• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

95.7 will be...

BTW, I switched away from KISS to see if Magic was making any adjustments. Magic seems to have more ballads, and is running spots promoting "listen while you work." Makes sense. While many dance songs are the same on both stations, hard to see how 6 disco songs in a row would make KISS listenable in an office.
 
On another note, does anyone think 95.7 KISS FM can make a dent in the ratings against Magic 92.5 or (to a smaller scale) 105.7 the Walrus?
[/quote]

I think they could. Very similar demo.

What surprises me is that they didn't skew slightly older, going soft AC in the vein of 95.3 XHHIT (i.e. non-rock pop standards from 60s-80s). I know that's not the most desirable demo sales-wise, but since XHHIT has such a limited signal and is aimed at Spanish-speakers, they could have had that niche in San Diego almost all to themselves.
 
quanhth said:
I was fooled to think that the KISS title would replicate a Top40 station like many other "KISS"-named stations around the nation.
Click to expand...

Then you neglected to remember KISQ...
 
pbf1 said:
quanhth said:
I was fooled to think that the KISS title would replicate a Top40 station like many other "KISS"-named stations around the nation.
Click to expand...

Then you neglected to remember KISQ...
Click to expand...

And there's always the actual KISS-FM, which is a Mainstream Rock station in San Antonio. Ironically, San Antonio is the headquarters of Clear Channel but KISS-FM is owned by Cox.
 
95.7 has some signal issues in the South Bay, which is where a significant portion of Magic's audience is. 95.7 has been a black hole of programming for the last 10 years. CC won't spend money on marketing, and certainly won't put any live or local jocks on the air. It will be another "also-ran" format for 95.7. But maybe that is 95.7's role in the cluster? Just take enough of a bite out of a competitor that will allow KMYI and KHTS to rise to the top of specific demographics.
 
Below, I have the 1-3pm Dec. 26 playlists for Kiss 95.7 KOGO-FM, Magic 92.5 XHRM and 98.1 KIFM. It seems like they're going after very similar audiences.

KOGO-FM leans more mainstream than XHRM. For instance, Kiss plays Cyndi Lauper, Low Rider by War which Classic Rock stations play, and Lenny Kravitz, who also got more airplay on Rock stations than Urban stations.

Meanwhile Magic plays some R&B titles which didn't have a lot of mass appeal, such as Gap Band - Humpin', Debra Laws - Very Special, Mary J. Blige - Be Without You and Debbie Deb - When I Hear Music. It's an interesting format for a market that has only a 5% African-American population. It really isn't common outside of California. It's aimed at English-dominent middle-aged Latin women, who apparently do know and enjoy these songs.

It's also interesting to see both Kiss and Magic play titles from Al Green, Diana Ross, Anita Ward, The Temptations, The Four Tops, The Chi-Lites and Marvin Gaye, which most stations aimed 25-54 don't play anymore. Yet in San Diego, you now have two stations playing songs that go back to the 60s, apart from Oldies/Classic Hits 105.7 XHPRS.

KIFM over the last couple of years has made an interesting journey from Smooth Jazz to Smooth AC to AC that's about 50% rhythmic. Despite this evolution, the station has stayed in the Top 10, most recently #5, tied with Mainstream AC KYXY. Magic 92.5 has similar ratings, most recently tied for #8. While KIFM plays one or two currents an hour and songs from the 80s and 90s, the Kiss and Magic playlists concentrate on 60s, 70s and 80s.



Here's what Kiss 95.7 KOGO-FM played between 1 and 3pm on Dec. 26, according to www.yes.com

Prince - When Doves Cry
Anita Ward - Ring My Bell
Bobby Brown - My Prerogative
Diana Ross - Ain't No Mountain High Enough
Chi-Lites - Oh Girl
George Benson - Turn Your Love Around
Jacksons - Shake Your Body (Down To The Ground)
Al Green - Tired Of Being Alone
Mark Morrison - Return Of The Mack
Bee Gees - How Deep Is Your Love?
Commodores - Lady (You Bring Me Up)
Cyndi Lauper - Time After Time
Marvin Gaye - Mercy Mercy Me (The Ecology)
Heatwave - Boogie Nights
Hall & Oates - I Can't Go For That (No Can Do)
Rufus with Chaka Kahn - Ain't Nobody
KC & The Sunshine Band - That's the Way (I Like It)
Whitney Houston - Saving All My Love For You
War - Low Rider
Madonna - Lucky Star
Lenny Kravitz - It Ain't Over 'til It's Over
Wild Cherry - Play That Funky Music
Prince - Erotic City
Kool n The Gang - Ladies Night
Four Tops - Ain't No Woman (Like The One I Got)
Gap Band - You Dropped A Bomb on Me
Manhattans - Shining Star
Michael Jackson - Wanna Be Startin' Somethin'
Earth Wind & Fire - Let's Groove

----------

Here's what Magic 92.5 XHRM played from 1 to 3pm on Dec. 26...

