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97.3 now officially KIRO-FM

Bongwater

Bongwater

Just heard the new top hour ID....
 
They're still running the B973 jingles within the hourly wall-to-wall music,
but the top-hour ID is just a straight female voice for now:

"This is ninety-seven three - K-I-R-O FM - Tacoma Seattle"

(..guess Charlie Brown predicted this to happen during the '95 KJR-FM Reunion...)
 
In my opinion, this is an example of a good format change. Instead of cutting the audience off abruptly with some sort of "stunting" without any warning, the listeners of the station know that a change is coming to the station. Clear Channel can probably benefit from this by running ads on 97.3, getting listeners who prefer that music to switch to 95.7. Much like the ads CC ran on the old 99.3 KAYO, for 102.9 KNBQ before Bustos flipped 99.3 to spanish.
 
Stephen said:
...this is an example of a good format change...
Click to expand...

..and as to how long AUTOMATION can continue without any dead-air glitches...

They're still running 'some' of the 97.3 jingles with the 'KBSG' calls IN them....bizarre
 
Seamedia2 said:
They're still running the B973 jingles within the hourly wall-to-wall music,
but the top-hour ID is just a straight female voice for now:

"This is ninety-seven three - K-I-R-O FM - Tacoma Seattle"

(..guess Charlie Brown predicted this to happen during the '95 KJR-FM Reunion...)
Click to expand...

I don't think Charlie Brown could have seen 97.3 flipping to KIRO-FM in 1995. But until Bonneville picked it up along with KIRO/KTTH last year, who of us could?

It just seems weird to hear "K-I-R-O FM, TACOMA/Seattle".....
 
Bongwater said:
...don't think Charlie Brown could have seen 97.3 flipping to KIRO-FM in '95...
Click to expand...

RIGHT - I'm just refering to that day when Charlie went on live at KIRO-TV with the reunion
and one morning called them "KIRO-FM"..

:)
 
Bongwater said:
It just seems weird to hear "K-I-R-O FM, TACOMA/Seattle".....
Click to expand...
Just wait for the ugly sloppy IDs... "This is K-I-R-O FM Tacoma, K-I-R-O Seattle" Of course it's really hard to remember to say it that way. "Cairo" just rolls off the tongue easier. You should hear sister station KSL's IDs "This is KSL-FM Midvale, KSL Salt Lake City" (when it's right...)

Hopefully the voiceover guy sounds pretty good when he does it. I always forget that KIRO uses a voiceover to ID around the news, rather than a host.
 
They're idiots and can go to H-E- double hockey stix. KIRO AM sucks and it will still suck simulcast on FM. I guess they were just waiting until they got the Mariners back to canibilize KBSG.
 
It's properly announced "KIRO, Seattle, KIRO-FM Tacoma/Seattle" AM first, FM second. (FM is ALWAYS a secondary service to AM in the FCC book. Unless it's the ONLY station with that call.)

To be "KIRO AM & FM, Seattle" it would require a change of COL for 97.3.
 
Seamedia2 said:
Stephen said:
...this is an example of a good format change...
Click to expand...

..and as to how long AUTOMATION can continue without any dead-air glitches...

They're still running 'some' of the 97.3 jingles with the 'KBSG' calls IN them....bizarre
Click to expand...

If my memory is correct, 95.7 kinda did the same thing after they did the switch from "The Beat"/"Quick 96" to the current KJR-FM incarnation, before they got the official KJR-FM calls in the FCC database.  For a week or so, at the top of the hour they would insert a quick "KBTB Seattle" before running the "KJR Seattle, Channel 95.7" jingle.  I've also heard an old aircheck from 1995, of 95.7 doing the same thing before, during the KLTX/KJR-FM (I guess it was called version 1.0) transition... Doing the "KLTX Seattle" calls before doing the KJR-FM Jingle.  Sounds like after you do the "official" call sign/COL announcement, everything else after it is irrelavent to the FCC.

PSAIRCHECKS said:
radiosanchez said:
Just out of curiosity, can anyone tell me what's on 97.3 HD-2??? It's listed on hdradio.com as "Urban AC".
Click to expand...

