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98.7 is flipping on Friday 1/10 6pm

Always interest said:
My mistake I read in Ramp’s article on this . “It was also pointed out that recent launches of similar formats have resulted in significant audience reactions in Miami, Orlando, Austin, Houston, Dallas, and Portland” . After that it Mentions Emmis only has two stations left.
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The format is NOT in Houston, Dallas or Portland. There's a reason to read certain publications and not others.
 
lanceventa said:
The format is NOT in Houston, Dallas or Portland. There's a reason to read certain publications and not others.
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If it is, it's HD2. I'm not sure if it is at present, but I recall seeing it on HD2 in at least some of those cities. It was never really publicized anyway, since they don't have translators.
 
AFAIK, the only places where the Spanish-English AC format is being heard on full power stations are Miami, Orlando and now Nueva York. It was added to a few translators and HD channels elsewhere. But I believe it's only on full power stations in three markets. Here's the ratings rundown...

--In Miami, "Magic 93.9" WMIA-FM is owned by iHeart, 100,000 watts. It flipped to Sp./Eng. AC in November 2023. It's currently at #6. It had been as high as #3. The Sp./Eng. AC format has been getting so much buzz based on WMIA-FM's success.

--In Orlando, Cox owns 100,000 watt "Hits 96.5" WOEX. It flipped to Sp./Eng. AC in October 2024. It is currently at #12 after three months in the format, so it may need a few more months to be established in listeners' minds. Spanish-language Contemporary 100.5 WRUM, owned by iHeart, is #5.

--Now in NYC, Emmis-owned "Exitosas 98.7" WEPN-FM is airing the format. Emmis doesn't subscribe to the Nielsen Ratings so we may not know how successful it is, unless Emmis springs for a Nielsen subscription.
 
Identnut said:
If it is, it's HD2. I'm not sure if it is at present, but I recall seeing it on HD2 in at least some of those cities. It was never really publicized anyway, since they don't have translators.
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iHeart parked the format (called "Retro") on the translator-less KODA-HD3 in Houston.
 
SiriusXM has a channel named En Vivo. It’s sort of the opposite. Mostly Spanish language hits, with some English language currents. Most of the latter are rhythmic sounding.
Is that a popular format in the U.S.?
 
Barry said:
SiriusXM has a channel named En Vivo. It’s sort of the opposite. Mostly Spanish language hits, with some English language currents. Most of the latter are rhythmic sounding.
Is that a popular format in the U.S.?
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It is in Puerto Rico, USA. Nowhere else.
 
Gregg. said:
AFAIK, the only places where the Spanish-English AC format is being heard on full power stations are Miami, Orlando and now Nueva York. It was added to a few translators and HD channels elsewhere. But I believe it's only on full power stations in three markets. Here's the ratings rundown...

--In Miami, "Magic 93.9" WMIA-FM is owned by iHeart, 100,000 watts. It flipped to Sp./Eng. AC in November 2023. It's currently at #6. It had been as high as #3. The Sp./Eng. AC format has been getting so much buzz based on WMIA-FM's success.
Click to expand...
And Miami has a huge percentage of refugees from socialism and instability, coming from Venezuela, Colombia, Ecuador, Peru and Nicaragua. They were middle and upper class in their homeland, and usually went to private bilingual schools, college, and listened to local stations that played some or even all music in English.
Gregg. said:
--In Orlando, Cox owns 100,000 watt "Hits 96.5" WOEX. It flipped to Sp./Eng. AC in October 2024. It is currently at #12 after three months in the format, so it may need a few more months to be established in listeners' minds. Spanish-language Contemporary 100.5 WRUM, owned by iHeart, is #5.
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Most of the Hispanics in Orlando are from Puerto Rico. Refugees from the decaying socio-political-economic situation there. They are middle class, went to bilingual schools and on to college (many on the mainland) and listened to one of the several FMs that played all or lots of English language songs.
Gregg. said:
--Now in NYC, Emmis-owned "Exitosas 98.7" WEPN-FM is airing the format. Emmis doesn't subscribe to the Nielsen Ratings so we may not know how successful it is, unless Emmis springs for a Nielsen subscription.
Click to expand...
Most of the Spanish speaking Hispanics there are from the Dominican Republic. They are working class, who came to the U.S. in the hopes of doing better economically than they could in "La República" where poverty was very real to many. The average education is just secondary school or a bit more. Very, very few have gone to college. They went to public schools in Spanish only, listened to bachata and merengue and the like on local "popular class" radio stations.

More than half of the Nielsen Spanish dominant sample in New York is made of Dominicans. Puerto Ricans stopped migrating to New York nearly 60 years ago in the mid-1960's.
 
RMarino said:
It’s also on iHeart’s WZJZ Magic 100.1 in Fort Myers, FL.
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Main carrier, of on an HD channel? That is another market where that format might work because it has middle and upper class migrants from Puerto Rico and immigrants from Latin American socialism and totalitarianism.
 
Huff said:
iHeart parked the format (called "Retro") on the translator-less KODA-HD3 in Houston.
Click to expand...
If you turn it on right now, you will double their cume!
 
Still, it is worth for Emmis to try a hot format in New York. The station will be sold no matter what. This is mostly to get attention and pump the value up a bit (although it will never be worth the 50 million they're asking for).
 
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