• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

95X is now La Kalle

I agree with Santos, BMP could not sell the Digital Format.

If BMP had used it's numbers and reach to effectively force a combo buy, maybe things would have gone differently.

HITZ died and became La Jefa because La Ley died, they were trying to grab the dollars available because of the demise of BMP. La Zeta came about because Emmis thought that they had a opportunity to grab the same dollars available with a better signal.

The stations in Austin are all catering to the night clubs, the night club are catering, in large part, to the Norteño crowd. All the stations do live broadcast from all of the same clubs every week, they all duplicate the same music rotation. Not much originality.

Santos is right, but Univison could not sell local programming either.
 
I'm surprised that we have gone this long without a Pop En Espanol format, but I am even more surprised that we have gone this long with three norteno stations. A lot of listeners criticized BMP for not being creative enough with Digital, but they are a lot more creative than La Jefa or La Zeta, who basically copied and pasted La Que Buena's playlist.

I hope 107.7 steps up to the plate and brings back Hitz FM, and maybe hires a PD from Digital in McAllen or Laredo, two markets where success has been realized. Digital in Austin was a success when it came about in 2005, but did not make little changes necessary to remain successful, such as playing more reggaeton when that fad became huge in 2006, but the brief success Digital had proves that a pop en espanol format can, at the very least, have better arbitron than La Zeta.
 
First off: learn your formats. "norteno stations" is not what the La Que Buena, La Jefa, and La Zeta are. The format is called "Regional Mexican" Its a combination of different sounds from around Mexico such as Banda, Duranguense, Cumbia, and Norteño.

A Norteño format pretty much only carries accordian based sounds.

The playlist is not "COPY PASTE" althought all 3 station share alot of the music "La Z" just like "La Ley" was; is proggramed to cater directly to the Austin market and gives it a local feel, unlike its other 2 competitors they dont.

Second: "at the very least, have better arbitron than La Zeta" A Regional Mex format is a CASH COW and a RATINGs MACHINE!! It is VERY RARE that a spanish pop will out rate a Regional Mex format. If you really miss pop and reggaeton so much, do like everyone else and fire up your Ipod. ;) ;)

As ive stated before Univision needs to put poor Jefa out of her misery so we can all sit back and watch "La Kalle" come and go, then well all re visit this board in a few months and discuss how Univison will bring back "Recuerdo" ;D ;D
 
Hey gueek, well, I hate to be the one to tell you, but La Jefa, La Zeta, and La Que Buena are indeed norteno stations. They may play Cumbia and Banda once or twice an hour, but these stations are dominated by norteno. I did hear Supermercado's "Que Calor Que Calor" last week, and that was refreshing, but after that I heard 30 minutes of Norteno.

You should definitely pay more attention to the playlists of each of the Big 3. "La Granja" by Los Tigres Del Norte was on 104.3FM and 107.7 at the same time yesterday at 3:04pm, and then at 3:13pm it was on 107.1FM. Now, if that is not copy and paste, I'm not sure what is.

Also, Cash Cow? You are way off on that one. The only cash cows in Austin, as much as it pains me to say, are KVET and KASE, at 6.1 and 5.8, respectfully. To call any other stations cash cows would be a stretch.

And I don't miss pop en espanol all that much, just the Shakira billboards!!
 
Geek. To my knowledge, the only market where Spanish Pop has consistently outperformed the Regional Mexican format in ratings and revenue is in LA and the eastern board markets like NY, Boston and Miami (obviously). KLVE in LA has been dominant since Moby Dick was a minnow! :D Surge, the reason why Spanish Pop works so well in the RGV and Laredo is because the market is flooded with Mexico Pop stations across the border that program Spanish Pop with a more Euro feel to the music and the more mainstream Spanish Pop sound is mixed with the Euro Spanish Pop sound of the Mexican signals from across the border. Plus, the Hispanic population percentages for both of those markets is huge! LAREDO = 95% Hispanic and RGV = 85% Hispanic, that is the reason it works so well down there. Austin's Hispanic percentage is currently 27% according to Arbitron but we know how reliable they are right? ;) Now don't get me wrong, the programming crews in both markets "get it" when it comes to Spanish Pop but the aforementioned reasons also help tremendously. BMP almost got the Spanish Pop right until they forget to pay the light bill and got the plug pulled ;) but they were definitely on the right track in my humble opinion. As for Univision trying Spanish Pop again in Austin?.... Yeah right! But anything can happen with them. Hey what the heck, they've already done every format under the stars on that frequency, why not try it again right? ;D
 
Why wouldn't Univision try Pop en Espanol again? As far as Hispanic population, Laredo vs. Austin, percentage-wise it is not even close, but as far as the number of hispanic residents are concerned it is about the same. You have to remember that Digital was here for 5 years, and during that period there were two pop en espanol stations on the air running simultaneously, so there is evidence that this format does work. Will it beat La Que Buena? No, but it will surely beat La Jefa or La Zeta, assuming it is the only Pop en Espanol station in Austin.
 
