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98.9 Click FM

I'm wondering if this is a test format, like Movin' here in the Seattle area? And if there will be more "Click" stations across the country?
 
I always hear that smooth jazz is for older folks, my brother and I are in our 20s and we both enjoy real smooth jazz along with the rest of our family. We will miss KWJZ. Like other posters have said here, smooth jazz will probably live on in smaller markets.
 
Now on to the subject of call letters. I'm sure the letters of KWJZ will go. I looked around the FCC website. The only possible calls would maybe be KLCK? Also, 98.9 is starting to remind me of 91x down in San Diego.
 
This is the craziest format flip ever. Yesterday when I first heard it I was super excited.
I listened for a total of 4 hours throughout the day. The first hour was incredible.
However they repeated the first hour for the rest of the day in effect. That's what CHR does.
I heard Mumford & Sons 5 times yesterday. Same with Florence, Neon Trees, etc. The worst and most telling
however is the high rotation of the Kings of Leon "Use Somebody." This is off their 2008 LP.
They use this song in their imagining for "modern music." KOL put out a new album on October 15th 2010.
Yet, they play recurrents from the 2008 album. This and the rest of the horrible programming will cause me
to go back to Jack. Seriously people, you picked a great new format, now find a PD who has a little depth.
There are bands like the Chili Peppers and Death Cab for Cutie you can add. Playing Broken Bells and Black Keys only is lame to those of us who truly love music. The irony of this is that it is going to overshadow Jubal's
debut on Monday. This station will actually take from Movin with the status quo.

I thought this was great. It is still good, needs some tweaking to be great. It just sounds like they have the
PD from Movin doing double duty and he or she doesn't know alternative nor AAA music. That is obvious!!!!!
 
RealityBites said:
This is the craziest format flip ever. Yesterday when I first heard it I was super excited.
I listened for a total of 4 hours throughout the day. The first hour was incredible.
However they repeated the first hour for the rest of the day in effect. That's what CHR does.

This is what a lot of new stations do when they first flip - they want to be sure people hear certain songs when they tune in for the first time - I'm sure it won't still be this way in a week or so
 
Wait a minute. Wasn't KWJZ a top 10 station only a year or so ago? Do you throw out the station's 3-point-something audience, especially if the only other soft music station, KRWM, is #1? Or do you make some improvements before tossing it out?

In Los Angeles, CBS saw the ratings for The Wave, Smooth Jazz KTWV, falling and the audience getting older. So they reduced the instrumentals to three an hour and filled the rest of the time with some Jazz and R&B-flavored vocals... things KOST (a station like KRWM) wouldn't play but still familiar and soft to the average listener. And most of the DJs got to keep their jobs as well.

And guess what? KTWV is a top 10 station again, and top 5 among the prized demo of women 25-54. Give a sales staff a top 5 station among women 25-54 and they should give you a very profitable station.

Instead Sandusky blew out all the existing KWJZ audience in search of a hybrid of Hot AC and Modern Rock listeners. It's an untested format. Who knows how it will work? What consultant sold the management on this format? Shouldn't they have kept KWJZ in some sort of soft music format if only to protect KRWM from a format competitor from another owner?


Gregg
[email protected]
 
Last night I recorded their web stream for eight hours and today listened to the click all day on my ipod at work. I live in phoenix and was really hoping our Movin station would have done something similiar to this. With that said, I am loving the music selection on click. For anyone in seattle, you should be very happy with this station especialy if you are like me and loved the modern ac boom about ten years ago.
 
Gregg said:
Wait a minute. Wasn't KWJZ a top 10 station only a year or so ago? Do you throw out the station's 3-point-something audience, especially if the only other soft music station, KRWM, is #1? Or do you make some improvements before tossing it out?

In Los Angeles, CBS saw the ratings for The Wave, Smooth Jazz KTWV, falling and the audience getting older. So they reduced the instrumentals to three an hour and filled the rest of the time with some Jazz and R&B-flavored vocals... things KOST (a station like KRWM) wouldn't play but still familiar and soft to the average listener. And most of the DJs got to keep their jobs as well.

And guess what? KTWV is a top 10 station again, and top 5 among the prized demo of women 25-54. Give a sales staff a top 5 station among women 25-54 and they should give you a very profitable station.

Instead Sandusky blew out all the existing KWJZ audience in search of a hybrid of Hot AC and Modern Rock listeners. It's an untested format. Who knows how it will work? What consultant sold the management on this format? Shouldn't they have kept KWJZ in some sort of soft music format if only to protect KRWM from a format competitor from another owner?


