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97x

I've noticed that 97X has been playing more early 2000's and 90's Alt Rock lately mixed in with the newer stuff. I like what I'm hearing. I love the newer stuff but also like hearing older stuff on the mix. Keep up the work Cox.

Doesn't suprise me to much however with the launch of Hot 101.5. I mean if I'm not mistaken 97X and the now-defunct Point were sharing audiences to an extent. The Point playing 80's and 90's Stuff and 97X playing entirely new music and 2000's. The Point attracting 97X's upper demo as well as people who want to occasionaly listen to older rock tunes. ( But don't want to listen to the heavier Active Rock- Like Me.) Heck both stations were even sharing personalities. Oh and checking Facebook Corey Dylan is still unemployed and even doing a blog on how to find work. Do radio companies believe in loyalty to long-term personalities. (Without the controversy.)

FYI- I know I'm going to hear that the stuff on 97X is nerd crap. However I am a nerd so saying that doesn't faze me.
 
Radio seems to have no loyalty. Look at what CC is doing to KOST in LA. Corey could have been given a place on WXGL or WDUV, or at least a week-end gig on Magic. Q105 can take just so many people from other stations (after they axed people several years ago)
 
What about the poor signal, when is that issue going to be resolved?
 
vadar said:
What about the poor signal, when is that issue going to be resolved?

Don't look for 97.1 to be in any position to upgrade. 97X's modern rock format has done well on that limited signal for more than a decade, and so long as it continues to find success there, I anticipate the status quo remaining in place.
 
Unless Cox gives up on Active Rock n WHPT. (Can't compete with WXTB music wise. Only Personality wise.) Then merges the Classic Rock of WXGL with the older pre-1990 tunes of WHPT. Then gives Tampa a Traditional Classic Rock. Then after merging WXGL and The Bone together keep Bubba, Cowhead and all the other personalties.

Then the 107.3 Frequency could be used for X107-3. (Or 107X)

Oh and 97.1 could be used as a WHPT repeater for Pasco and Hernando County as well as areas of Northern Hillsbourgh and Pinallas. Given 102.5 has staggering signal holes to the North of Tampa. Pretty sure people in Pasco and Hernando want to hear Bubba. They did for 8 Years with WXTB's signal that literaly blankets the area.

Merge "The Bone" and "The Eagle" together.
 
Looking at 97.1 on Radio-Locator the station could possibly get a small upgrade. WSKY 97.3 and WINK 96.9 are the main reason 97X is stuck where its at.

However I find with adjacent channels as long as the 50dBu contours don't touch you are good.

http://radio-locator.com/cgi-bin/pat?call=WSUN&service=FM&status=L&hours=U

http://radio-locator.com/cgi-bin/pat?call=WINK&service=FM&status=L&hours=U

http://radio-locator.com/cgi-bin/pat?call=WSKY&service=FM&status=L&hours=U

Well for starters 96.9'S 50DbU contor is just to the south and east of Bradention. 97.3 is just to the North of Inverness. Using the maps of reference 97.1 could get an upgrade to blanket areas generally 50 miles or less from the transmitter with a 50dBu signal. Of course with Short-Spacing agreements with Entercom Gainesville and the McBride Family of Fort Myers. Cox might also have to directionalize the antenna to prevent interference with 96.9.
 
Radio Dude said:
97x has never dominated any demo. Their revenues are also on the lower tier Tampa Radio stations rankings. Just sayin'

Yeah because of its limited signal. 11,000 Watts on a C2 Stick doesn't cover Tampa. However the stations does extremely well on that signal. Putting 97X on the alling 101.5 would have been perfect. Hot is doing great but just sayin'.

Someone is driving around Tampa and 97.1's signal is Fading in and Out. They then change it to another station. That could be WXTB, FLZ, any number of things. I bet you 98 Rock gets put on in a lot of cases after 97.1's signal starts getting shakey. That could be in Plant City, Brandon, any place generally to the South and East of Tampa itself.
 
I wouldn't put much faith in your Radio-Locator maps. dBu contours are only one factor. You must consider all elements including class, other frequencies, and cost of a potential upgrade. Even though 97X doesn't dominate any demo, it will never generate the revenue some of the other stations will in the market, it does what it needs to do. 97X is not loser when it comes to the sales numbers and revenue within the Cox cluster.

As far as your suggestions of combining this rock station with that rock station and freeing up a frequency.... don't hold your breath. It's taken a long time for Cox Tampa to be somewhat respectable and they may have finally got something good going. I wouldn't expect any changes.
 
gamefreak said:
I've noticed that 97X has been playing more early 2000's and 90's Alt Rock lately mixed in with the newer stuff. I like what I'm hearing. I love the newer stuff but also like hearing older stuff on the mix. Keep up the work Cox.

