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95.3 FM The Rebel

Did anyone else notice 95.3 is no longer oldies, but is now country? Looking on yes.com, they were playing The Stones, Carley Simon and The Monkees yesterday but today they're all up in the Kenny Chesney, Alan Jackson and George Straight, they're even playing a little Waylon & Willie and Garth Brooks.... unfortunately, the signal still sucks from Memphis.
 
That's funny... If I had a COUNTRY station in Mississippi, I would have named it the Bulldog before I named it the Rebel... More cowbell, anyone?
 
Sadly, despite the format change, WVIM will likely continue its vain effort to be a Memphis station. At some point, someone in that building will realize there is money to be made positioning WVIM as a DeSoto-centric station. Heck, there are 150,000 people in DeSoto County. But, one shouldn't hold one's breath.

"Guess what?! I got a fever, and the only prescription... is more cowbell!"

DE
 
DE: Why don't stations like that look at stations NOT in the Metro, and see how they can survive. Out here in the boondocks, we don't have to worry about the competition, but the LISTENERS...who gladly tell the merchants, "I heard it on W..."...did some body say word of mouth is the best advertising? Yes......but we have it on radio, too! ( That statement has sold $$$ for us) Just a ramble and Happy New Year, Folks JBI
 
I agree, DE. While Memphis could use another country station, the WVIM signal ain't it.

I would also position it as a pro-Desoto County station. Most folks down there aren't too fond of Memphis anyhow.
 
I enjoyed listening to 95.3 in its oldies format. The signal is good in eastern DeSoto County, but fades heavily as I commute to Collierville.

WVIM does sell many commercial spots to DeSoto businesses. Maybe the country switch will keep them headed in that direction.

The old website is still up: flash953.com


"Memphian by birth, DeSoto Countian by choice!"
 
When I was at WVIM it was sold to sponsors as a station for Tate, Desoto, and Tunica counties.

We aired the Desoto County High School football game of the week and NW Raiders Basketball.

Also MSU Football .... cowbell!

The station sounds good so far but I agree it should be very local to those 3 counties with Metro traffic in AM & PM for the those who drive into the city.

is the staff still in tact? I could only listen for a few minutes today.
 
Just wait guys...the crew running this station will make it happen one way or the other.

you can listen live at flash953.com

It's nice for Memphis area to have a CHOICE once again when it comes to country music!
 
You're either being sarcastic or you are in orbit around Neptune ... I'm not sure which.

MEMPHIS does not have a choice. SOUTHAVEN, HERNANDO and HORN LAKE might have a choice, but Memphis?

Have you ever looked at a coverage map for 95.3?

Radiosaur and DeadElvis are 100% spot-on in their posts above.

WVIM was not, is not, and can never be a Memphis station.
 
KennyBosak said:
You're either being sarcastic or you are in orbit around Neptune ... I'm not sure which.

....or employed there.... ;D
 
Funny thing about those "outskirt" signals...they get moved all the time.

Anyone happen to remember where 103.5 came from? New Albany! And even then it was a "Tupelo" branded station.

I dont' work for THE REBEL, but trust me, I know the crew there and they are either up to something GOOD FOR MEMPHIS or they wouldn't be bothering with all the money, works, hassles, etc...
 
> Funny thing about those "outskirt" signals...they get moved all the time.

Well, we have been down this road before. I would never go as far as saying this station can't move (if you throw millions of dollars against a wall, sometimes you can move multiple chess pieces around the board), but, I will say that it's hard to imagine a more difficult case.

There are several reasons. Those include, but are not limited to, 95.7/WHAL; 94.9/WKVF (which as filed to move into Shelby County, further blocking a move north or east; 95.3/WTBG Brownsville (which is actually short-spaced very slightly with Coldwater). In fact, the 40 dBu contours of Coldwater & Brownsville overlap. And, you can sure tell as you drive around places like Eads.

Need I go on? I could.