Gregg
[email protected]

Seattle ain't LA, Gregg. That kills your analogy on arrival.

KWJZ's been on a steady decline. Why not try somethin' different?

It was Seattle, after all that got the first Movin' station - and it was a Sandusky property. So I give them props for this move.
 
swhyde1980 said:
Now on to the subject of call letters. I'm sure the letters of KWJZ will go. I looked around the FCC website. The only possible calls would maybe be KLCK? Also, 98.9 is starting to remind me of 91x down in San Diego.

I assure you, call letters mean nothing. Imaging is done through a slogan or station nickname. For example Click 98.9.

RR
 
Yeah, have had no requests for the calls KLSY or KJET lately.
 
Bill Wolfenbarger said:
Yeah, have had no requests for the calls KLSY or KJET lately.
none lately ? so you have had requests? the price wasnt right? its like holding a few hundred shares of an old stagnant stock......you hope some day you can sell em with a little profit.
Randy Roadz said:
swhyde1980 said:
Now on to the subject of call letters. I'm sure the letters of KWJZ will go. I looked around the FCC website. The only possible calls would maybe be KLCK? Also, 98.9 is starting to remind me of 91x down in San Diego.

I assure you, call letters mean nothing. Imaging is done through a slogan or station nickname. For example Click 98.9.

RR
nothing? not nothing! call letters still have value, but the value has gone down ten fold. if KLCK is available, one would assume sandusky will go for it over keeping the KWJZ call letter ghost in the house, good investigative work shwyde.
 
Gregg said:
Wait a minute. Wasn't KWJZ a top 10 station only a year or so ago? Do you throw out the station's 3-point-something audience, especially if the only other soft music station, KRWM, is #1? Or do you make some improvements before tossing it out?
Here's more detail from Seattle Weekly's REVERB blog:
http://blogs.seattleweekly.com/reverb/2010/12/after_two_decades_of_smooth_ja.php
It gives more context to what happened to KWJZ after PPM. Apparently the panel just never took to the format post-diary. I seem to remember them having OK 6+ ratings, but really struggling to have share in any sort of sales demo (ie. women 25-54).

Another barrier is that AQH for all stations has dropped so much in PPM. You frequently have stations tied in AQH, but of course we only see share and cume numbers on the Radio-Info ratings post.
 
nothing? not nothing! call letters still have value, but the value has gone down ten fold. if KLCK is available, one would assume sandusky will go for it over keeping the KWJZ call letter ghost in the house, good investigative work shwyde.
[/quote]

Thank you! Yea, I did a search for any pending call letter change apps for 98.9. Nothing yet. Looks like KLIK is available too.
 
Many combos of call letters suggesting Click have been taken already:
KLKK-FM, Clear Lake, IA; KLIK AM, Jefferson City, MO, KLCK AM, The Dalles, OR; KLLK AM, Willits, CA; KLCK FM, Clarkston, WA and KCLI FM, Cordell, OK. This is not to suggest that call letters can't be had for a price. Also, the AM owners could allow their call letters to be used by an FM.
 
Is this it? Or are they still in that new phase before pulling out something better (newer currents and some more quality golds)?
 
^I'm sure they're still in "Phase One" - since it's such a drastic format flip, I think they still have to make sure certain songs are playing when people scan to their station for the first time
 
This station reeks. I'm sure those that like this mix love it, but I think the songs are far too repetitive, and sounds too similar to many other stations to really stand out. Of course, I am one that is still furious they dropped Smooth Jazz, and didn't at least put the Smooth Jazz on their HD2 slot.
 
atlantaboy said:
^I'm sure they're still in "Phase One" - since it's such a drastic format flip, I think they still have to make sure certain songs are playing when people scan to their station for the first time

The problem with this is that is shows no depth of knowledge (which rock fans like) and too much repeating (for those listening longer than an hour). I get it, Metric's "Gold Guns Girls" is what the sound is...however, couldn't they also add in Metric's "Help, I'm Alive" to break up the rotation and cut that songs spins? I love the pop-alt sound, but in my opinion, they can't be played at levels over 70x a week and succeed.

I'll give the station a break for a few weeks and listen in again soon.
 
^Yeah, I had to take a break from them too - they're actually spinning The High Road over 100x a week - I'm pretty sure they'll start broadening the playlist in the next month or so though, once people have "set their presets"
 
Do you guys know when this station is planning on getting DJs? Whenever I stream it, it's just music and automated voices announcing songs
 
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