Over the past several months, The Beat has been outperformed(female demos 18-34) by KXXM and KTFM.
Mornings
Not sure if it was yesterday or Thursday morning but I heard Xavier interviewing Rick Ross....ummm boring. It's clear why Kidd Kraddick-Mix 96.1 and the one man morning show @ KTFM have created further distance from #8 ranked morning show @ The Beat. Let me add that I am huge fan of Xavier and Biggie Paul but the playlist is outdated and it shows in the numbers.
The Beat now reminds me of when KTFM was @ 102.7 and they didn't change with the times. Of course, we all know what the end result was......
Time for a PD change? Consultant change?
Mornings
Not sure if it was yesterday or Thursday morning but I heard Xavier interviewing Rick Ross....ummm boring. It's clear why Kidd Kraddick-Mix 96.1 and the one man morning show @ KTFM have created further distance from #8 ranked morning show @ The Beat. Let me add that I am huge fan of Xavier and Biggie Paul but the playlist is outdated and it shows in the numbers.
The Beat now reminds me of when KTFM was @ 102.7 and they didn't change with the times. Of course, we all know what the end result was......
Time for a PD change? Consultant change?