94.9 head-to-head with WEBN? Mistake. Why duplicate and go against a proven winner when you can put on a unique salable format such as: AAA, smooth jazz, rhythmic A/C, CHR/Rhythmic.
If 97.3's problem is its signal, then why would they put a country format on it? The signal doesn't get out far into the suburbs/country (at least not in the north end of the metro), which is where the country audience is. I'm not sure having a country flanker is even necessary. Cumulus can't put one on because of the non-compete. Radio One sure as heck won't do it. Clear Channel has a healthy stable of stations. Mix 94.1 can flank both Q and Warm, and CC doesn't want that void to be filled by someone else.