Prince - Take Me with U
Bobby Brown - My Prerogative
Temptations - My Girl
Smokey Robinson - Being with You
Gap Band - Humpin'
Whitney Houston - How Will I Know?
Marvin Gaye - Got to Give It Up
Debra Laws - Very Special
George Benson - On Broadway
Mary J. Blige - Be Without You
Timex Social Club - Rumors
Peaches n Herb - Shake Your Groove Thing
Prince - Erotic City
Bill Withers - Lovely Day
DeBarge - I Like It
Selena - Dreaming of You
Michael Jackson - The Way You Make Me Feel
Rick James - Mary Jane
Cherrelle - Saturday Love
Janet Jackson - That's The Way Love Goes
Debbie Deb - When I Hear Music

--------

And KIFM played these songs Dec. 26 between 1 and 3 pm:

George Michael - Faith
En Vogue - (Don't Let Go) Love
Gotye - Somebody That I Used to Know
Mariah Carey - Vision of Love
Donna Lewis - I Love You Always Forever
Daughtry - What About Now
Journey - Faithfully
Toni Braxton - You're Makin' Me High
Adele - Rolling in The Deep
Rod Stewart - Forever Young
Bob Marley & The Wailers - One Love
Dixie Chicks - Landslide
Terence Trent D'Arby - Sign Your Name
Joe - I Wanna Know
Maroon 5 - Payphone f/Wiz Khalifa
Fleetwood Mac - Rhiannon
Creed - With Arms Wide Open
Norah Jones - Don't Know Why
Soul II Soul - Back to Life
Andy Grammer - Keep Your Head Up
Prince - Little Red Corvette
Jack Johnson - Upside Down
Santana - Maria Maria
Leona Lewis - Bleeding Love
Whitney Houston - I Will Always Love You
 
Personally I think that CC did a good thing (so far) with the new KISS FM! I listened to it yesterday and REALLY enjoyed it! It sounds like Magic did before Magic was taken down a "milk toast" "softer" sound. Magic today is completely un-listenable unless you are a woman 40+ or a castrated eunich 50+. I hope that Javier The X Man and Sherry Knight make the jump over to the new KISS-FM!!!
 
Looks like XHRM went softer to go after the KIFM audience.

Kiss is whiter than XHRM, but the white records they pick have Hispanic appeal.
 
600kogo said:
Personally I think that CC did a good thing (so far) with the new KISS FM! I listened to it yesterday and REALLY enjoyed it! It sounds like Magic did before Magic was taken down a "milk toast" "softer" sound. Magic today is completely un-listenable unless you are a woman 40+ or a castrated eunich 50+.
Click to expand...

XHRM was 5th in their target of 25-54 in the November book... that hardly sounds like a milquetoast format.
 
KISS 95.7 says they are 24/7, which means they will be playing music during Magic 92.5 spanish language broadcast Sunday nights.

Also 95.7 Kiss FM is louder than Magic! Say sayonara to Magic, and they will go poof!
 
I don't think that simply by running La Hora Nacional on Sunday nights, XHRM will fall to KOGO-FM. XETRA-FM has to run La Hora and they usually have better ratings than KBZT, even though both are Alternative Rock stations.

XHRM is 100,000 watts, KOGO-FM is 29,000 watts, and they're both on towers of similar height. So even if XHRM is across the border, it still has a signal that carries throughout San Diego County.

I imagine they'll be very competitive. As noted above, Kiss leans a bit more Pop. Magic leans a bit more Urban. But I'd say 80% or more of the playlists are the same. And KIFM, which is about 50% Rhythmic AC, is also a factor.

My question is, while XHRM and KIFM do a very good job in Women 25-54, why did Clear Channel think there's room in San Diego for another similar station? Won't they be splitting the audience three-ways?
 
600kogo said:
Personally I think that CC did a good thing (so far) with the new KISS FM! I listened to it yesterday and REALLY enjoyed it! It sounds like Magic did before Magic was taken down a "milk toast" "softer" sound. Magic today is completely un-listenable unless you are a woman 40+ or a castrated eunich 50+. I hope that Javier The X Man and Sherry Knight make the jump over to the new KISS-FM!!!
Click to expand...

Agreed. Sounds like Magic did 5+ years ago! The 35 minutes I heard the new Kiss was all "safe songs" from the 70s and 80s. Sort of like the Top 5 from years in the late 70s, 80s, and early to mid-90s. I'm sure they'll expand their sound more in the months to come.
 
paulcano said:
Sort of like the Top 5 from years in the late 70s, 80s, and early to mid-90s. I'm sure they'll expand their sound more in the months to come.
Click to expand...

Based on what Clear Channel is doing in Phoenix at KYOT, don't get your hopes up.
 
If memory serves, this signal (on it's format merry-go-round) had the same format about 10 years ago?

And right when they were starting to make inroads, the then owner flipped it to Country?

Love the format, but is there room in the market for 3 very similar formats, targeting the same Demos?

In other cities, this format has recently been substantially tweaked to appeal to it's aging target Demo (ie: SF/KISQ....Monterey/KOCN, etc).
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom