I already knew that.
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94.7 The Wave
- Thread starter maestromaster
- Start date
I knew that Real 92.3 has a non black audience that listens to them and they’re beating Power now for the hip hop listener.
KTWV plays certain rap like B.O.B Nothin on You, Puff Daddy “I’ll Missing You” and Lauryn Hill “Doo-Wop (That Thing)”.
Where did you get the KSWV logo?
Michael, thank you for posting the link! I posted these on archive.org as 'smooth jazz airchecks.'In fact, here's an hour and a half of audio of "San Diego's Wave" (ignore the "KCWV Leavenworth" below---it's grouped together. The links will launch the San Diego airchecks:
The Wave Network (Satellite Music Network): KCWV (99.7 MHz) Leavenworth-Kansas City, KSWV (102.9 MHz) San Diego, CA) : Smooth Jazz Airchecks : Free Download, Borrow, and Streaming : Internet Archive
After KTWV Los Angeles made their debut with The Wave in 1987, Dallas based Satellite Music Network (SMN) made the format available to syndicate...archive.org
The Wave Network (Satellite Music Network): KCWV (99.7 MHz) Leavenworth-Kansas City, KSWV (102.9 MHz) San Diego, CA) : Smooth Jazz Airchecks : Free Download, Borrow, and Streaming : Internet Archive
After KTWV Los Angeles made their debut with The Wave in 1987, Dallas based Satellite Music Network (SMN) made the format available to syndicate...archive.org
For a time KTWV partnered with Dallas based Satellite Music Network to syndicate The Wave. In 1988 I worked for a station that was an affiliate for SMN, and they sent me two promotional packets for the format. The airchecks for KSWV San Diego came from that packet. The KCWV recording came from another contributor.
The Wave was sold as an Easy Listening format for a younger generation, and as a national format they gambled and lost.
The syndicated Wave format drifted into adding classic rock cuts to their playlist around 1989. Some time around 1990 The Wave disappeared, and may have actually been converted into a classic rock network. This change coincided with SMN being purchased by ABC Radio.
I still have those promotional packets, and intend to scan the documents to the archive page that hosts the airchecks. And I'm always searching for airchecks to add to these sites if anyone rolled tape of it.
LA is about 7% Black and approaching 50% Hispanic in the sales demos. So any "Urban" station has to have broader appeal than just African Americans.
This is why, also, The Wave has considerable non-Black appeal unlike the "same format" in other markets. While it is sort of Urban AC, the music also appeals to groups like Armenian immigrants, later generation Hispanics and other seemingly diverse groups.
I'd love to add those scans to this page: https://worldradiohistory.com/Archive-Station-Albums/KTWV.htm
Agree--these should be over at your site too.
I already know that an urban station in LA has to have multi ethnic appeal to succeed. That’s where radio one went wrong with KKBT.
Growing up in L.A., I never could believe only 7% was black. Granted I grew up in West L.A., but still
Blame it on Radio One. Back then Chancellor Media was force to divest 1 station when they merge with Jacor Media (iHeart Media today). Chancellor media swap with (back then) Mega 100.3 Rhythmic Oldies with 92.3 The Beat Urban Contemporary and gave away KKBT 100.3 signal to Radio One and kept Mega 92.3.
Depends when you grew up. It was 11% in 1970 and close to 13% in 1980. It has declined since.
And I don't think African-Americans left the LA market... or that many whites either. It's just that so much of the new population is Latino and Asian that the population has increased and those two groups are growing. Which is why KTWV has its unusual playlist.
But there are other places in the U.S. where the African-American population is only around 7% But their Rhythmic AC or Urban AC stations don't sound anything like The Wave. Maybe they are all using the same Urban AC model as found in cities with larger black populations and don't realize the mistake they are making?
Boston 8%, Seattle 7%, Denver 6% African-American population. Maybe they could all use a station that sounds like The Wave?
But there are other places in the U.S. where the African-American population is only around 7% But their Rhythmic AC or Urban AC stations don't sound anything like The Wave. Maybe they are all using the same Urban AC model as found in cities with larger black populations and don't realize the mistake they are making?
Boston 8%, Seattle 7%, Denver 6% African-American population. Maybe they could all use a station that sounds like The Wave?
982,000 Black people in L.A. County in the 2020 Census. In 1980, that was 943,968. Essentially standing still while the overall population grew by 2.4 million.
They threw The Beat to the wolves when they transferred to Radio One. Hell, I even still listened to the until the bitter end when I was kid.
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