96.7 now another home for "The Groove"

[carolinaradio]

The 96.7 FM signal going to The Groove certainly underlines the fact that CC doesn't have a single thought for GST in their heads. The station is simply not to be found in the long-range plan. No willingness or fire to compete, despite the weakest WSB-AM has ever been and may ever will be.

Unless this is to see if Groove can get more share with more signal before blowing up one of the 100k's. CC likes The Bull and Project has no direct competition (some overlap with Rock100.5, but not much playlist-wise and probably less in the demos)

Has CC ever been successful in any market knocking off--or at least showing up against--a heritage news/talker with Rush Radio on FM?

Raleigh and Greensboro come to mind immediately. I believe WPTF (the heritage news/talker in Raleigh) and WSJS in Winston Salem have suffered badly since CC took their Premiere shows for Rush Radio 106.1 and 94.5, respectively.

 

[secondchoice]

The 96.7 FM signal going to The Groove certainly underlines the fact that CC doesn't have a single thought for GST in their heads. The station is simply not to be found in the long-range plan. No willingness or fire to compete, despite the weakest WSB-AM has ever been and may ever will be.

Unless this is to see if Groove can get more share with more signal before blowing up one of the 100k's. CC likes The Bull and Project has no direct competition (some overlap with Rock100.5, but not much playlist-wise and probably less in the demos)

Has CC ever been successful in any market knocking off--or at least showing up against--a heritage news/talker with Rush Radio on FM?

CC is very close to putting the whammy on THE HERTITAGE RADIO STATION ON ALL TIME: KDKA Pittsburg.

 

[RoddyFreeman]

I'm not fully sure why this would happen because I've heard many people say "Say what you want about CC, but they do have some of the best sounding CHR's". Well, I guess... SOMETHING... in Atl. is just preventing this from happening there! No one can figure out exactly what it is, or why every single time a "proper" chr format is there, it quickly and mysteriously disappears. ???

NOBODY KNOWS.

Remember that most of CC's CHR's were inherited from Jacor and AM/FM. The current regime has been responsible for keeping some of those heritage stations going (Z-100, KIIS, Y-100 and others) but they don't have much of a track record of launching new CHR's. They have done a great job of protecting their heritage stations against recent attacks by CBS. But that depends on how good you think Dom Theodore is who is spearheading those attempts. Most people I know consider him a lightweight against the people he's going against. Attempts in markets like Jacksonville and others have been a mixed success at best. So don't assume CC knows how to launch a CHR. This could very well be their best attempt.

It's not true that CC has not done well launching CHR's. Have you looked at the Washington and Baltimore ratings, for example?

 

[Nyte Ryder]

Washington went into a market that didn't have a CHR and was done by the old Jacor brain trust of Chase/Kapugi wearing CC suits. Baltimore is also filling a huge hole for the format at a time when CHR music is strong.

I should have said CC hasn't done very well in launching CHR's with direct competitors. And granted, that is a BIG difference from my original statement.

You are absolutely correct Roddy. Point taken.

 

[Nate Wesley]

They are so freaking stupid it amazes me.

Stupid for dropping a country flanker that wasn't drawing flies?

 

[CHRles]

Washington went into a market that didn't have a CHR and was done by the old Jacor brain trust of Chase/Kapugi wearing CC suits. Baltimore is also filling a huge hole for the format at a time when CHR music is strong.

I should have said CC hasn't done very well in launching CHR's with direct competitors. And granted, that is a BIG difference from my original statement.

You are absolutely correct Roddy. Point taken.

Sorry, but you're mistaken.
Hot 99.5 debuted at a time when DC had Z-104 as its CHR.
Z-104.3 Baltimore debuted at a time when Mix 106.5 pretty much finished its evolution from Hot A/C to CHR/Pop.

Other CC launched CHRs include Z-107.7 St. Louis, Kiss FM Cleveland, Wild 95.5 West Palm Beach, and many others.

