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A Change Coming to KGO

They're not gonna put it on KFI or KLAC, and I don't think they're interested in abandoning KEIB, so those are the options.
And KLAC is now a shared owner partnership with the team, so that is out.

KEIB is critical to clear their syndication programs from Premier. So that is out.
 
So you've already bailed on contemporary music.
I was never there to begin with. I’m clearly in the minority, but I always hated contemporary hit music. The only bad thing about that is that the music I like to listen to on the radio won’t be there forever. If “classic hits” is around in 15 years, it will probably sound like what people my age liked in high school.
 
I was never there to begin with. I’m clearly in the minority, but I always hated contemporary hit music. The only bad thing about that is that the music I like to listen to on the radio won’t be there forever. If “classic hits” is around in 15 years, it will probably sound like what people my age liked in high school.
Absolutely. It's a moving target in terms of demographics.
 
What is the maximum number of actual listeners a station that gets a "N/A" or a phony "participation trophy" 0.1 in the 6+ numbers can have? I've never quite understood how programming provider are so happy when they can "clear" a show in a major market when, for all they know, the actual audience for the show might be one man and his dog. Or how the advertisers think placing their messages on such ghost stations is a good use of their money.
A subscribed station that gets just on quarter hour from a metered listener gets a 0.1. Otherwise, an "earned" 0.1 means that the station got 1/10th of a percent of listening in the market. That could be lots of quarter hours from one or two people or a few each from several dozen.
 
A subscribed station that gets just on quarter hour from a metered listener gets a 0.1. Otherwise, an "earned" 0.1 means that the station got 1/10th of a percent of listening in the market. That could be lots of quarter hours from one or two people or a few each from several dozen.
But in terms of actual listeners, enough of those stations must reach thousands of ears in order to be worth what the advertisers are paying to get their ads on them, right? But no one will ever know for sure what that 0.1 really represents in that regard. The advertisers assume that their message is being heard by more than the one person in the Nielsen panel who tuned in for a quarter hour, right?
 

Was out visiting some other Walmarts looking for a specific battery (found at Target), I tried band scan on my car AM radio, found out that 1660 AM is sports betting radio (has been for over a year).

Various formats have been tried on 1660 AM (including classical music), I haven't checked the ratings, but with so many formats in the last ~21 years, it could be useful to see what formats got what ratings.


Kirk Bayne
 

Was out visiting some other Walmarts looking for a specific battery (found at Target), I tried band scan on my car AM radio, found out that 1660 AM is sports betting radio (has been for over a year).

Various formats have been tried on 1660 AM (including classical music), I haven't checked the ratings, but with so many formats in the last ~21 years, it could be useful to see what formats got what ratings.


Kirk Bayne
WJZ, KIKK, WJFK ... calls with significant history in their markets, but we should all know by now that a radio station's history and legacy are only as good as their last couple of years' ratings.
 
Inside Radio coverage of the KGO change. Mark Thompson wanted to say "goodbye" to his audience:


This is typical boomer thinking. Mark Thompson shouldn't be saying "goodbye" to his audience. He should be looking for a way to re-engage with them on his own platform, where he can say & do what he wants without restrictions. That doesn't mean another radio station.
He has a podcast called "The Edge", and does fill in for Tim Conway Jr. on KFI. I believe it's more about saying goodbye to the KGO audience, and the station itself. Very, very few will be back on Monday, except anyone who hasn't listened since Wednesday, and then will be wondering, "What happened.!"
 
Any value was sucked out when they sold the tower land a few years ago. There are no buyers for KABC, or it would have been sold with KLOS.
I mean, Cumulus could surrender the license if there was no value left.

Obviously they haven’t because some people still want to pay X amount of money per hour for airtime on weekends, which should more than pay the bills.
 
WJZ, KIKK, WJFK ... calls with significant history in their markets, but we should all know by now that a radio station's history and legacy are only as good as their last couple of years' ratings.
Baltimore is getting closer to have BetMGM and Caesars Sportsbook websites and apps in the Maryland state. They have MGM National Harbor and Horseshoe Casino near both M&T Stadium and Camden Yards. Who knows they might make local betting shows for WJZAM.
 
I mean, Cumulus could surrender the license if there was no value left.

Obviously they haven’t because some people still want to pay X amount of money per hour for airtime on weekends, which should more than pay the bills.
You may be overestimating what infomercials and PPI (pay per inquiry) advertising pays.

I have a bit of experience with that from programming an independent TV station about 15 years ago. The way the game works is they come in at a rate that looks pretty good from the station side. In a few weeks, very close to airtime, they say they really can't continue paying that rate and you really can't justify it and they negotiate a lower rate. You, not wanting 30 minutes of dead air, and wanting to create goodwill, agree.

And from then on, well, it's like dealing with blackmailers. They'll grind and grind until you're pretty much accepting rock bottom. KABC could be in the four figures for an entire weekend of paid programming. It could be better than that, but not by much. Again, the real value is in the clearances. God only knows the difference between being able to show L.A. on the clearance list and not, but it's worth it to Cumulus.
 
You may be overestimating what infomercials and PPI (pay per inquiry) advertising pays.

I have a bit of experience with that from programming an independent TV station about 15 years ago. The way the game works is they come in at a rate that looks pretty good from the station side. In a few weeks, very close to airtime, they say they really can't continue paying that rate and you really can't justify it and they negotiate a lower rate. You, not wanting 30 minutes of dead air, and wanting to create goodwill, agree.

And from then on, well, it's like dealing with blackmailers. They'll grind and grind until you're pretty much accepting rock bottom. KABC could be in the four figures for an entire weekend of paid programming. It could be better than that, but not by much.
They still have USC sports coverage, I dont understand they didnt moved to KLAC, KLAA, or KSPN?
 
Okay. That's a direct answer. Thanks. I'm not sure if either of us were running for office, though, that we'd think that I haven't illustrated a problem.
I think that a candidate's opinion on this would depend on whether they were a longshot challenger (say, Larry Elder in the special gubernatorial election last year) or an incumbent who is expected, by their party apparatus, to do fundraising on a near-daily basis.

In fact, your answer raises another question. If we're restricting the contributions to campaigns to purely within the area the candidate would serve if elected, wouldn't a candidate need to quit their day job to go knocking on doors to raise those funds? Especially without a staff of political consultants handling financing?
My ideal is a much lower-cost system of elections. This means an election season that is both much shorter and less dependent on paid media.

For example, there is no reason that we could not have a candidate registration deadline in August, primaries in mid-September, and an election in November. States conducting primaries 4-8 months before the actual election serves only to enrich the political consultant class for services they render over the summer.

While I've never lived in California, I like their idea of the elections office mailing a booklet of candidate information, at taxpayer expense, to all registered voters. Basically if you are a qualified candidate on the ballot, you get a few column-inches to explain your campaign, in the hopes that it would be more substantive than the 30 second ads we get on radio & TV -- and easier for voters than individually looking up each candidate and ballot measure.
 
USC signed a five-year deal with KABC in May of 2019. They had been on KSPN from 2006 until 2018. No idea what was behind the move.
it's kinda cheap consider they can handle up to 3 sports stations in the No.2 media market with 10 professional sports teams plus 2 Pac-12 teams moving to Big 10. An NHL team can go to a news/talk station than streaming exclusively to reduce conflict and wider reach, same as New York but FMs can give u clear sound.
 
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