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97.1's Next Format... "The Rock You Grew Up With"?

DToTheJ

DToTheJ

Today, CBS relaunched its rock station in Philly with a new positioner - "The Rock You Grew Up With".

And according to an article from the Philadelphia Inquirer (http://www.philly.com/philly/hp/news_update/20080825_WYSP_retools_rock_format.html)...

Station manager Jim Loftus... said CBS had trademarked the phrase "The Rock You Grew Up With."

I wonder if this will be branded on CBS stations in other markets (see: "Fresh"). Immediately, 97.1 comes to mind. But with the 70's, 80's and 90's making up the backbone of the playlist of the format known as "the rock you grew up with", would it really hurt KROQ?

WYSP's website...
http://94wysp.com/pages/2228603.php
 
Isn't that pretty much what JACK already is? (The Sound as well.) Seems like they'd be cannibalizing themselves...
 
DToTheJ said:
Station manager Jim Loftus... said CBS had trademarked the phrase "The Rock You Grew Up With."
Click to expand...

Stations trademark any slogan they can. Due to the interstate nature of the Internet, it is a necessity today.

I wonder if this will be branded on CBS stations in other markets (see: "Fresh"). Immediately, 97.1 comes to mind.
Click to expand...

This sounds like the move we all expected from new OM Andy Bloom... the same person who put Stern into syndication at that same station years ago.

Bloom, at KLSX, also put Stern on in LA.
 
man, wouldn't that be something if Stern decided to return to terrestrial radio...
 
DToTheJ said:
I wonder if this will be branded on CBS stations in other markets (see: "Fresh").
Click to expand...

Fresh only made it onto two CBS stations. The mass pushouts that created "Free FM" and "Jack" are history. Current corporate leadership appears determined to find market-specific solutions.
 
Doctah said:
Isn't that pretty much what JACK already is? (The Sound as well.) Seems like they'd be cannibalizing themselves...
Click to expand...
This is exactly what I think too. The rock genre is covered between Jack, KLOS and The Sound all ready. There is no point to cut into Jack's numbers at the expense of another station under the CBS umbrella. This board has fully convinced me that KLSX will flip to CHR and go after KIIS.

Does LA really need Arrow version 2?
 
An adult-leaning CHR seems to make good sense since it would not cannibalize the other CBS stations much and there appears to be a decent programming hole in between Clear Channel's KIIS and KBIG. But, I would not be surprised if CBS went Hip-Hop (i.e., Rhythmic CHR) with 97.1 either. From the Spring diaries, KIIS, KPWR and KXOL had a combined 12+ share of 11 or so. [I don't know what their combined PPM shares are.] So, if 97.1 squeezed out a 2.5 with Hip-Hop, none of that would come from their other CBS stations and it might nicely round out their "portfolio" of formats in LA.
 
djmimi said:
man, wouldn't that be something if Stern decided to return to terrestrial radio...
Click to expand...

Dont think it would happen...not enough money, and I dont think he would give up the freedom he has now. Don't see this format happening, the Doctah is right. The CHR flip is looking more plausible.
 
If KLSX does flip how far in advance will we know? Would an average listener tune in one day to the talk format and hear a CHR format the next?

Laughlin starts next Tuesday and, if he is going to do it, it doesn't seem likely he would wait very long to make the change; so we could be less than a week away. But don't they have to hire a whole new on-air staff? How could they keep that secret from radio insiders? Is there any gossip about this?
 
zombywoof said:
If KLSX does flip how far in advance will we know? Would an average listener tune in one day to the talk format and hear a CHR format the next?

Laughlin starts next Tuesday and, if he is going to do it, it doesn't seem likely he would wait very long to make the change; so we could be less than a week away. But don't they have to hire a whole new on-air staff? How could they keep that secret from radio insiders? Is there any gossip about this?
Click to expand...
Laughlin stated last week on KLSX he was starting Monday of this week.
 
By "next Monday" he meant Monday the first - people use the term ambiguously. He also forgot about Labor Day. The article in today's LA Radio confirms he is starting on Tuesday, Sept. 2. It also says. "Roy has set a full staff meeting on September 23 to announce some of his initiatives."
 
1) Roy's start date seems meaningless. From what I've heard, he's been working since right after CBS announced him.

2) Today is the day that almost every speculator predicted 97.1 would flip... But so far, no signs of a flip. Where's the flippin' flip???
 
He's not gonna flip a station the first day on the job. There's hundreds of millions at stake. There's also the fact that there are shows syndicated out of 97.1. Even if the numbers in LA aren't good for certain shows, they are moneymakers for CBS.

There's a chess game underway, and not speed chess. Well thought out moves.
 
According to info in another thread Arbitron announced on Monday (Oct. 6) that it has commercialized its Portable People Meter radio ratings services in Los Angeles. Arbitron has released radio audience estimates for the September 2008 PPM survey month (August 21-September 17) to its subscribers.

According to this

http://www.radioandrecords.com/RRRatings/PPM_losangeles.aspx

the P12+ ratings for KLSX for this period were 0.9. If I understand this correctly this (or the 18-49 demo, which must be similarly low) is the number KLSX will have to show its advertisers. I just don't understand how KLSX can stick with its talk format with numbers this low. The only thing I can surmise is that because of KLSX's past success with the talk format, someone higher up than Roy Laughlin is rolling the dice, betting that these PPM numbers will go up due to some adjustment in the survey methods or when the panelists turn over. (I don't know how fast that turnover happens.)

Laughlin is crowing about how well English language stations are doing under the new system versus Spanish language stations; but at the same time he is sticking with KLSX, with these low numbers. Perhaps then CBS is hedging its bets. If KRTH, for instance, does go back down due to whatever change in the PPM system, maybe KLSX will go back up? That doesn't seem too convincing an argument.

What the heck is going on? Is the KLSX talk format living on borrowed time?
 
zombywoof said:
The only thing I can surmise is that because of KLSX's past success with the talk format, someone higher up than Roy Laughlin is rolling the dice, betting that these PPM numbers will go up due to some adjustment in the survey methods or when the panelists turn over. (I don't know how fast that turnover happens.)
Click to expand...

A family can stay on the panel for 2 years. If they quit or do not comply, they are eliminated. The average is in the 8 to 9 month range.

When a panel family / household is replaced, it is replaced with a household with the same characteristics precisely so nothing changes.

Laughlin is crowing about how well English language stations are doing under the new system versus Spanish language stations;
Click to expand...

That statement is more buffoonery than fact. KLVE is #2, and 5 of the top 11 stations in 18-49 are Spanish.
 
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