Bob_Rogers said:The vast part of the WPLJ "heritage" is as a Rock station. I understand the concern over the billing, but if the modern rock presentation were done right it wouldn't affect one thing. Alot of females like modern rock, so why would it be a stretch to add a few more alternative tunes to the playlist and move ahead?
Most of the people in the PLJ's target demographic don't know of 95.5 as a rock station. It's been some flavor of Hot AC or CHR for about 30 years! It's been a pop station for far longer than it was a rock station.