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AnimatronicAbeLincoln
Guest
Right... But, I thought Arbitron had only rolled out PPM in Houston and Philadelphia, and everyone else would be stuck on diaries for at least awhile.
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94.7 WLS-FM
- Thread starter FightingIrish
- Start date
Right... But, I thought Arbitron had only rolled out PPM in Houston and Philadelphia, and everyone else would be stuck on diaries for at least awhile.
smashedcd said:DToTheJ said:
;D
Or they could bring back 890's heritage days as "The Prairie Farmer Station" (1924-60--National Barn Dance era)
;D ;D ;D
radioman148 said:
I couldn't agree more... 'Could we be so lucky in this era? I LOVE 'ole Uncle L and Fred and wish they were back in the game! 'Maybe us late-forty-somethings would have a compelling radio station again.
WHY would "Talk" 890 need to migrate to FM with that big-bad signal? ...'Like talk-formatted radio needs 15khz audio... OH, I suspect I know - the under 40s yutes don't know how to hit the AM/FM switch on their Sharper Image or Walmart radio :
SAD!Hey, I'm 17 and I know how to switch between AM/FM on a radio that wasn't bought at that crap-hole of a store Walmart! ;Dhipporadio said:radioman148 said:
I couldn't agree more... 'Could we be so lucky in this era? I LOVE 'ole Uncle L and Fred and wish they were back in the game! 'Maybe us late-forty-somethings would have a compelling radio station again.
WHY would "Talk" 890 need to migrate to FM with that big-bad signal? ...'Like talk-formatted radio needs 15khz audio... OH, I suspect I know - the under 40s yutes don't know how to hit the AM/FM switch on their Sharper Image or Walmart radio :
I couldn't be happier that this is happening. I love the oldies/classic hits, and Fred and Lujack are the reasons I want to get into retro top 40 radio. I suggested this format to Winston when I went to his presentation -- with Landecker and Dan Ingraham of WABC/WCBS in NYC -- in November and he agreed that radio needs to change. I've been hoping that something like this would happen, especially with the success of the Big 89 Rewind. A line-up of Lujack mornings, Winston middays, JRL afternoons, and Biondi nights would be killer in the ratings! Unfortunalely the signal won't cover as many states at the Big 89 used to, but with Internet streaming, the world is now their audience. I can't wait! Chicago radio will finally have a respectable station to listen to again, instead of being a endless black hole of nothing!
Boogie Check at 5:45 or 6:45pm?
Tim from Springfield said:
...picking of nit here: WLS wasn't "The Prairie Farmer Station" until 1928. It was owned by Sears, Roebuck before then...
This idea of resurrecting WLS-FM was mentioned right here on this forum way back when The Zone was crumbling, before ABC/Disney flipped to Oldies. It's almost too bad it took so long!
Anyway, I think this is a great idea, even if it runs its course in just 3 to 5 years. One thing I've noticed, based on the plethora of "94.7" billboards around Chicago, is that Citadel isn't afraid to spend advertising dollars to promote this station. (Too bad they've kicked good staff off the 890 AM payroll, but that's an argument for a different thread.)
Anyway, I think this is a great idea, even if it runs its course in just 3 to 5 years. One thing I've noticed, based on the plethora of "94.7" billboards around Chicago, is that Citadel isn't afraid to spend advertising dollars to promote this station. (Too bad they've kicked good staff off the 890 AM payroll, but that's an argument for a different thread.)
Just a simple, thank you to Citidel for giving it a spin.... Hey? If they stream, then all of us in the old night signal of ionic proportions will get to listen crisp and clean from anywhere on the planet... Nice thought....
Don't forget to have Charlie Van Dyke do the "W.L.S...Getting it said, for Chicago!" prior to the top of the hour.... ;D
Don't forget to have Charlie Van Dyke do the "W.L.S...Getting it said, for Chicago!" prior to the top of the hour.... ;D
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searadiofreak
Guest
I just listened on-line. They played "Montego Bay" twice in ten minutes, or maybe that was a commercial "cover".
It will be fun to hear 'LS on the FM, but the earlier poster mentioning an eventual news/talk format on 94.7 makes sense the more I think about it. We'll see how Bonneville's FM news/talkers play out in D.C. and Salt Lake.
