95.5 The Boss Sold

[jeffdfw]

Hunt Broadcasting is selling Classic Rock KJKB (BOSS 95.5 LKCM RADIO GROUP, L.P. for $700,000 cash. The station covers the area between WICHITA FALLS and FORT WORTH. What do you think LKCM has planned for this freq? Will they move the stick a little closer???

 

[rbrucecarter5]

Hunt Broadcasting is selling Classic Rock KJKB (BOSS 95.5 LKCM RADIO GROUP, L.P. for $700,000 cash. The station covers the area between WICHITA FALLS and FORT WORTH. What do you think LKCM has planned for this freq? Will they move the stick a little closer???

I hope anything but country or Spanish. Talk about over saturation in this market. Both are over done.

 

[RadioFanBoy]

LKCM runs county stations. New format waters could be possible for them I suppose.

 

[Kent]

Keep in mind it's also possible they may move it even further away if there's a possibility of even better upgrading KFWR. While I know KSCS was a big concern for upgrading The Ranch, I seem to remember they mentioned KJKB in their application to upgrade it to a C1.

 

[davideduardo]

I hope anything but country or Spanish. Talk about over saturation in this market. Both are over done.

Spanish is a language, not a format.

Dallas is nearly 30% Hispanic, and it only has two decent coverage FMs with two of the 8 to 10 viable Spanish language formats. Several additional formats are in use on the more limited coverage stations, but not all area residents can hear all of them all the time.

Radio targeting Hispanics in Spanish is hardly over-saturated.

 

[jeffdfw]

I noticed Chaz Mixon listed as on air for 95.5. Didn't he used to be on the Oasis?

http://www.boss955.com/

 

[Kent]

I noticed Chaz Mixon listed as on air for 95.5. Didn't he used to be on the Oasis?

Yes. He's now the morning guy on ABC's classic rock format, and he does weekends on ABC's Today's Best Hits. So, it looks like KJKB is mostly, if not all, satellite programming.

 

[CCEX]

I hope anything but country or Spanish. Talk about over saturation in this market. Both are over done.

Spanish is a language, not a format.

Dallas is nearly 30% Hispanic, and it only has two decent coverage FMs with two of the 8 to 10 viable Spanish language formats. Several additional formats are in use on the more limited coverage stations, but not all area residents can hear all of them all the time.

Radio targeting Hispanics in Spanish is hardly over-saturated.

DFW is 24.3% Hispanic. The U.S. Census lists Dallas county at 37.7% Hispanic/Latino as of 2006. The 10 rated Spanish-language stations have an 18.6 share 12+ from the Winter 08 phase 2 trend. Audience share for the DFW Hispanic market has trended upward for a while now. I understand that your heritage allows you to offer opinionated views of the Spanish-language radio market, be it DFW, San Antonio or L.A. Univision and Liberman serve this market just fine. PPM will tell the tale next year. And BTW, the listed Spanish-language formats currently are Latin Pop (1), Latin Rhythm (1), Regional Mexican (6), Rhythmic (1) and Spanish News-Talk (1). I count 5, not 8 to 10.

 

[TheRadioJudge]

Any chance they could flip it Urban or a CHR??? I know to some it might seem far fetched to some but when a company buys a station anything is possible. Anyone???

 

[davideduardo]

DFW is 24.3% Hispanic.

Isn't that about what I just said? In fact, the Dallas MSA is 24.9% Hispanic. That's "almost" 30% to me... especially since in demos like 18-34 and 18-49 the figure is much higher... in 18-34 it well exceeds 30% and those are the sales demos.

David The U.S. Census lists Dallas county at 37.7% Hispanic/Latino as of 2006.

The market consists of 11 counties, not one. The Dallas County participation is about a third of the total.

The 10 rated Spanish-language stations have an 18.6 share 12+ from the Winter 08 phase 2 trend.

That's because a percentage of Hispanics listen only to English language stations or a combination of Spanish and English. In 18-34 the Spanish language station share is 39.7 in fact. In 25-54 the share is a couple of ticks under 26.

Audience share for the DFW Hispanic market has trended upward for a while now.

That's because Arbitron updates the population each year, and the Hispanic population is growing faster than the total market is. Remember too that Arbitron does not use pure Census data, and uses 12+ data only, provided by Claritas.

I understand that your heritage allows you to offer opinionated views of the Spanish-language radio market, be it DFW, San Antonio or L.A. Univision and Liberman serve this market just fine.

This has nothing to do with heritage... it has to do in my case with 45 years working in Spanish language radio in the US and Latin America.

PPM will tell the tale next year.

Like it has in Houston, where Spanish langauge shares, 19.5 in the last diary survey, are now around 22.5.

And BTW, the listed Spanish-language formats currently are Latin Pop (1), Latin Rhythm (1), Regional Mexican (6), Rhythmic (1) and Spanish News-Talk (1). I count 5, not 8 to 10.

The 10 I mean are formats that are viable, not ones that are on the air now.

The English names in many cases don't or can't describe the formats.

However, here is what is really on the air now.

KLNO Adult Hits (called Mexican Oldies by some)
KESS Persnality / Regional Mexican Central Mexico mix
KDOC Norteña
KNOR Regional Mexican music
KDXX Regional Mexican / NE Mexico music mix.
KFLC News and Talk
KFZO CHR
KZZA Rhythmic
KTCH Hot AC

 

[Jay Weaver]

Argue all you want. There is ENOUGH Spanish or Mexican or Latino or whatever you want to call them "on the air" in D/FW and rimshots. There are not nearly as many County stations.

