KJRB 790 Spokane switched from News/Talk to a Classic Rock format via a translator "94.1 The Bear" not long ago. Heavy on the Godsmack and Foo Fighters, less so on The Who and Led Zeppelin.
But really, do we need anymore copycat brands? As if average listeners are still chained to local terrestrial radio and haven't seen all the Bull/Bear/Wolf/Fox, etc. stations with similar logos in other places on their TuneIn or iHeart apps and wondered "WTF?"
On the infinite dial, it's better to be original. And nothing beats a good strong set of call letters.