPWR.
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Are they still playing "Midnight Train to Georgia"? That train used to run about three times a day.
It's an LA version of Urban AC for a market where the core is Hispanic and the market is now just under 7% Black.
It’s definitely programmed for a non-Black audience that happens to like Urban AC IMO. The station’s playlist may have hints of urban AC, but that’s about it.
92.3 is the only “true” urban formatted station in the market really. I know 93.5 and 105.9 have a pretty multicultural audience.
Don’t forget KJLH.
Definitely straddling the line between Rhythmic AC and Soft AC, at times. The Wave hardly plays any hip-hop, whereas throwback hip-hop is becoming more central to an Urban AC playlist. Also, a good amount of 60s/70s Motown in The Wave. I can't imagine Urban ACs today playing Ooh Baby Baby, and I'm not talking about that Salt-N-Pepa song.
It’s definitely a similar case to KTU in NYC, a very unique format that’s tailored specifically for the market and can’t really be replicated with the same success anywhere else.
I forgot all about KJLH!
CHUM-FM leans Rhythmic, like WKTU. Both do play ballads if they are major hits.
I personally rather have a Hot AC that leans Rhythmic than one that plays a ton of anticlimactic pop rock like Kelly Clarkson, etc.
Don't they call it "Smooth AC"? The 87.7 FrankenFM in Chicago tried the same thing for a while.
Smooth Jazz was already heading in this direction before PPM killed it. I remember hearing CD 101.9 in NYC playing "Every Breath You Take" by the Police, while WCBS-FM, then still an "Oldies" station, was playing "Smooth Operator" by Sade.
Smooth Jazz was already heading in this direction before PPM killed it. I remember hearing CD 101.9 in NYC playing "Every Breath You Take" by the Police, while WCBS-FM, then still an "Oldies" station, was playing "Smooth Operator" by Sade.
It truly is. I wonder if this type of AC would do well in other markets.
Yes, from November 2004 to August 2005. And speaking of which, The Wave's morning DJ Pat Prescott was on CD 101.9 before moving to LA.
What format has a more diverse audience Adult R&B stations or Hip Hop and R&B stations
I would say Hip Hop & R&B has the most diverse audience. Adult R&B tends to target African Americans.
Is The Wave format syndicated?
No. It's a rather unique format tailored to the LA market that has relatively few African Americans (under 8%) and a huge Hispanic population. Interestingly, I've seen that The Wave is well liked among the large Armenian and Persian communities.
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