J
jharmon
Guest
A lot of happy talk about the frequency and what could be...but what is going to happen is that Cumulus will own the frequency and all of the other Citadel properties in Memphis by the end of the year.
If you would look at the history of Cumulus and what they have done in markets such as Nashville, they have constantly changed formats on 97.1 because they cant find a format home. Secondly, PD's come and go about every 6 months and the station is mostly tracked from out of the market.
It's nice to dream about what might be, but Cumulus is looking to minimize expense and maximize the revenue stream. After all, they are taking on huge debt to buy Citadel.
If you would look at the history of Cumulus and what they have done in markets such as Nashville, they have constantly changed formats on 97.1 because they cant find a format home. Secondly, PD's come and go about every 6 months and the station is mostly tracked from out of the market.
It's nice to dream about what might be, but Cumulus is looking to minimize expense and maximize the revenue stream. After all, they are taking on huge debt to buy Citadel.