RoddyFreeman said:taylorengineer said:It's all Macon out here in Douglasville. Sporadic 99X reception on I-20 until you get to 6 Flags.
97.9 is mostly clear through that same area. 93.7 suffers from moderate co-channel interference but is basically listenable.
I still think the Dickeys pulled off the business deal of the century with these translators. For less than 1 million dollars they have 3 reasonably decent signals in market number 7! I think Cumulus has been doing the same thing in many other markets.
Someone at Cumulus was ahead of the curve on this one and brought the company a big payoff.
I have to agree with you on this one. Like him or not, Lew Dickey has pulled off some amazing things, including getting both Susquehanna and now Citadel.
GO even further back to Lew Sr. and his purchase of 104.7 and 680 for a mere 6 Million $$. Charlie Smithgall III and Kim King had just finished losing north of $20 million if I remember correctly on a failed 104.7 move in. (The new 1000 foot tower was destroyed by the construction contractor just as they were almost finished erecting the tower. Just days before the station was to premiere!) Lew Sr. moved in and was the only one shrewd enough to see the value. He turned the station Urban, hired Rick Caffey, and proceeded to make a boatload of money. He later sold 104.7 to Cox for 282 Million!! That's after many years of billing over $10M/yearly. On a station he bought for $6M. I would think this was the seed money for what is now Cumulus.
If you remember, in it's original incarnation, Cumulus almost folded. You have to admire a guy (Lew Jr.) who had ice water running through his veins and kept cool when most others crumbled.
Cumulus has done some amazing deals - you're right, Roddy! But I still think maximizing return on investment is not always in the public interest when it comes to the media and I'm not convinced that business acumen is the only measuring stick for success as a broadcaster......