Would between Friday and this weekend seem like a reasonable guess for when the new format will launch on 94.7?
Clearly the simulcast with WPLJ is offering some publicity for 94.7, as it has been one of the recurring topics on the Scott and Todd morning show this week.
But listeners could grow bored if this is discussed on air for much longer than a week. So if the technical adjustments are complete, perhaps it may make sense to launch on Friday, or over the weekend, while there is presumably considerable interest among WPLJ's audience.
Clearly the simulcast with WPLJ is offering some publicity for 94.7, as it has been one of the recurring topics on the Scott and Todd morning show this week.
But listeners could grow bored if this is discussed on air for much longer than a week. So if the technical adjustments are complete, perhaps it may make sense to launch on Friday, or over the weekend, while there is presumably considerable interest among WPLJ's audience.