I wondered that myself...wibleworshipper said:
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95.5 NASH FM?
- Thread starter tsherck
- Start date
wibleworshipper said:
This is where national branding is a good idea. Why not cover a much larger area with "one" station? Imagine if a person could listen to Nash along I-70 from Pittsburgh to Indianapolis. HUGE! A great idea, and I can't understand why the three C's haven't started national stations to compete with Satellite and Internet...just makes sense in this non-local era.
I imagine the Nash website/mobile site will have a "search for the nearest Nash-FM" or whatever.
butlerguy03 said:
And it's a great way for them to cut even more jobs!
Maybe this will be the Christmas "present" for a bunch of quality employees in 2013.
N_D_Radioguy said:
Sure, it's a bad thing to most industry professionals, but it's the way of the future and the audience could care less.
Here's how I see it:
Company has set playlist for certain shows (i.e. National Syndicated shows).
They have a few sales reps in each major city.
Each major city (1 million +) would have an online request line to develop a few songs per hour that maybe fit the local area/competition slightly better.
Each region, say clusters of 4 or 5 cities would have a traditional management structure. For example, Indianapolis, Cincinnati, Lexington, Louisville and Columbus would be run by a GM, Programming Dir., Sales Dir., Prod. Dir. out of Cincinnati. Any smaller markets (Terre Haute, Bloomington, Richmond) would be run as basically a copy of one of the major city station.
Each city would have a skeleton promotions crew with mostly interns.
Each market gets one local DJ, someone who hits the phones hard and is the "face" of the station at promotions events to give the look of local.
Websites already are pretty standard set by the company.
Maybe in my lifetime we'll see the FCC let stations merge and create much larger coverage areas. For instance, if one company owns all the 93.9 frequencies in a given area, let them merge them into one mega station...of course this would need to eliminate the antiquated COL rules.
flip23 said:
I would rather see the 1/1/1 rule return.
flip23 said:
I could live with more than seven markets, but at least 1/1/1 per market.
2FM/0AM(make it educational band)/1 TV/5 Cable Networks
50 Markets, total of 100 FM's and 50 TV's with 5 Cable Networks would still be a very large corporation.
50 Markets, total of 100 FM's and 50 TV's with 5 Cable Networks would still be a very large corporation.
Back to the Nash FM name...WFMS is now using the term "Powered By NASH"...I believe it is at the end of their legal ID, but don't hold me to that part of this post. For those older than me, that almost sounds like it's powered by the engine from a rather ugly 1952 automobile : http://en.wikipedia.org/wiki/File:1952_Nash_Rambler_blue_wagon_front.jpg
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