Doesn't suprise me to much however with the launch of Hot 101.5. I mean if I'm not mistaken 97X and the now-defunct Point were sharing audiences to an extent. The Point playing 80's and 90's Stuff and 97X playing entirely new music and 2000's. The Point attracting 97X's upper demo as well as people who want to occasionaly listen to older rock tunes. ( But don't want to listen to the heavier Active Rock- Like Me.) Heck both stations were even sharing personalities. Oh and checking Facebook Corey Dylan is still unemployed and even doing a blog on how to find work. Do radio companies believe in loyalty to long-term personalities. (Without the controversy.)

FYI- I know I'm going to hear that the stuff on 97X is nerd crap. However I am a nerd so saying that doesn't faze me.

There is nothing wrong with supporting 97X if that is your taste of music. They are a modern rock station and that music was built throughout the 90s. That music peaked in the mid-late 90s so them going back into that decade is a good idea.

When I complain.. It's about 98Rock cause they are so-called "Active Rock" but compared to the rest of the country that plays Active Rock.. 98Rock falls way behind with New Music of that format. Miami's Active Rock died cause they Never played New Active Rock..same with the Active Rock in Philly and a few other markets.

New Music wins in all formats... Country, Hip-hop,Top40 and Rock.. the problem of Rock music is that PDs are afraid to give that music scene a notice. The stations that do play 5-6 New Active Rock songs per hour do very well in their geographic locations.. such as KHTQ,WJRR,KUPD + many more.

97X though lacks the Male listener and get most of their listeners from College guys and whatever females they can get when they are not listening to 93FLZ or 101.5. Rest of the male audiance listens to 98Rock and 102.5 The Bone(r) when Cowhead,Bubba are on.
 
Did someone say revenue ?

I think the question of revenue should be directly linked to the question of signal coverage.

Which station produces more revenue, 97X or WDUV ?

If the answer is 97X than 97X should take the 105.5 signal with WDUV going to 97.1

GO AHEAD AND FRY MY ASS NOW........cause I just maybe said the most unpopular idea ever.


.....but in the end, radio doesn't care about heritage.....it cares about revenue. People on this board care about heritage.......including me.......

The day 98 rock becomes WFLA............THAT will be an atrocity
Rob
 
It was great back when they launched... not cause of the Hairbands/Metal.. but cause Greg Mull let the listener get involved and they played soo much New Rock..which back then was Hairbands-Metal... if only 98Rock did that now :'(
 
Your ass is fried. Actually, I'd merge WDUV and WHPT with Dick Ring and Bubba together . I'd merge the playlists and move the thing to 97.1 Then I'd put Urban AC on 102.5 and another Hot AC mixed with80's and 90's on 105.5.
 
Dick Ring and Bubba together. Doesn't make sense but why should it.

However both stations have strikingly different play-list. How would Barbra Streisand and Wilson Picket mix with Metallica, Van Halen and Hard Rock. However it would be interesting to listen to. "The Two Extremes, All on One Station, 97.1 FM."
 
gamefreak said:
Dick Ring and Bubba together. Doesn't make sense but why should it.

However both stations have strikingly different play-list. How would Barbra Streisand and Wilson Picket mix with Metallica, Van Halen and Hard Rock. However it would be interesting to listen to. "The Two Extremes, All on One Station, 97.1 FM."

Although I am not a mindreader, I believe MsMusicRadio was attempting to make a joke even though her concept of the two combined opposite formats does sound intriguing.
 
jmtillery said:
gamefreak said:
Dick Ring and Bubba together. Doesn't make sense but why should it.

However both stations have strikingly different play-list. How would Barbra Streisand and Wilson Picket mix with Metallica, Van Halen and Hard Rock. However it would be interesting to listen to. "The Two Extremes, All on One Station, 97.1 FM."

Although I am not a mindreader, I believe MsMusicRadio was attempting to make a joke even though her concept of the two combined opposite formats does sound intriguing.
Well, since Tiger Woods isn't there to pique the interest anymore, maybe full contact golf is the way to mix the PGA and the WWE and call it the PGA-WWE.

Will add a whole new definition to the term "wedgie".

Jeff in Sa-ra-so-ta!
 
Well, in Jacksonville Cox put an Alt Rocker on the best stick in town, 102.9. It went on to crush Clear Channel's 107.3 and put them out of business. Cox should do the same here in Tampa.
 
vadar said:
Well, in Jacksonville Cox put an Alt Rocker on the best stick in town, 102.9. It went on to crush Clear Channel's 107.3 and put them out of business. Cox should do the same here in Tampa.

Yeah they did. However what would be the best stick in the market that Cox owns. My guess is 102.5 The Bone.

Cox had the chance for years for the alling 101.5. 98 Rock loses Bubba and The Points ratings slide, No. Cox ditches the 80's format in Jacksonville for Alt. Rock, No. Cox had success in Jacksonville and dethrones 107.3, No. Not to mention before Bubba "The Bone" wasn't doing all that great.
 
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