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97.9 on the air

RoddyFreeman said:
I just heard from a usually-reliable source that it will be called 97.9X.

Well doesn't that just roll off the tongue... ::)

G
 
Not being an insider, my guess is that they're testing it???

I was checking out WRXP's site and it doesn't look like Leslie Framm is part of the morning show anymore. She was featured on the jocks page with Pinfield. Has me wondering if she's just no longer on the air and has taken on a different role with RXP or if she's moved on again.
 
RoddyFreeman said:
I just heard from a usually-reliable source that it will be called 97.9X.

Can't call it 98X...because it could be 1985 all over again (the infamous Cox vs. Susquehanna FM 99 lawsuit).

In the age of belt-tighting, I don't see why anyone (especially of the cost cutting kind) would pour resources into a small translator that has very little reach geographywise.
 
The "small" reach that 97.9 and 102.9 will have is bound to easily reach a million people with a decent signal and there are many full Class C's that do not reach a million across the USA. So while the geographic foot print for 97.9 and 102.9 will be small the number of people served will be pretty large.
 
jal41 said:
In the age of belt-tighting, I don't see why anyone (especially of the cost cutting kind) would pour resources into a small translator that has very little reach geographywise.

Meh, it probably isn't that much automate the thing, and you could cross-promote it for nothing on Q100. But your point about geography is good--do a lot of former 99X listeners live within the 97.9 footprint? [The late?] Streetz 102.9 probably covered its intended audience much better.

Question from a n00b: Does a translator have to adhere to the same EAS requirements as a full-power station?
 
I'm guessing 97.9 will be sold (to advertisers) in combo with Rock 100.5; that it will be used to bolster 100.5's ratings. With a 250-watt transmitter at the Richland site, it should do well enough over the northern environs to pick up some rock listeners.

102.9 is in a good location--at the New Street site--for covering the intown neighborhoods it needs to serve (assuming it comes back on with an urban format).

My Atlanta radio blog: www.atlairwaves.blogspot.com
 
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