Tom Wells said:
On the bright side, you won't hear "You Light Up My Life" every 70 minutes. ;D
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- Thread starter FightingIrish
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On the bright side, you won't hear "You Light Up My Life" every 70 minutes. ;D
C
CW
Guest
radiorob2.0 said:
After Landecker did "It sucked then and it stills sucks NOW" in the 89 Rewind with that song, I SERIOUSLY doubt it will play on the FM side.....
An Oldies/Classic Hits radio station aimed at the white FEMALE 45 plus audience could do some damage in Chicago. The demo is currently underserved and they hold the purse-strings to huge amounts of expendible cash. Think "all cougars and grandmas all the time" format. Hopefully, they are looking at demographics and a format penetration research project instead of the typical knee-jerk decisions made by white guys running radio.
Bob & Tom would be a mistake. An older version of Eric and Kathy would make money.
Bob & Tom would be a mistake. An older version of Eric and Kathy would make money.
InTIMadate said:
It would have to be 45-54 only, and that is not a big enough cell in Chicago to get large numbers. Remember, the 55+ is essentially a no-buy demo for agency business and for lots of larger direct business, too.
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amfmhdst
Guest
Just wondering:
I was told that the bulk of WGN's numbers come from the 55+ demo. I'm not exactly sure about the truth to that; however, I am curious as to why they continue to be one of the top billing stations in the market if that is the case. I am also curious as to how their billing will be affected in a PPM world if it is accurate that their numbers are in the upper upper older end.
I was told that the bulk of WGN's numbers come from the 55+ demo. I'm not exactly sure about the truth to that; however, I am curious as to why they continue to be one of the top billing stations in the market if that is the case. I am also curious as to how their billing will be affected in a PPM world if it is accurate that their numbers are in the upper upper older end.
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AnimatronicAbeLincoln
Guest
With lifespans increasing, I don't understand why ad agencies stick their collective noses up at 55+.
Plus, don't retired people have money to spend and time to actually seek out places to spend it?
That "people who are 55 and older don't change their brand loyalty" has been around so long that nobody questions it.
Plus, don't retired people have money to spend and time to actually seek out places to spend it?
That "people who are 55 and older don't change their brand loyalty" has been around so long that nobody questions it.
AnimatronicAbeLincoln said:
Agencies don't set demos. The clients do, based on considerable research. The short version is that, the older people get, the more ads it takes to change their buying preferences. At some point, the cost of the ads is more than the profit on the sale, so there is negative ROI. The cutoff is at 55 today.
Retired is 65+ today, not 55+. And the vast bulk of retirees have only Social Security or Social Security and some form of pension, and are on very limited incomes. A recent issue of Money showed that something like half of retirement age persons had no savings beyond home equity, and we know what that is worth today.
They change loyalty, but it is too expensive to get them to do this.
In listening to the stream this morning, the new positioning statements are on, and some WLS-FM jingles. Don't know if the jingles are old ones, or a fresh set.
The incessant PSA's used to cover up the breaks certainly are annoying, but that's what we're stuck with. Also, an internet stream processing tweak is needed.
It amazes and gladdens me to see how many of us miss radio as it was...
The incessant PSA's used to cover up the breaks certainly are annoying, but that's what we're stuck with. Also, an internet stream processing tweak is needed.
It amazes and gladdens me to see how many of us miss radio as it was...
Bring back Lujack & Edwards in the mornings. Put Fred Winston on afternoon drive. That combination with Dick Biondi at night would be gangbusters for WLS-FM and a true gift to the radio audience.
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