Nothing. It's off right now.
Click to expand...

Well in that case.... They should move the oldies over to HD-2 after the format switch!  (Bonneville, are you reading this?  Great idea here!  lol)
 
SeattleObserver said:
Bongwater said:
It just seems weird to hear "K-I-R-O FM, TACOMA/Seattle".....
Click to expand...
Just wait for the ugly sloppy IDs... "This is K-I-R-O FM Tacoma, K-I-R-O Seattle" Of course it's really hard to remember to say it that way. "Cairo" just rolls off the tongue easier. You should hear sister station KSL's IDs "This is KSL-FM Midvale, KSL Salt Lake City" (when it's right...)

Hopefully the voiceover guy sounds pretty good when he does it. I always forget that KIRO uses a voiceover to ID around the news, rather than a host.
Click to expand...

Hopefully to clear this up.... Right now until the format switch.... KIRO-AM's announcement is still "K-I-R-O Seattle".  KBSG's announcement should be "K-I-R-O--F-M Tacoma" or "Tacoma/Seattle".   When the simulcast takes over, then it should be "K-I-R-O Seattle, K-I-R-O--F-M Tacoma" or "Tacoma/Seattle".  If they mess this up, call the FCC and file a complaint then.

Now, in the end if there's an HD-radio channel thrown into the Mix (Maybe as I suggested...the former oldies format on HD-2), then it'll probably be "K-I-R-O Seattle, K-I-R-O--F-M Tacoma/Seattle, K-I-R-O--F-M--H-D-1 Tacoma/Seattle" thrown into there.  I don't know about the FCC's policies regarding ID'ing HD radio's channels though.
 
Of course, KIRO-FM Seattle DID exist at one time in the 90's, and in the late 40's through 60's. I've always wondered how and why stations may keep old calls in their domain. Does it work like websites domains? I seriously don't know...
 
searadiofreak said:
I've always wondered how and why stations may keep old calls in their domain. Does it work like websites domains? I seriously don't know...
Click to expand...

Often licensees keep a set of calls by "parking" them on other stations they own - not necessarily in the same market.
 
As I understand, KIRO-FM Tacoma is the legal ID. There are stations that had waivers to dual or triple ID before they changed the rules but unless you have one of those waivers, the legal ID is just call letters and single location. Anything after that is OK, that is, you could ID as KIRO-FM Tacoma/Los Angeles if you wanted and it would be perfectly legal! You can also insert frequency or ownership between the calls and location but nothing else.
 
This reminds me of the convoluted ID they did when Auburn's 1210 AM started simulcasting KGSB. Their top of hour went something like this:

Voice 1: KBSG, the best station for...

Voice 2: Everett, Issaquah, Bellevue

Voice 1: KBSG

Voice 2: Auburn, Bremerton, Renton

Voice 1: KBSG-FM

Voice 2: Tacoma, Kent, Burien...

Then that was followed by what sounded like an official ID for KBSG Seattle. You don't want anyone thinking your oldies are coming from Auburn, much less Tacoma.

Another complicated simulcast ID I remember was KRPM Seattle, KRPM-FM Tacoma/Seattle.
 
Here is how the American Christian Network in Spokane IDed itself (circa 1999)

"American Christian Network affitiates are KSPO, Dishman-Spokane-Couer 'd Alene, KTBI, Ephrata-Moses Lake, KGDN Pasco-Richaland-Kennewick, KYAK, Yakima, KTAC Ephrata-Moses Lake and KGER Quincy-Wenatchee." It was a recording with Tom Read cut in, voicing the last three station ID's.

Or the 9/11 ID of Entercom stations, which were all simulcasting with KIRO at noon (or around that time of day) And it was LIVE:

"KIRO-Seattle, KNWX-Seattle, KBSG-Auburn-Federal Way, KBSG-FM Tacoma-Seattle, KISW-Seattle, KQBZ-Seattle, KMTT-Tacoma-Seattle and KNDD-Seattle..."

And a partridge in a pear tree....SHEESH! I think it might have been Dave Ross that voiced all of that. But I'm sure. But THAT is a mouthful to say LIVE....

Dave?
 
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