 

[MCMagicCracker]

I'm surpised that CC hasn't applied to move one of the 105's out of the market so they can move the other all teh way into town. What's better? 2 rimshots or one that completely covers the market?

According to the FCC, two rimshots are better. 105.3 is required to cast a city-grade signal over Bowdon, GA. 105.7 has to cover Canton, GA. They're valuable to CC because they both cover at least part of metro Atlanta, and they're taking advantage of an antiquated FCC rule that favors radio stations built to serve more individual towns, although they don't have programming requirements to match. Radio companies employ engineers to provide the best signal for the biggest audience while still covering the requirements - modifying tower antennas, swapping stations' cities of license in order to put a bigger signal closer to a major city, even paying other broadcast companies to move transmitters or dial position for that reason.

 

[gregg75]

Yes looks like The Groove / CC are still missing the mostly southeastern metro area. Which brings up this question..........

Have you ever heard of any station TRI-CASTING on 3 stations at once?

Clear Channel says, "If only we could get our hands on a small 20,000 watt FM near Conyers. Then we could blast The Groove on 105.7, 96.7.........and 91.7."

 

[agentUrge]

Am I wrong to sarcastically say that this makes TONS of sense?

 

[Talk_Dude]

The 96.7 FM signal going to The Groove certainly underlines the fact that CC doesn't have a single thought for GST in their heads. The station is simply not to be found in the long-range plan. No willingness or fire to compete, despite the weakest WSB-AM has ever been and may ever will be.

Unless this is to see if Groove can get more share with more signal before blowing up one of the 100k's. CC likes The Bull and Project has no direct competition (some overlap with Rock100.5, but not much playlist-wise and probably less in the demos)

Has CC ever been successful in any market knocking off--or at least showing up against--a heritage news/talker with Rush Radio on FM?

Yes. In Pittsburgh. Clear Channel started WPGB on 104.7. They got Quinn and Rose away from another local FM as thier morning show, then had Glenn Beck, Neal Boortz, Sean Hannity (who wasn't in the Pittsburgh market at the time), and Michael Savage. At first, they had some of the best ratings that 104.7 ever had under many different musical formats. They put a major crimp in KDKA's ratings in most dayparts, and even shaved a little off of Rush. When contract time came along, Rush moved over to 104.7.

They are now doing very well in the ratings, especially in younger demographics. Quinn and Rose are #1 in their time slot.

KDKA still posts really big numbers, unless you factor out everyone over the age of 70.

 

[InSearchOfGear]

I'm surpised that CC hasn't applied to move one of the 105's out of the market so they can move the other all teh way into town. What's better? 2 rimshots or one that completely covers the market?

According to the FCC, two rimshots are better. 105.3 is required to cast a city-grade signal over Bowdon, GA. 105.7 has to cover Canton, GA. They're valuable to CC because they both cover at least part of metro Atlanta, and they're taking advantage of an antiquated FCC rule that favors radio stations built to serve more individual towns, although they don't have programming requirements to match. Radio companies employ engineers to provide the best signal for the biggest audience while still covering the requirements - modifying tower antennas, swapping stations' cities of license in order to put a bigger signal closer to a major city, even paying other broadcast companies to move transmitters or dial position for that reason.

Perhaps you've missed the fact that COL changes are pretty routine these days? If it's technically feasiable to move one out and the other all the way in for consistent full-market coverage, they'd be better off. In the boom days of consolidation the attitude was 2 iffy signals are better than one. Not anymore.

 

[BIGSTICK]

All the hoopla on Monday was quite embarrassing for the crew at the station, is was really a joke.

 

[RTibbs]

All the hoopla on Monday was quite embarrassing for the crew at the station, is was really a joke.

How do you know that? IT is embarassing to know that the station you work for just increased it's coverage area in order to increase its listenership which in turn increases ad revenue which in turn is used to pay their salaries. What a bunch of ingrates. They afraid they might have to work a little harder?