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97.9 KXAF

There is a new station called 97.9 The Fax Machine from George West, TX - weird name. It says on stationintel that it just signed on and played 80s hits. Has anyone heard this? I thought 80s stations died out by now? And why would a Hispanic radio company pick that format? Owner is Hispanic Target Media Inc. This station is near the Corpus Christi area.
 
George West is not near Corpus Christi... especially if you're only putting out 1.6kW. Maybe they thought the 80s format would appeal to the roughnecks who are pumping the ground dry out there right now.
 
RadRadio23 said:
There is a new station called 97.9 The Fax Machine from George West, TX - weird name.

How well is the station programmed? If it's the same programmers from co-owned KGWT - Bronco 93 I would guess not very well. :p
 
Back in the day they were "standards" format, surprised they are back on. I thought a while back they upgraded to 106.5?
 
RadRadio23 said:
And why would a Hispanic radio company pick that format? Owner is Hispanic Target Media Inc.


I have no idea what Hispanic Target Media is trying to accomplish. They got a lot of these stations in the last FCC lottery and have also purchased a couple here and there but they are all in the boonies! They have dished out a lot of money but none of these stations make sense anywhere they are at (from a business model). Why they didn't just take their cash and buy a station in Corpus Christi or San Antonio or any other market is beyond me.

They are playing more of a soft hits of the 80's format. Almost easy listening 80's stuff. What kind of name is The Fax Machine? They couldn't come up with anything better then that? lol What does that have to do with the 80's? I thought Xerox made the first fax machine in the 60's? They built the station a few weeks ago but had been broadcasting a silent stereo carrier. You can hear it in Corpus Christi but it's pretty hit or miss depending on where you are driving. KBXX does tend to step all over it and overpower it (especially on the South Side of Corpus Christi).
 
jras20 said:
Back in the day they were "standards" format, surprised they are back on. I thought a while back they upgraded to 106.5?

I believe you're thinking of KYTX 97.9 out of Beeville. It actually reduced its signal and went to 107.1 as KRXB. I believe the downgrade was part of the effort to move 97.7 from Quero into San Antonio. I guess you could say it was partly successful.
 
Infamous said:
I have no idea what Hispanic Target Media is trying to accomplish. They got a lot of these stations in the last FCC lottery and have also purchased a couple here and there but they are all in the boonies!

They have a couple stations that cover small markets that might be worth a little something. They got one in Yuma, AZ and another in Roswell, NM. However, I believe you're right that everything else they got covers a whole lot of nothing!

They have dished out a lot of money but none of these stations make sense anywhere they are at (from a business model). Why they didn't just take their cash and buy a station in Corpus Christi or San Antonio or any other market is beyond me.

Even with what they paid for some of those allotments, there was no real way they could've afford stations in San Antonio or even Corpus. I believe they got a substantial bidding credit due to being minority owned and a small business. So, they would've paid a fraction of what shows as their winning bid.

They are playing more of a soft hits of the 80's format. Almost easy listening 80's stuff. What kind of name is The Fax Machine? They couldn't come up with anything better then that? lol What does that have to do with the 80's? I thought Xerox made the first fax machine in the 60's?

Fax machines weren't common until the 80's. So, I get the reference. However, I agree with you that it's a pretty lousy name for a radio station.
 
Kent said:
Fax machines weren't common until the 80's. So, I get the reference. However, I agree with you that it's a pretty lousy name for a radio station.

Maybe they thought of the office and how fax machines exist in them, and made the station for average office workers.
 
My antenna can pull them in over KBXX some out at Lavaca county with it being directional, I listened a few times, they were not playing anything?

On a side note KRIK is off the air.
 
jras20 said:
My antenna can pull them in over KBXX some out at Lavaca county with it being directional, I listened a few times, they were not playing anything?

On a side note KRIK is off the air.

KRIK always seems to be off the air. I guess that's what happens when you have Texas radio station owners who live in Arizona. Not very easy to maintain and keep up with these sticks.

As for the Fax Machine, maybe they are still working out bugs or they are just off the air like half of Corpus Christi is/was today. With wind gusts reaching upwards of 60 mph today KEDT, KBNJ, KKBA, KZFM, and KNDA were all off the air. I think backup generators kept a lot of other stations in that vicinity on the air.
 
Strangely nothing here seemed to go off the air in San Antonio except for a translator, which is now back. There was a whole lot of wind, though. Guess we got lucky. :)
 
Anyone know if KXAF streams yet? Can't find anything really on Google.
 
I don't think Hispanic Target Media streams anything. I think they don't even have websites aside from Facebook.
 
RadRadio23 said:
And why would a Hispanic radio company pick that format? Owner is Hispanic Target Media Inc.

Though, on those grounds, what's Entravision doing with 107.9 KVLY or 94.5 KFRQ? Or Univision with the hip-hop days of 96.1 KBTQ?

Infamous said:
I have no idea what Hispanic Target Media is trying to accomplish. They got a lot of these stations in the last FCC lottery and have also purchased a couple here and there but they are all in the boonies! They have dished out a lot of money but none of these stations make sense anywhere they are at (from a business model).

Seems to me like 93.5 KGWT, 100.5 KRIK, and 103.9 KJJS could make a nice South Texas rural network of some kind. But I think the company's mission was to build stations here-and-there and then lease them to other operators... though since 97.9 The Fax Machine gives them two stations in one market, I have really no idea. Hispanic Target Media seems to be somewhat of a comedy of errors.
 
Kent said:
I don't think Hispanic Target Media streams anything. I think they don't even have websites aside from Facebook.


Strange, KRIK and KGWT had sites back in May / June of last year when their programming improved for that month's amount of time or so. They might've had an LMA out to another company who dropped the stations.
 
jras20 said:
My antenna can pull them in over KBXX some out at Lavaca county with it being directional, I listened a few times, they were not playing anything?

Are they playing anything yet? I'm in San Antonio and I've had no luck picking this station up, but maybe it's because it's at very low power and I don't have a powerful antenna.
 
Anonymouse said:
jras20 said:
My antenna can pull them in over KBXX some out at Lavaca county with it being directional, I listened a few times, they were not playing anything?

Are they playing anything yet? I'm in San Antonio and I've had no luck picking this station up, but maybe it's because it's at very low power and I don't have a powerful antenna.

I tuned in Friday for a second. They were on but barely audible. They don't have much of a signal to get out very far. You won't be able to hear it in SA. The 48dBu doesn't even make it to Pleasanton. Weird format. Pretty obscure 80's stuff the few times I've tuned in.
 
Infamous said:
Anonymouse said:
jras20 said:
My antenna can pull them in over KBXX some out at Lavaca county with it being directional, I listened a few times, they were not playing anything?

Are they playing anything yet? I'm in San Antonio and I've had no luck picking this station up, but maybe it's because it's at very low power and I don't have a powerful antenna.

I tuned in Friday for a second. They were on but barely audible. They don't have much of a signal to get out very far. You won't be able to hear it in SA. The 48dBu doesn't even make it to Pleasanton. Weird format. Pretty obscure 80's stuff the few times I've tuned in.

That's a weird location for a radio station, who are they trying to serve Beeville?
 
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