96.1 The Beat is now Channel 96.1

[atlantaboy]

^I'd almost say (from looking at yes.com), that Channel 96.1 is trying to compete with Kiss 95.1 from the Hot AC direction now...

SAMPLE HOUR FROM CHANNEL 96.1 - 12/21/10 10 a. m.
Pink - Raise Your Glass
Timbaland - Carry Out
Cee-Lo Green - F*** You
Far East Movement - Like A G6
Panic! At The Disco - I Write Sins Not Tragedies
Katy Perry - Firework
Sick Puppies - Maybe
La Roux - Bulletproof
Bruno Mars - Grenade
Rihanna - What's My Name
Taio Cruz - Dynamite
Lady Antebellum - Need You Now


SAMPLE HOUR FROM KISS 95.1 - 12/21/10 10 a. m.
Usher - DJ Got Us Fallin' In Love
Katy Perry - Firework
Cobra Starship - Hot Mess
Nelly - Just A Dream
Lady GaGa - Bad Romance
Eminem - No Love
Bruno Mars - Grenade
Keri Hilson - Knock You Down
Rihanna - Only Girl (In The World)
Pitbull - Hotel Room Service
Neon Trees - Animal
Cascada - Everytime We Touch

I think that might be why they stopped pitching their songs

 

[carolinaradio]

Has WNKS gone more Rhythmic? From what you posted, WIBT looks straight-up CHR while WNKS looks rhythmic leaning.

I bet 961 isn't spinning the Cascada, Cobra Starship, Hotel Room Service, etc.

 

[atlantaboy]

^Just looked up some more sample hours and playlists, and it looks like Kiss 95.1 is more liberal with their playlist (deeper rhythmic tracks, but also deeper pop/rock tracks) - WIBT is kind of running the middle ground with straight-up pop, and it seems like the pop/rock they play is older

Also seems like WIBT is dayparting - probably IMO to capture some of the Hot AC audience that The Link just lost

 

[bchristi]

Out of curiosity, how were The Beat's ratings during the last months they were rhythmic?

How is the rhythmic format doing in other markets? Does anybody think that if Channel 961 continues to move in a more hot AC direction, that will open up the opportunity for another station to try rhythmic? (There are now 3 ACs in the market, one of them is bound to flip in the near future).

 

[atlantaboy]

^In general, Rhythmics usually only get really good ratings in markets that don't have Urbans

Kiss 95.1 and Channel 96.1 still basically cover a lot of the Rhythmic chart (wouldn't say that either one "leans" Hot AC"), so I definitely don't think there's any danger of a new Rhythmic starting up, especially with Charlotte having a big Urban station

 

[vchimpanzee]

^Just looked up some more sample hours and playlists, and it looks like Kiss 95.1 is more liberal with their playlist (deeper rhythmic tracks, but also deeper pop/rock tracks) - WIBT is kind of running the middle ground with straight-up pop, and it seems like the pop/rock they play is older

Also seems like WIBT is dayparting - probably IMO to capture some of the Hot AC audience that The Link just lost

The Link is still Hot AC.

 

[atlantaboy]

^Just looked up some more sample hours and playlists, and it looks like Kiss 95.1 is more liberal with their playlist (deeper rhythmic tracks, but also deeper pop/rock tracks) - WIBT is kind of running the middle ground with straight-up pop, and it seems like the pop/rock they play is older

Also seems like WIBT is dayparting - probably IMO to capture some of the Hot AC audience that The Link just lost

The Link is still Hot AC.

The Hot AC format plays new music - The Link stopped doing that (essentially), and Mediabase reclassified it as AC

 

[vchimpanzee]

^Just looked up some more sample hours and playlists, and it looks like Kiss 95.1 is more liberal with their playlist (deeper rhythmic tracks, but also deeper pop/rock tracks) - WIBT is kind of running the middle ground with straight-up pop, and it seems like the pop/rock they play is older

Also seems like WIBT is dayparting - probably IMO to capture some of the Hot AC audience that The Link just lost

The Link is still Hot AC.

The Hot AC format plays new music - The Link stopped doing that (essentially), and Mediabase reclassified it as AC

Mediabase is weird, then. It's too loud to be AC.

 

[atlantaboy]

"Loud" has nothing to do with AC anymore - the music has to be "familiar", not necessarily "soft" (i. e. why Lite 102.9 is playing You Give Love A Bad Name")

 

[vchimpanzee]

"Loud" has nothing to do with AC anymore - the music has to be "familiar", not necessarily "soft" (i. e. why Lite 102.9 is playing You Give Love A Bad Name")

At the same time, AC is forced on us in places of business, so yes, it should be soft.

Any professional office subjecting people to garbage is ruining its image.

 

[bchristi]

^In general, Rhythmics usually only get really good ratings in markets that don't have Urbans

Kiss 95.1 and Channel 96.1 still basically cover a lot of the Rhythmic chart (wouldn't say that either one "leans" Hot AC"), so I definitely don't think there's any danger of a new Rhythmic starting up, especially with Charlotte having a big Urban station

Charlotte's urban station definitely leans R&B and old school hip-hop. They do play enough new stuff to avoid being reclassified as an urban AC however. I don't think my question has been answered yet. Were the ratings that bad before WIBT flipped from rhythmic? As far as I know, the ratings have tanked since then. I had them on this morning and they were playing some horrible '80s rock. Its almost like they don't know what format they are trying to be. KHTE 96.5 in Little Rock tried the exact same thing WIBT is now doing back in August of 2009. It was a solid rhythmic station and they flipped to a '90s CHR (Gen-X radio) only to flip again to CHR with a Hot AC lean two weeks later. The result was a 0.8 share on the Arbitron report. Mid-way through 2010, due to poor ratings the station flipped back to rhythmic, though more CHR leaning than it had previously been. The damage had already been done and it has since not recovered. Before the initial flip they were holding in the 4.0 range.

