That call worked spectacularly well in Boston for "Hot Hits 103.3" for a few years in the '80s. Was the Miami WHTT a Spanish-language CHR?
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98.7 is flipping on Friday 1/10 6pm
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No, they are trying to appeal to Spanish speaking Hispanics who grew up liking English language music on one of the many stations that played English language pop in every free nation of Latin America.
For example, in San Juan, Puerto Rico, 4 of the top 10 stations play all or lots of English language pop.
Spanish language Hot AC.
Well, if SBS buys it, they can have it stand for MEXICO.
The call is on an LPFM in Hallandale, FL, but that doesn't prevent a full-power FM from also using it, right?
Yes, if Emmis gets permission from the LPFM, which would probably involve a “donation”.
How about we not make up things and present them as fact?
I gave him the benefit of the doubt, since he used "with" instead of "will" (which kind of makes no sense) and figured maybe it was a question rather than an assertion.
Remember, "Éxito" is a term often applied to music "hits" but whose principal meaning is "success".
In the case of the NY radio station, "Exitosa" is a play on that music term but really only means "Successful". A woman who has a great career or does something outstanding is "exitosa". (Remembering that Spanish is a gender specific language and a successful man would be "exitoso".) A radio station ("emisora" or "estación de radio") is feminine.
"Exitosa" has no prior meaning in the area of music, in fact. I know of only two radio operations before with that name. The name has been used in (and has been for 40 years or more) in Panamá. La Exitosa Panama | Panama City. That is a mostly reggaetón/pop station. In Peru, the "Exitosa" name has been used a bit over 10 years by an FM operation that features news, sports and commentary. Exitosa Noticias - Noticias del Perú y el Mundo | Radio | Tv en vivo | Podcast The Peruvian station is Radio Exitosa, and uses the term in reference to success and prosperity, not music.
In the case of the NY radio station, "Exitosa" is a play on that music term but really only means "Successful". A woman who has a great career or does something outstanding is "exitosa". (Remembering that Spanish is a gender specific language and a successful man would be "exitoso".) A radio station ("emisora" or "estación de radio") is feminine.
"Exitosa" has no prior meaning in the area of music, in fact. I know of only two radio operations before with that name. The name has been used in (and has been for 40 years or more) in Panamá. La Exitosa Panama | Panama City. That is a mostly reggaetón/pop station. In Peru, the "Exitosa" name has been used a bit over 10 years by an FM operation that features news, sports and commentary. Exitosa Noticias - Noticias del Perú y el Mundo | Radio | Tv en vivo | Podcast The Peruvian station is Radio Exitosa, and uses the term in reference to success and prosperity, not music.
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One of the Hispanic AMs in Connecticut, either WLAT or WPRX, used to use "mas exitos" in its imaging, Always thought they were referring to hit songs, not generic successes.
Of course that is what they were doing. Was the station targeting Mexicans or those from the Caribbean?
Caribbean, obviously. It's Connecticut. The only concentration of Mexicans I knew of in the Meriden/Waterbury/Middletown area in my 40 years there was in Wallingford, most of whom worked at American Cyanamid, a manufacturer of various stinky chemical products (the aroma on US 5 was unavoidable). A couple of stores downtown catered to their food, clothing and money transferring needs. There were hardly any Mexicans at all in Meriden.
They certainly seem to be trying to appeal to an older Hispanic audience. Are we in an era where stations are going after older demographics or flipping to religious stations simply because youth is no longer listening to radio? Hip hop has taken a massive dive in New York and we all know the listeners are there but not going to fm for example..
Cox is definitely putting some money into WOEX "Hits 96.5", there are billboards all over the place and advertisements on the sides of buses. To my ear, it is a good station. A gold-based AC with quite a few songs that don't get much airplay its competitors.
Interestingly, WOMX "Mix 105" (hot AC) is now running some of its liners in Spanish.
The big question is whether it will bill enough to grind out a small profit. Since advertisers seem to be turning away from all radio formats, there may not be a better alternative than this for the NYC market. Will the familiar music be enough to attract any English-only listeners? Only if the DJs stick to reading liners, perhaps. Otherwise, the patter in Spanish between songs will drive most of them away.
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Perhaps it won't be the first choice of people who don't speak Spanish, but maybe warrant a pre-set on the car radio when flipping around the dial?
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