as usual rob, you do not understand broadcasting and the FCC rules and regulations.....they cannot move the city of license from Holt.....that is where it is assigned to by the FCC allocations table....the rules only require that the transmitter put a 3.16 mv signal (aka "city grade") over the city of license...and that there be toll free calling from the city of license to the main studio...plus, some other minor stuff....obviously, the main studio is located within the 3.16 contour since it is only about 1 mile from the transmitter....you can't just simply change your city of license because you want to....since this one has been changed already from Andulusia, AL to Holt, FL....it would be difficult to do....also very expensive...legal fees, lawyers fee (mainly lawyers fees)....just so you can say FWB at the top of the hour....they can ID as FWB all they want now....as long as they say "Holt" at the top of the hour, or as near to the top as programming permits during their "legal ID", which is different from the IDs they may run at other parts of the hour...