> they are either up to something GOOD FOR MEMPHIS or they wouldn't be bothering with all the money, works, hassles, etc...

I don't know those folks, but, I will take it on faith that they are bright, hard working folks. But, it is an important life lesson that sometimes, being the smartest guy in the room is not always a guarantee that you're not dead wrong.

WVIM is stayin' in Hernando.

DE


http://applezombies.wordpress.com/
 
I've asked this before, but why couldn't someone buy WVIM and WBTG in Brownsville and set up a simulcast that would cover a larger area, similar to what was done with K-LOVE on 94.9 in Byhalia and Ripley, TN? (Although I know that could be changing in the near future.)
 
> couldn't someone buy WVIM and WBTG in Brownsville and set up a simulcast that would cover a larger area...

Well, I suppose one could, but, the larger question is why?

Adding Brownsville to the mix would still not accomplish what WVIM desires most -- a signal in Shelby County. While WVIM covers little of Shelby County, Brownsville covers even less. As I mentioned, it does put a 40 dBu over a very small sliver of NE Shelby County, but that's it. 40 dBu contours aren't worth much, at all, and even so, it is subject to horrible co-channel and adjacent channel interference. So, the fact that Brownsville is on 95.3 is merely incidental. Linking the two stations would only add Haywood County.

Further, buying Brownsville and taking it dark still wouldn't allow WVIM to move north. The other factors like adjacent channel stations, and the need to maintain a City Grade over Coldwater (unless or until a new FM signal is allocated there -- and don't hold your breath on this one) still keep it south.

So, again, until something of seismic proportions happens, WVIM will remain a DeSoto station. But, that's not necessarily a bad thing.

DE
 
A move is out of the question. They MIGHT be able to add a couple of hundred feet to the tower and drop power accordingly. I did some work for a Class A in Texas once that had an antenna at 500 feet and an ERP of 1500 watts. It actually had pretty good coverage. The singal level remains the same, but the line of sight improves. That said, it still might not be worth it for WVIM.
 
DeadElvis said:
> couldn't someone buy WVIM and WBTG in Brownsville and set up a simulcast that would cover a larger area...

Well, I suppose one could, but, the larger question is why?

Adding Brownsville to the mix would still not accomplish what WVIM desires most -- a signal in Shelby County. While WVIM covers little of Shelby County, Brownsville covers even less. As I mentioned, it does put a 40 dBu over a very small sliver of NE Shelby County, but that's it. 40 dBu contours aren't worth much, at all, and even so, it is subject to horrible co-channel and adjacent channel interference. So, the fact that Brownsville is on 95.3 is merely incidental. Linking the two stations would only add Haywood County.

Further, buying Brownsville and taking it dark still wouldn't allow WVIM to move north. The other factors like adjacent channel stations, and the need to maintain a City Grade over Coldwater (unless or until a new FM signal is allocated there -- and don't hold your breath on this one) still keep it south.

So, again, until something of seismic proportions happens, WVIM will remain a DeSoto station. But, that's not necessarily a bad thing.

DE

DE, I understand the adjacency problem, but why the need to maintain a city-grade in COLDWATER? Were there any other FMs in Kennett when 98.9 moved down to Munford? That's what's perplexing me...
 
Kennet also has KXOQ

The station has to maintain a city grade signal in it city of license.
The only station licensed to a city cannot be changed unless it can be replaced by another signal.

Now has anyone figured out how WMSB 88.9 is going to leave Senatobia for Byhalia?
 
radiosaur said:
A move is out of the question. They MIGHT be able to add a couple of hundred feet to the tower and drop power accordingly. I did some work for a Class A in Texas once that had an antenna at 500 feet and an ERP of 1500 watts. It actually had pretty good coverage. The singal level remains the same, but the line of sight improves. That said, it still might not be worth it for WVIM.

I wonder if the close proximity to the airport also puts the cap on antenna haat? (That's delta-ease for "height").
 
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