Mark,
Brian Rowland was the one that originally built 99.9, around late '90, or 91, I think. It's
first format was short lived, and it went country. I remember picking it up all the way to St. George Island one Saturday.
Haven't listened lately, but Chris is the engineer "in the know" around these parts, so the explanation for building penetration makes sense.
Louis,
I'm totally rebuilding my station. It has grown to the point of filling up two bedrooms so it seemed like the time to do some upgrading. I also tried to pursue WHTR-LPFM on 96.9 which appears to have been abandoned, as neither I nor the FCC seem to be able to locate the licensee's board members.
We've purchased a building (an office trailer) and have had some country music donated to us.
I already had a big collection to start with, so it seemed logical to move in that direction, and then..
I discovered that country was the #1 preferred format by our internet audience (where most of the listeners are) and we have become "Big D Country," an Internet station with a local focus. If you can pick up a stream, try the Terra link in my signature below. Terra syndicates Big D Country, including the weekday local morning portion from 7 to 11 a.m. That is a pretty much ad-free stream, incidentally.
I do plan on returning the Part-15 AM signal to the air in the course of the rebuild. It will
be country, like the stream. I'm transitioning from having a hobby station to beginning to build a business of sorts around the station. I'm just too bored when I'm not doing it!