 

[atlantaboy]

^It's actually weird that you mentioned Little Rock, just cause they have a rock-leaning CHR (Alice 107.7 KLAL), that's got monstrous ratings - I'm guessing that's why the other station going up against it failed

Charlotte isn't Little Rock though lol - I'm guessing Little Rock is a really "white" market which probably doesn't have an Alternative station

 

[bchristi]

^It's actually weird that you mentioned Little Rock, just cause they have a rock-leaning CHR (Alice 107.7 KLAL), that's got monstrous ratings - I'm guessing that's why the other station going up against it failed

Charlotte isn't Little Rock though lol - I'm guessing Little Rock is a really "white" market which probably doesn't have an Alternative station

Little Rock is 47% black, Charlotte is only 33.5%. I think Charlotte needs a more hip-hop oriented urban or rhythmic, going directly against Power 98 from a hip-hop angle. Something like KXHT in Memphis is what I am thinking. Does anybody else think (regardless of whether you like hip-hop or not) a station like that would work?

A little clarification about the situation in Little Rock, they went years without a CHR between Q-100 and KLAL. They also have an alternative station in 100.3 The Edge. KHTE was going against urban KIPR moreso than against KLAL. KLAL is more than likely rock leaning because the market has two hip-hop leaning urbans and one rhythmic. When CHR started to go in a more rhythmic direction in the mid-2000s Q-100 didn't have a leg to stand on with that much competition from the rhythmic side.

 

[virgiltab1]

Radio One Charlotte went up against WPEG with Hot 92.7. Failed. Although the 92.7 signal is not that strong.

 

[bchristi]

Radio One Charlotte went up against WPEG with Hot 92.7. Failed. Although the 92.7 signal is not that strong.

How long did it last and was WIBT around at that time as a rhythmic?

 

[atlantaboy]

Little Rock is 47% black, Charlotte is only 33.5%.They also have an alternative station in 100.3 The Edge.

???

According to AllAccess, Little Rock is 21% black - and according to Arbitron, 100.3 The Edge is Active Rock, not Alternative, and Little Rock has only one Urban (KIPR) and no Rhythmics

I just seriously doubt a rock-leaning CHR would get the ratings they do in a market that was 47% black

 

[vchimpanzee]

Radio One Charlotte went up against WPEG with Hot 92.7. Failed. Although the 92.7 signal is not that strong.

How long did it last and was WIBT around at that time as a rhythmic?

http://en.wikipedia.org/wiki/WQNC

Nothing on Wikipedia but if I can remember to look it up when I go to a library that has the articles for free, I'll put it there.

 

[bchristi]

Little Rock is 47% black, Charlotte is only 33.5%.They also have an alternative station in 100.3 The Edge.

???

According to AllAccess, Little Rock is 21% black - and according to Arbitron, 100.3 The Edge is Active Rock, not Alternative, and Little Rock has only one Urban (KIPR) and no Rhythmics

I just seriously doubt a rock-leaning CHR would get the ratings they do in a market that was 47% black

Little Rock also has KZTS which is urban. KHTE was once a strong rhythmic but now sounds much like WIBT. According to radiostationworld it is classified as CHR-rhythmic but it might be different on mediabase. Like WIBT it leans rhythmic overall but does not hesitate to throw rock into the mix and furthermore they shy away from the heavier hip-hop they once would have played.

 

[atlantaboy]

Little Rock is 47% black, Charlotte is only 33.5%.They also have an alternative station in 100.3 The Edge.

???

According to AllAccess, Little Rock is 21% black - and according to Arbitron, 100.3 The Edge is Active Rock, not Alternative, and Little Rock has only one Urban (KIPR) and no Rhythmics

I just seriously doubt a rock-leaning CHR would get the ratings they do in a market that was 47% black

Little Rock also has KZTS which is urban. KHTE was once a strong rhythmic but now sounds much like WIBT. According to radiostationworld it is classified as CHR-rhythmic but it might be different on mediabase. Like WIBT it leans rhythmic overall but does not hesitate to throw rock into the mix and furthermore they shy away from the heavier hip-hop they once would have played.

(Sorry about this tangent lol - just curious)

Arbitron doesn't have a KZTS or KHTE anywhere in the Little Rock report - do some stations get left out for some reason?

 

[Dirty Diana]

I used to think Charlotte was too "white" to handle to 2 "strong signaled" "straight urban" stations. I'd love to see a station make a strong run at WPEG. 92.7 brought a knife to a gun fight when they tried to do it. I wonder if 106.5 could generate more #s and revenue as a straight hip hop and R&B then they are pulling now. That would give Clear Channel a Top 40 station with 96.1 and a true Urban. Kind of like CBS has with KISS and Power 98. I listen to Power 98 on occasion...I think they are awful! (I do like No Limit Larry though) I think a mediocre urban could take them to the wood shed!