93-3TheSurge said:
Why wouldn't Univision try Pop en Espanol again? As far as Hispanic population, Laredo vs. Austin, percentage-wise it is not even close, but as far as the number of hispanic residents are concerned it is about the same. You have to remember that Digital was here for 5 years, and during that period there were two pop en espanol stations on the air running simultaneously, so there is evidence that this format does work. Will it beat La Que Buena? No, but it will surely beat La Jefa or La Zeta, assuming it is the only Pop en Espanol station in Austin.
Click to expand...

I guess you're right Surge. When you're the only game in town, you can be mediocre (or worse, "bad") and still win! Eeeeeek :-[ Sounds like the winning formula for lazy radio people that hate competition because it exposes their flaws! :eek: That's exactly what we need in Austin! Another poor effort at radio and who wins? NOBODY!!! :'(
 
Frustrated, you did a great job of taking my post and running in a completely opposite direction with it, AWESOME!!!

I'll read it again, but I am pretty sure I never said we should insert a radio station who has a PD with the mindset of "Hey bring back Digital and since there is no other radio station with the same format, we can go jockless and not have any live remotes! And also, we won't take any callers and make lame remarks about them because they haven't changed their ringtone in three years! And let's definitely not have a morning show where we discuss whether callers wipe standing up or sitting down!"

Yeah, Frustrated, I read it again and nope, I did not mention anything of the sort. Since you have problems with comprehension, I will give you a brief synopsis of my last post that may be easier for you to understand: Austin has a decent latino population that can support a spanish pop station, they have had one for the past five years, and if there is only one spanish pop station in town, it is virtually guaranteed to do better than La Jefa.

Easier for you that time? I sure hope so...

And now, I will add emoticons for effect. Enjoy! ;) :eek: ::) :-* :'(
 
ufrustrated2 said:
Geek. To my knowledge, the only market where Spanish Pop has consistently outperformed the Regional Mexican format in ratings and revenue is in LA and the eastern board markets like NY, Boston and Miami (obviously). KLVE in LA has been dominant since Moby Dick was a minnow!
Click to expand...

The only problem with that statement is that KLVE is not a pop station... it is an AC station.

KLVE has only won in LA since it changed from pop in '95 to AC. And in quite a few years of the last 15, KSCA was number one, and in several books KLAX has been the top station.
 
93-3TheSurge said:
Frustrated, you did a great job of taking my post and running in a completely opposite direction with it, AWESOME!!!

I'll read it again, but I am pretty sure I never said we should insert a radio station who has a PD with the mindset of "Hey bring back Digital and since there is no other radio station with the same format, we can go jockless and not have any live remotes! And also, we won't take any callers and make lame remarks about them because they haven't changed their ringtone in three years! And let's definitely not have a morning show where we discuss whether callers wipe standing up or sitting down!"

Yeah, Frustrated, I read it again and nope, I did not mention anything of the sort. Since you have problems with comprehension, I will give you a brief synopsis of my last post that may be easier for you to understand: Austin has a decent latino population that can support a spanish pop station, they have had one for the past five years, and if there is only one spanish pop station in town, it is virtually guaranteed to do better than La Jefa.

Easier for you that time? I sure hope so...

And now, I will add emoticons for effect. Enjoy! ;) :eek: ::) :-* :'(
Click to expand...

Wow Surge! What a rant! Dude, that's not what I said either ??? so apparently I am not the only one with "comprehension problems"...LOL, but why take it MY "opinion" personal? You obviously must be someone or know someone that is reflected in my comment as one of those "Lazy Radio People" because I detected a bit of frustration in your reply. I may have, as you called it, "comprehension problems" but at least there is only one voice talking in my head and not multiple personalities like others I know. Bro, calm down! Pop a bi-polar pill and chillax a bit! :eek: All I said was that no one wins without competition in a market or format because there is no one competing against you to push you to be better that's all!!! Now maybe that's OK in your communist radio world, but as far as I am concerned, competition is always good! Relax brother it's ok, really! Down boy! ::) :eek: ;D :p
 
ufrustrated2 said:
the reason why Spanish Pop works so well in the RGV and Laredo is because the market is flooded with Mexico Pop stations across the border that program Spanish Pop with a more Euro feel to the music and the more mainstream Spanish Pop sound is mixed with the Euro Spanish Pop sound of the Mexican signals from across the border.
Click to expand...

I thought I had heard everything since I began programming pop and AC a few years ago, but what the heck is Euro pop?
 
fredcantu said:
Wikipedia takes a stab at defining Europop:

http://en.wikipedia.org/wiki/Euro_pop
Click to expand...

But that is some contributor's contribution about music that seems to be mostly if not all in English for the world market. If we are talking about Spanish language pop stations, that definition does not seem to be particularly relevant since most of the Spanish language pop now comes from Mexico and other Latin American countries, not Spain or Europe. In fact, except for the OT contestants, LOVG and a couple of others, there is a lot more alternative and rock in Spain than there is pop.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom