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99.3 - Tyler - Going Hispanic

fairchild said:
Maybe they're not going Hispanic after all. Right now (Friday night/Saturday morning, about 1:15am) they're playing club music as "The new maximum hits Power 99.3 FM."

Been listening to 99.3 for 40 minutes, and I heard a song and a liner in Spanish. The rest is CHR hits (Black Eyed Peas, Taio Cruse, Justin Beiber). It sounds like they are copying KESS 107.9 "Radio H20" in Dallas, which is a "Spanglish" bilingual CHR format. Interesting!
 
billyg said:
Been listening to 99.3 for 40 minutes, and I heard a song and a liner in Spanish. The rest is CHR hits (Black Eyed Peas, Taio Cruse, Justin Beiber). It sounds like they are copying KESS 107.9 "Radio H20" in Dallas, which is a "Spanglish" bilingual CHR format. Interesting!

Actually, "Spanglish" is not a bad idea. It is a good way to pick up a second language, whether you are Hispanic or Anglo. It looks like we will all be speaking it sooner or later, so why not jump in now?
 
So according to their website, it looks like Dave Moreland has about 25 days to finish his Rosetta Stone program and gear up for "Dave's Breakfast Fiesta!" :D
 
Kevan said:
I see. Guess something else happened to them last year then. Or perhaps it was the same incident. They ever catch the robber? I know this is off-topic, sorry.

It's the same incident, I dont know if they ever caught the thieves or not. The studios are outside east of Lawton with the AM transmitter. With all the equipment that was stolen ($10,000 worth) good bet it was a former employee that knew what to take.
Just shows when you fire a guy, make sure that he hands in his station key, and change the locks and security alarm code.
 
Chuck said:
Actually, "Spanglish" is not a bad idea. It is a good way to pick up a second language, whether you are Hispanic or Anglo. It looks like we will all be speaking it sooner or later, so why not jump in now?

I recently read a story that there will be more Hispanics than any other race in California in a few years. It looks like Texas is headed the same way.

I'll just have to listen after the countdown to see if they'll have live and local jocks. To my ears Spanish CHR might be a too extreme format for East Texas. But it could easily be modified to a Mainstream CHR if it doesn't click with the Hispanic audience. Waller should be prepared to really promote The Breeze and Brisa. Power 99.3 could be a station that could easily take down both of his stations.

BTW Power 99.3's webstream is working now. Direct link at: http://stream1.securenetsystems.net/kajk?MSWMExt=.asf
 
Chuck said:
billyg said:
Been listening to 99.3 for 40 minutes, and I heard a song and a liner in Spanish. The rest is CHR hits (Black Eyed Peas, Taio Cruse, Justin Beiber). It sounds like they are copying KESS 107.9 "Radio H20" in Dallas, which is a "Spanglish" bilingual CHR format. Interesting!

Actually, "Spanglish" is not a bad idea. It is a good way to pick up a second language, whether you are Hispanic or Anglo. It looks like we will all be speaking it sooner or later, so why not jump in now?

Why can't I say the same about Russian, French, or Welsh? Why should I as a taxpayer have to learn another language? What about a Zydeco or Bluegrass format since it's East Texas we are talking about?

I strongly disagree with your last quote.
 
willdav713 said:
Why can't I say the same about Russian, French, or Welsh? Why should I as a taxpayer have to learn another language? What about a Zydeco or Bluegrass format since it's East Texas we are talking about?

Last I checked, there are not dozens of Russian, French, or Welsh immigrants coming into Texas everyday. Like it or not, Texas will be majority Hispanic sometime between 2020 and 2030. Right now, Texas is about 37% Hispanic, and Jeb Bush's son recently said in a national interview that he believes Texas will be majority Hispanic in as little as 6 years.

I don't think that anyone has mandated that you learn a second language. We are just discussing a radio station flipping to a Spanish language format.
 
willdav713 said:
Chuck said:
Actually, "Spanglish" is not a bad idea. It is a good way to pick up a second language, whether you are Hispanic or Anglo. It looks like we will all be speaking it sooner or later, so why not jump in now?

Why can't I say the same about Russian, French, or Welsh? Why should I as a taxpayer have to learn another language? What about a Zydeco or Bluegrass format since it's East Texas we are talking about?

I strongly disagree with your last quote.

And that's why I think going into a "Spanglish" format isn't going to work in East Texas.
 
Greg Branch said:
willdav713 said:
Why can't I say the same about Russian, French, or Welsh? Why should I as a taxpayer have to learn another language? What about a Zydeco or Bluegrass format since it's East Texas we are talking about?

Last I checked, there are not dozens of Russian, French, or Welsh immigrants coming into Texas everyday. Like it or not, Texas will be majority Hispanic sometime between 2020 and 2030. Right now, Texas is about 37% Hispanic, and Jeb Bush's son recently said in a national interview that he believes Texas will be majority Hispanic in as little as 6 years.

I don't think that anyone has mandated that you learn a second language. We are just discussing a radio station flipping to a Spanish language format.

But you do realize in San Antonio the market is over 50 percent Hispanic, and English is dominant in that city.

Of course they have quite a handful of Spanish language stations in that city, but not as many as Houston. I am surprised that Houston doesn't have an FM station broadcasting an Asian format of some sort.

It is from his quote that "we will all be speaking it sooner or later" is why I made such remark. I think of the Vietnamese, South Koreans, and Chinese that immigrated into this Country who are very hard workers, and business people who made strides in adopting the English language. Should those people have to go back an learn Spanish while English alone should suffice?

I am sure I will find people who will disagree with me, but it is the English language that makes us equal and gives us all a fair chance.

I understand that it is the radio business, and if said owner wants to take such a risk on their station, whom am I to interfere? I they succeed with the new format, that's great. But if they fail, I do not as a taxpayer want to bail them out like we did with the banks and Fannie and Freddie Mac.
 
willdav713 said:
But you do realize in San Antonio the market is over 50 percent Hispanic, and English is dominant in that city.

Of course they have quite a handful of Spanish language stations in that city, but not as many as Houston. I am surprised that Houston doesn't have an FM station broadcasting an Asian format of some sort.

It is from his quote that "we will all be speaking it sooner or later" is why I made such remark. I think of the Vietnamese, South Koreans, and Chinese that immigrated into this Country who are very hard workers, and business people who made strides in adopting the English language. Should those people have to go back an learn Spanish while English alone should suffice?

I am sure I will find people who will disagree with me, but it is the English language that makes us equal and gives us all a fair chance.

I understand that it is the radio business, and if said owner wants to take such a risk on their station, whom am I to interfere? I they succeed with the new format, that's great. But if they fail, I do not as a taxpayer want to bail them out like we did with the banks and Fannie and Freddie Mac.

The majority of Hispanics in cities like San Antonio and El Paso are multi-generational and are more likely to speak English. Their families have deep roots in Texas and traditional "anglo" formats like Active Rock and Classic Hits do well there. Cities like Dallas and especially Houstion have many more first and second generation immigrants who are more likely to speak Spanish or "Spanglish". That is why many different varieties of Spanish language formats thrive there.

Both Houston and DFW have Asian formats, including Chinese, Vietnamese, and Korean language, on AM. Houston, at one time, had a Vietnamese language station on a FM SCA subcarrier of I think KPFT. The station sold SCA receivers to the Vietnamese community. Not sure if that station is still in existence or has moved to an HD sub-channel. I would not surprise me to see an Asian FM on a Houston rimshot sometime in the near future.

But, back to ETX, I would think that the Hispanic communities here are much more like those in DFW and Houston, and are more likely to speak Spanish than English. Should they learn English? Absolutely. But, as they are speaking Spanish they are spending money and conducting business just like the rest of us, sometimes moreso, and the advertisers know that.

If 99.3 tries and fails as a Spanish CHR, they will simply flip to another format in 2 or 3 years. I don't think the taxpayers need to worry about footing a bill to bail out Reynolds.
 
Interesting comments so far. From my experience, it would seem non-English stations, more often than not, would target immigrants and maybe some first generation. There woulld be a bit of carry-over in successive generations in much the same way several ethnic groups enjoy specialty shows on some radio stations (the polka shows and such).

From working in a few areas where the Hispanic population was as high as 97% and being one who has worked with a Vietnamese programmer, I can tell you the American way is preferred. I knew people who would scold their kids for speaking their native tongue. The attitude was 'we're Americans'.

On the other hand, these same people spoke the language of their ethnic heritage, many times because their elders had a better command of that language. Speaking their language is, in some situations, a sign of respect and courtesy. It's not much different than holding the door for a person who is right behind you.

Culture is another aspect. It is hard to forget everything you know and all that you are. And nobody should be forced to do so. Many eagerly adopt American ways with pride but they retain the 'good' parts of their culture and traditions where the American way is rather lacking. A boss I worked for was 2nd generation and summed it up this way: He was proudly American but retained the best parts of his culture because these 'things' were not practiced here or seemed insignificant here. He felt blessed to be American. And his family wasn't from a third world country by any means.
 
This new format will either be a HUGE success or a dismal failure. Either way always nice to see someone doing something new!
 
600kogo said:
How is the new 99.3 sounding? is it still stunting with the 10,000 songs? Or are they running commercials yet?

From what I heard they are still running the marathon. It makes me wonder if they will be jockless.
 
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