The Joy FM might sound more local, but I believe their jocks are simulcast on several RTN stations and emanate from different markets.
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99X Dropped from 99.7 HD-2 and 98.9 FM
- Thread starter RadioDoogie
- Start date
OG is a non-core asset for the company. Wouldn't be surprised if the jocks and mixers are paying or trading out for airtime and if that is the case then they'll continue to do so regardless of the signal.
Also competitively, helping Joy-FM improve its coverage in Atlanta, will bring down K-Love/Air-1 once Cumulus settles its ratings lawsuit with Nielsen that will potentially help boost 101.5 in demos.
Tracking and don’t disagree. But what it “sounds” like is the whole ballgame. There’s also a difference in how a southeastern regional network sounds vs. a national one. Joy also employs local sweepers that shoutout local communities, whereas K-Love/Air1 only mention the market once at the top of the hour.
The RTN stations are more “gushy” and soccer-mom targeted sounding than K-LOVE or Air 1 if that makes sense with positioners like “safe for the little ears”. They are also a bit more “preachy.” K-LOVE and Air 1 have a more straightforward, commercial sound (which I happen to prefer) of a radio station that just plays Christian music and talks about Jesus.
With Joy FM soon to be broadcast on 101.5 HD-2, I noticed today Cumulus removed the HD-2 and HD-3 feeds from 99.7. I assume this will be a rapid transition. 98.9 will have to repeat off of some HD feed on 99.7/100.5/101.5 or it cannot technically be on the air. I assume they will have to add an HD feed somewhere to rebroadcast onto 98.9. Also I assume we will now have OG 98.9.
Finally an intown based signal for the format in the ATL. Well I have abandoned the market for the SC Upstate and the sister His Radio network but happy that Atlanta inside 285 can get a reliable signal because 106.7 and 104.7 struggle at times.
So we are officially adding this as, yet another, death of 99X?
I doubt it. Supposedly 99X on100.5 is doing well in some money demos. Of course we will never really know enough to speculate with the Cumulus Nielson lawsuit.
Now the the debt holders officially will own the company, and most likely it will never be publicly held, the Cloud company has little need to to even pretend to do press releases.
On the topic of Christian radio - is there another major market where the Air 1 station out-rates K-Love consistently? While I do prefer the A1 music mix, I’m sure this has to do with the 104.7 frequency being the legacy “Christian signal” in Atlanta … and not sure if the average radio listener knows WAIA and WAKL are co-owned.
JoyFM has much more worship/praise music in its playlist (including specific blocks on Friday and Sunday where that’s all they play) than its contemporaries like K-Love, Way FM, Pillar Media, etc. Will be curious to see how it stacks against the EMF stations.
JoyFM has much more worship/praise music in its playlist (including specific blocks on Friday and Sunday where that’s all they play) than its contemporaries like K-Love, Way FM, Pillar Media, etc. Will be curious to see how it stacks against the EMF stations.
One of the JoyFM HD channels is Christian Hip-Hop. Could that be the future for the translators?
I wish but I doubt it. If they have a spare signal Joy Worship will get it like 100.1 Morrow.
Did Cumulus announce that OG was moving to 98.9 because RTN is not buying 98.9fm. I find it odd that WKHX HD2 will feed Joy to 97.9 instead of WWWQ which was feeding both 97.9 and 98.9fm .
Did Cumulus announce that OG was moving to 98.9 because RTN is not buying 98.9fm. I find it odd that WKHX HD2 will feed Joy to 97.9 instead of WWWQ which was feeding both 97.9 and 98.9fm .
Dumb Question: Back to 99X no longer being transmitted over 99.7 HD 2 (or 3) and OG being simulcasted on both sub-channels - Can a FM signal (non translator) not be simulcast on an HD substation? Is that why 99X was removed? I still am not following why it was removed unless it has to do with hd sub stations only being allowed to transmit translator signals vs regular FM signals. Sorry - I'm a bit ignorant in this department.
When the Fish was on 104.7 Atlanta CCM folks heard a station without "beg a thons". Commercials yes but they paid for the music. You weren't shamed into donating. "We are looking for 20 people to pledge $30 a month for a CHANCE (lottery?) for a $500.00 Visa to KEEP KLove broadcasting. The Fish did occasionally raise funds for LOCAL causes, but it was local.
Also the Fish IMHO played better CCM, had a better local stuff like traffic, and better on air talent starting with Kevin and Taylor. This is one case where local was better than national programming.
It's heritage. Air 1 had a tremendous head start in Atlanta.
Fax, like the national radio affiliates dose not have like traffic and weather report just like locals
Having local weather and news (as Joy does in the mornings) will be a differentiator for the new 97.9.
I'd be curious for those that have seen the PPM breakdowns what some of the longest recorded exposure times have been (and when it triggers the outlier rule). Would someone with a meter that's exposed to a station five days a week for 8 or 9 hours be listening enough to be an outlier and have their exposure cut back before the data is released?
It should be during my cubicle work days I was able to listen to the radio while I worked. Of course that was pre COVID.
The owner of the frequency and HD transmitter can put whatever they want on the additional sub channels. Legally, the 97.9 translator was required to carry the the 99.7 HD3 programming. The 98.9 translator was required to carry the 99.7 HD2 programming. HD subchannels don't have to feed translators but that's what a lot of them are now used for. At first we didn't know they were selling 97.9 but now we do. NOW... it's clear that they're changing around the "legal" feeds for the translators. What I don't understand is why. All they had to do was change the parent station for 97.9 to 101.5 HD2 (eventually Joy-FM) and 98.9 to 99.7 HD3 (OG). There was really no reason to remove 99X from 99.7 HD2. It doesn't have to feed ANY translator. It's simple paperwork that needs to be filed. That's it.
Wait another Urban format in ATL? You don't say....smh