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95.7 KISS FM Ratings?

I would think they would want to wait to see if the KISS FM format was working before changing the call letters to reflect such. Although I guess the KISS FM branding is safe because it can work for so many formats. How much does it cost to change call letters?
 
KSSX is an interesting set of call letters....If they dump the Kiss branding they can always make it K-SEX and put stern back on the air and have porno sex noises and talk on it!
 
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