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97.3 The Toast

johntherogger

johntherogger

Sounds like any other station anywhere now...all the good reason to listen have been taken away. No two girls, No 80s weekend and Gnarly doesn't sound like he's even allowed to be himself anymore

They should have ended the totally 80s weekend with queen's "Another one bites the dust" but i guess that can save it for when the station dies due to the decline in listeners after pulling a stunt like this
 
I was just going to post about the 80's weekends. They said they asked their listeners what they wanted in a radio
station, and the answer was "more variety." Yet I've just tuned in very casually over the past week and a half, and have heard
Donna Lewis' I Love You Always Forever twice, and the same with Vanessa Carlton's A Thousand Miles. Plus lots of Adele.
 
Definitely a move towards Hot/Mainstream AC - Tamara G dropped, Delilah Dropped, 80's weekends Dropped. Looks like a focus to stay clear from sister station Easy 93.1 and target Y100/MIA listeners. Surprisingly, I've heard Tonight Tonight by Hot Chelle Rae and Bulletproof by La Roux - 2 songs I NEVER thought I would ever hear on the Coast.
 
Bad move in my opinion. There are plenty of stations play the same crap over and over, the 80s weekend really set the coast apart from the rest. Now there is no real reason to listen to them. I noticed MIA is doing better in ratings now...funny how a few months ago that was a different story!

As far as the "more variety" yeah..more of the same songs just played in such a way it sounds like more. Honestly, if they were serious about more variety i would have heard What is love by haddaway and in my house by the mary jane girls by now..haven't heard either and never will

disappointing. Typical of the modern day radio programmer...they are stuck in their own mind
 
Uncensored said:
What?!?! No Totally 80s Weekends anymore...?! Is there even a point to this station existing anymore?
Click to expand...

Nope. That was the only time I listened to them. Maybe they'll bring it back in a few months once they see the drop in ratings.
 
I see the beginning of the end, as the subject header states, "they're toast." What happened to the Buzz 103 will happen to the Coast. They (the management, the suits in GA) want to change the format, and they need an excuse...so the tweak it with inappropiate songs, (such as the Buzz mixing in classic rock to sound exactly like their competition), the ratings take a nose dive, then its "see, its not working" and thus they have an excuse to flip. Same non-sense happened to WSHE 103, with that dumbheaded "South Florida's Rock Alternative" crap. Great calls, great street, heritage, tossed to the scrap heap.

The only reason anyone listened to the Coast, outside of captive audiences visiting or working in doctors offices, was the "all 80's weekend." It was something different from any other radio station down here. Where is the smarts in taking away the one trait that seperated you from the pack? God only knows what they'll flip to. Probably Spanish, that audience is underserved in 'ol SFLA. Now, I have no escape from BIG playing football games on Sunday, wonderful.
 
Too bad this is not the NYC board, the only one where HD-2's are treated as real stations.
We would remind everyone that if you really want all eighties all the time, Coast still provides it/that/them.
 
ai4i said:
Too bad this is not the NYC board, the only one where HD-2's are treated as real stations.
We would remind everyone that if you really want all eighties all the time, Coast still provides it/that/them.
Click to expand...

It's not about an HD2 man, it's about a tradition. It's like WCBS becoming Jack...Bad decision, no? This is exactly the same. The Coast was most known for this "All 80s, retro style weekend" that unlike any other radio station in this country did. It set them apart from stations all across the country. People tuned in online and in person to hear Gnarly play 80s hits and turned in droves to their 80's parties.

This is nothing more than a classic example of corporate people not understanding what the public wants to hear anymore. They just want to run the same crap, jam it down our throat and seem to think we will "love it". Fact is, we don't. It will fail and they will wind up changing. A top 5 station destroyed by a bunch of college grads who really don't know a darn thing about radio...that or DJ's who are bitter at their own past.
 
Toast? I dont think so. It's classic radio wars. They go after the #1 station in town, Lite FM, by using 2 stations. Easy goes after the older end of Lite's demo. Coast goes after the younger end. Between the 2, they can beat Lite.

For example, using November's non-Christmas format numbers, Lite has a cume of 1,182,300,
Easy has a cume of 803,800.
Coast has a cume of 974,600.
Add those numbers together for a total of 1,778,400 - easily beating Lite. Advertisers that do a package buy on both stations get more people tuning in. Time spent listening on both stations might not be as much as light, but it's still pretty good, both topping a 4 share.
If Cox plays its cards right, Coast can skim a little from Y100 and 93.9MIA, too. But Coast has been around a L-O-N-G time, so an image change might be in the making. Just don't think they are going to blow the station up for Rock or Talk or anything like that.
 
FLjack2 said:
For example, using November's non-Christmas format numbers, Lite has a cume of 1,182,300,
Easy has a cume of 803,800.
Coast has a cume of 974,600.
Add those numbers together for a total of 1,778,400 - easily beating Lite.
Click to expand...

It doesn't quite work that way. Cume can't be added because people listen to multiple stations... an average of about 6 in any given week.

So, since WFLC and WFEZ duplicate about a third of each other's audience, the total of different persons reached is closer to 1.3 million, not 1.8 million. Since WLYF reaches around 1.2 million the difference is minimal.

Advertisers that do a package buy on both stations get more people tuning in. Time spent listening on both stations might not be as much as light, but it's still pretty good, both topping a 4 share.
Click to expand...

Advertisers do not measure stations on cume, but, rather on rating (and AQH persons) and there you see WLYF with around a 7 share, while the Cox pair is in the mid-8's. That means that either would have to compete by having rates about 40% lower than WLYF, or an attractive combo rate...

Cume is used, but mostly in reach and frequency calculations to see what combination of stations a multi-station buy should be made on.
 
I wonder what will happen today?

They've had a week of postings on Facebook of very upset people...let's wait and see!
 
johntherogger said:
I wonder what will happen today?

They've had a week of postings on Facebook of very upset people...let's wait and see!
Click to expand...

Nothing. Absolutely nothing. ...they could care less what the listeners want. Listeners of the Buzz expressed the same feelings....and all you got was "we haven't left, we're on HD and online!" <Shrug> Yawn, big deal.
 
popcorn2000 said:
johntherogger said:
I wonder what will happen today?

They've had a week of postings on Facebook of very upset people...let's wait and see!
Click to expand...

Nothing. Absolutely nothing. ...they could care less what the listeners want. Listeners of the Buzz expressed the same feelings....and all you got was "we haven't left, we're on HD and online!" <Shrug> Yawn, big deal.
Click to expand...

While I normally agree, let's just wait and see. I have a feeling we might see some kind of chance...just a feeling. At 5 we will know what they did with our complaints
 
richiedon said:
So now it's a retro weekend. Non-stop 80's and 90's. This might be pretty good.
Click to expand...

I am impressed that they listened....I mean how often does that happen....Good job cox, you just saved yourself from losing a lot of listeners
 
Well, in a way, management still won. There are no more "80s Weekends." These specialty weekends now include the '90s. Nonetheless, I listened a great deal yesterday and I was very impressed with the 90s variety that they dug up. For example, I heard "Run Away" by Real McCoy.

The trend in the industry is to move the gold into the '90s. And Cox, to a large extent, got its way.
 
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