Jay ???

 

[davideduardo]

Argue all you want. There is ENOUGH Spanish or Mexican or Latino or whatever you want to call them "on the air" in D/FW and rimshots. There are not nearly as many County stations.

The stations you refer to are "Spanish language." "Spanish" is not a format. There are as many, or more, formats possible and viable in Spanish than in English.

So when you say there are "enough" of such stations, you are thinking that all stations in Spanish are pretty much the same. They are not. You should also think that maybe country appeals to 15% or so of the market, while Hspanics in the sales demos (18-49) are over 30% of the market.... so you would expect many more good signals in different Spanish langauge stations.

 

[little1]

Argue all you want. There is ENOUGH Spanish or Mexican or Latino or whatever you want to call them "on the air" in D/FW and rimshots. There are not nearly as many County stations.

Jay ???

By what standard are you saying there's 'enough'? Isn't enough purely a market driven factor? If a station can make money in a given format, they'll go with that format over one NOT making as much money (or perceived ability to make money), wouldnt they?

I think we have 'enough' talk stations. But doesn't the market decide what can be succesful and what won't be? Who'll make it and who won't?

there's at least a couple, more like 3 or more stations that target the black audience. (K104, KKDA AM, KRNB, and I know I'm missing at least one more) Which, if I remember correctly, only makes up like 10% of the population here. Do you think that is too many?

Does anybody find an incongruency in the idea that 10% of the market has 4 stations that are aimed primarily at them, but people think 9 stations (some of which have lousy signals) is too many for 30% of the audence?

 

[Andyf101]

Spanish is a language, not a format.

Aside from you, who really cares what it's called?

Andy

 

[davideduardo]

Spanish is a language, not a format.

Aside from you, who really cares what it's called?

Andy

Oh, lets start with the 45 million Hispanics in the US.

That statement about Spanish not being a format was first made at NAB 1982 in Dallas. Some people are slow learners.

 

[War Of Attrition]

What do you think LKCM has planned for this freq? Will they move the stick a little closer???

I am going to take this in another direction. This buy is LKCM trying to control their own destiny by giving them options. They also successfully bid for a new C3 in Meridian at 95.3 (KSCG). You know they are eagerly awaiting for the sale sign to go up on KHYI.

I believe this is all leading up for an eventual move to Cedar Hill with KFWR relocating to 95.7 once the FCC repeals the 3rd-adjacent rule. The only station left in their way is KBGO in Waco.

As Randy Michaels used to teach: It is easier to move things around, when you control all of the pieces.

 

[CW]

What do you think LKCM has planned for this freq? Will they move the stick a little closer???

I am going to take this in another direction. This buy is LKCM trying to control their own destiny by giving them options. They also successfully bid for a new C3 in Meridian at 95.3 (KSCG). You know they are eagerly awaiting for the sale sign to go up on KHYI.

I believe this is all leading up for an eventual move to Cedar Hill with KFWR relocating to 95.7 once the FCC repeals the 3rd-adjacent rule. The only station left in their way is KBGO in Waco.

As Randy Michaels used to teach: It is easier to move things around, when you control all of the pieces.

aint happening.....3rd channel repeal only will affect LOW POWER FMs....sorry.....95.3 wont benefit....

 

[oldjohnny]

Spanish is a language, not a format.

Aside from you, who really cares what it's called?

Andy

I do. You should too. So much money in the Hispanic community to be ignored. Apperently, Clear Channel didn't ignore it. That has to tell you something.

 

[rbrucecarter5]

Spanish is a language, not a format.

As you keep reminding people. We don't care. Spanish is a foreign language - all stations in that language sound the same and get no more than one or two seconds of our time as we tune across. We call it "Spanish" because it is a quicker term to type than "stations programming only to Hispanics". YOU get excited by the format, people who make money off it are excited by it, the people that listen are excited by it - nobody whose primary language is English could give a darn, it is a black hole on the dial as far as we are concerned and we will NEVER be excited by it.

And a previous posted gave a more realistic view of the DFW radio dial, there are at least a dozen Spanish language outlets on AM and FM, I can't help but think the market is saturated. If somebody wants to program the language and shrink the pieces of pie shared by all the foreign language stations, that's their right I suppose. I just don't see much of a viable business model there.

The only thing more over saturated is country. And you see I lump all of that together like I do Spanish language so I'm not intentionally being racist. Young Country, Americana, Classic Country, Outlaw Country - all that stuff sounds the same to me, it grates on my nerves, and I actually tune that garbage out FASTER than I do Spanish language stuff. There must be two dozen of those spread out all over the AM and FM bands, maybe more. All of them black hole frequencies as far as I am concerned.

 

[gettinbyagain]

Bruce and Others,
I am shocked and amazed at the almost "racial" tone of your posts (in Texas AND in 2007 no less). I am pretty sure that you would be qucik to argue if a Hispanic person said all of the english language stations sounded the same (it doesnt matter, CHR, Country, and Classical, all the same thing??)... Let the markets decide how much is enough.... We have a lot of country stations, but would you argue against another one trying to sign on? Probably not. Another example.... The market decided that your beloved Smooth Jazz wasnt to be.. and because of this it is no more. Come down from Cloud 9, take a reality check, and get real. Please.....