It will be fun to hear 'LS on the FM, but the earlier poster mentioning an eventual news/talk format on 94.7 makes sense the more I think about it. We'll see how Bonneville's FM news/talkers play out in D.C. and Salt Lake.
searadiofreak said:
...and Phoenix...
Ultimajock said:
I really think if LS-FM could hire Lujack for mornings, they really wouldn't care too much about what Biondi thinks. BTW, I remember it was Lujack, who was on PM drive at CFL, who said something to the effect, that Chicago wasn't big enough for both of them. Shortly, thereafter, I believe, Biondi headed to Mytle Beach, SC.
Just for the record, I think it's a really stupid idea to have jocks on the air not identifying the radio station, PPM or no PPM.
There is still a conscious decision made to turn on the radio and to what frequency on the dial. To go an entire break or to go 10 songs without an ID... is just asinine... either way.
Typical BS coming from people that don't even realize how people ACTUALLY USE THEIR PRODUCT...A RADIO.
I'd love someone to argue an opposite point of view.
There is still a conscious decision made to turn on the radio and to what frequency on the dial. To go an entire break or to go 10 songs without an ID... is just asinine... either way.
Typical BS coming from people that don't even realize how people ACTUALLY USE THEIR PRODUCT...A RADIO.
I'd love someone to argue an opposite point of view.
searadiofreak said:
WTOP in DC has been FM only for several years, billings are up about 30% in a down radio world, and ratings are absolute #1 in 12+ and #2 in 25-54, a long way above what they got in the sales demos as AM only. KSL is also now #1 12+ and 25-54 as an AM FM simulcast, while the AM only was not even in the top 5.
Sgeirk said:
I don't think anybody said that PPM obviated the need to brand, However, liners and such that were intended to reinforce memory are no longer needed; the PPM, unlike the diary, does not measure memory.
The PPM in radio, just like the meter in TV, requires horizontal and vertical prepromotion and teasing. Part of this is telling the listeners where to return to.
AnimatronicAbeLincoln said:
NY, LA, Chicago, San Francisco, Riverside, the NY enbeddeds and San Jose start official measurement next Thursday, with currency reports coming out in early October.
ccuphl said:
Yeah, but then the people don't know where to come back if they like it. And there is no bonding with the listener.
That's dumb, given the lack of loyalty... average Philly listener uses 6 to 7 stations each week.
One thing is to stop the memory liners and stuff, but branding is even more important as we see TSL is so much lower than in the diary.
AnimatronicAbeLincoln said:
No, as the last diary week is now 3 days underway. After the 26th there are no more diaries in Chicago.
In a diary, there is a checkbox for AM and FM. The PPM encodes each separately.
KlunkLetter said:
...my source was Tom Konard, who was in the promotions office at WCFL at the time. He clearly said that Lujack had no problem working at the same station with Biondi, but Dick felt he was getting shortchanged by the CFL brass. BTW, Biondi had been on WCFL (between his local shows and his Mutual network show from Los Angeles) at least twice as long by that point as he had been on WLS; he'd left WLS the day after his third anniversary there in '63 because he believed the sales office was overselling his shows to the point where it was almost more ads than music (in fact, the surviving aircheck of his last WLS show is exactly three seconds less of ads than of music)...
Reality check here - The 94.7 frequency is cursed as badly as the Cubs. How many call letters and formats have been there in the past 10 years alone? How about the past 43? At one time it was Disco DAI. By calling it WLS-FM for the fourth time which glory days are we re-living? Why not bring back the Barksy Morning Zoo and Slim Nelson while we are at it? I guarantee that it 18 months this frequency will change formats...again.
If you can guarantee the flip in 18 months, that would mean they're going to be so safe in playlist
that we only need to listen one time to know exactly what we're going to hear there.
They will get their share of 'not-really-listening-very close" listeners with the true oldies, or a similar
"well-tested" list.
I sure hope they make exceptions to their own format rules....like if it's gonna be '64 to '82, we'll never hear Rumble by Link Wray?
that we only need to listen one time to know exactly what we're going to hear there.
They will get their share of 'not-really-listening-very close" listeners with the true oldies, or a similar
"well-tested" list.
I sure hope they make exceptions to their own format rules....like if it's gonna be '64 to '82, we'll never hear Rumble by Link Wray?
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