I'm wondering if this is a test format, like Movin' here in the Seattle area? And if there will be more "Click" stations across the country?
RealityBites said:This is the craziest format flip ever. Yesterday when I first heard it I was super excited.
I listened for a total of 4 hours throughout the day. The first hour was incredible.
However they repeated the first hour for the rest of the day in effect. That's what CHR does.
Gregg said:Wait a minute. Wasn't KWJZ a top 10 station only a year or so ago? Do you throw out the station's 3-point-something audience, especially if the only other soft music station, KRWM, is #1? Or do you make some improvements before tossing it out?
In Los Angeles, CBS saw the ratings for The Wave, Smooth Jazz KTWV, falling and the audience getting older. So they reduced the instrumentals to three an hour and filled the rest of the time with some Jazz and R&B-flavored vocals... things KOST (a station like KRWM) wouldn't play but still familiar and soft to the average listener. And most of the DJs got to keep their jobs as well.
And guess what? KTWV is a top 10 station again, and top 5 among the prized demo of women 25-54. Give a sales staff a top 5 station among women 25-54 and they should give you a very profitable station.
Instead Sandusky blew out all the existing KWJZ audience in search of a hybrid of Hot AC and Modern Rock listeners. It's an untested format. Who knows how it will work? What consultant sold the management on this format? Shouldn't they have kept KWJZ in some sort of soft music format if only to protect KRWM from a format competitor from another owner?
Gregg
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swhyde1980 said:Now on to the subject of call letters. I'm sure the letters of KWJZ will go. I looked around the FCC website. The only possible calls would maybe be KLCK? Also, 98.9 is starting to remind me of 91x down in San Diego.
none lately ? so you have had requests? the price wasnt right? its like holding a few hundred shares of an old stagnant stock......you hope some day you can sell em with a little profit.Bill Wolfenbarger said:Yeah, have had no requests for the calls KLSY or KJET lately.
nothing? not nothing! call letters still have value, but the value has gone down ten fold. if KLCK is available, one would assume sandusky will go for it over keeping the KWJZ call letter ghost in the house, good investigative work shwyde.Randy Roadz said:swhyde1980 said:Now on to the subject of call letters. I'm sure the letters of KWJZ will go. I looked around the FCC website. The only possible calls would maybe be KLCK? Also, 98.9 is starting to remind me of 91x down in San Diego.
I assure you, call letters mean nothing. Imaging is done through a slogan or station nickname. For example Click 98.9.
RR
Here's more detail from Seattle Weekly's REVERB blog:Gregg said:Wait a minute. Wasn't KWJZ a top 10 station only a year or so ago? Do you throw out the station's 3-point-something audience, especially if the only other soft music station, KRWM, is #1? Or do you make some improvements before tossing it out?
atlantaboy said:^I'm sure they're still in "Phase One" - since it's such a drastic format flip, I think they still have to make sure certain songs are playing when people scan to their station for the first time