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A Change Coming to KGO

Aside from the various legal issues which may or may not provide formidable obstacles, I question the ethical and moral integrity of a station that, in some form or another, promotes what is essentially gambling with no interruption 24/7.

Thankfully, this is still a somewhat free society, and I can choose not to listen to it, but simply knowing that such stations exist nevertheless causes me some concern, because you can bet (no pun intended) that there will be innumerable gambling addicts that will tune in and be ruined.

Yes, agreed. Anyone who thinks KGO was a conservative talk station did not actually listen to KGO.
Me too. KGO, especially before the 2011 purge, was pretty much dead center, with little bits of left and right mixed in to keep things interesting.

One of my favorite hosts for years was Bernie Ward (anyone remember him?). He always had interesting programs, was often very reasonable and presented topics and answered callers thoughtfully. Sadly, he had is career ruined spectacularly by getting caught with child pornography (it was a huge scandal that all the SF news channels talked about for weeks). Politically I would say that he was pretty far to the left relative to Gene Burns (who I always thought was sensible, but unfortunately sometimes a bit arrogant and off putting with his opinions) and John Rothman (he's pretty center-right, but I think he actually moved somewhat leftward in recent years, particularly after 2016), but he was still relatively moderate, especially by the standards of present-day progressive Democrats, who are so far to the left they practically fall off the spectrum altogether (Progressives might as well be their own separate and distinct party at this point, because they often seem to differ pretty widely from almost every other Democrat).

KGO, even in it's latest incarnation, was probably the best moderate/centrist talk format around in this part of California. Anything else that's talk is pretty much either business (Bloomberg on KNEW 960, KDOW 1220), far right conservative (KSFO 560 and others) or religious/Christian (KEAR 610 and many others; this is by far the most common format on AM it seems). Everything not-talk, save for one or two exceptions, is basically noise in various languages (usually Spanish, but occasionally also English and Chinese). There are two out of market oldies stations – KYNO 940 out of Fresno and KVIN 920 from Stockton and Modesto – which are pretty good, but they're somewhat hard to receive.

c
 
Alcoholics, tobacco smokers, overeaters, anorexics, shop-a-holics ... all potentially ruining their lives through use of 100 percent legal products. Maybe advertising of nearly everything ought to be banned.

Most kids grow up to be adults who understand what "all that" means without pre-emptive strikes from dear old dad or the government.
Tell that to all the politicians who are getting principals fired and winning elections over removing transgender books from school libraries in my state.
 
Aside from the various legal issues which may or may not provide formidable obstacles, I question the ethical and moral integrity of a station that, in some form or another, promotes what is essentially gambling with no interruption 24/7.

Thankfully, this is still a somewhat free society, and I can choose not to listen to it, but simply knowing that such stations exist nevertheless causes me some concern, because you can bet (no pun intended) that there will be innumerable gambling addicts that will tune in and be ruined.


Me too. KGO, especially before the 2011 purge, was pretty much dead center, with little bits of left and right mixed in to keep things interesting.

One of my favorite hosts for years was Bernie Ward (anyone remember him?). He always had interesting programs, was often very reasonable and presented topics and answered callers thoughtfully. Sadly, he had is career ruined spectacularly by getting caught with child pornography (it was a huge scandal that all the SF news channels talked about for weeks). Politically I would say that he was pretty far to the left relative to Gene Burns (who I always thought was sensible, but unfortunately sometimes a bit arrogant and off putting with his opinions) and John Rothman (he's pretty center-right, but I think he actually moved somewhat leftward in recent years, particularly after 2016), but he was still relatively moderate, especially by the standards of present-day progressive Democrats, who are so far to the left they practically fall off the spectrum altogether (Progressives might as well be their own separate and distinct party at this point, because they often seem to differ pretty widely from almost every other Democrat).

KGO, even in it's latest incarnation, was probably the best moderate/centrist talk format around in this part of California. Anything else that's talk is pretty much either business (Bloomberg on KNEW 960, KDOW 1220), far right conservative (KSFO 560 and others) or religious/Christian (KEAR 610 and many others; this is by far the most common format on AM it seems). Everything not-talk, save for one or two exceptions, is basically noise in various languages (usually Spanish, but occasionally also English and Chinese). There are two out of market oldies stations – KYNO 940 out of Fresno and KVIN 920 from Stockton and Modesto – which are pretty good, but they're somewhat hard to receive.

c
Following up on my previous anecdote, I think about people like the guy I once knew who might run across a station like this, only to discover that it triggers their gambling addiction all over again. Kind of an irresponsible format to run if you ask me, but cumulus is free to make any programming decision they want (of course).
 
Come to think of it, cigarette advertising has been banned from radio, broadcast television and the sides of race cars for years now, fewer people smoke cigarettes today, and nobody is really campaigning to bring it back.
 
Following up on my previous anecdote, I think about people like the guy I once knew who might run across a station like this, only to discover that it triggers their gambling addiction all over again. Kind of an irresponsible format to run if you ask me, but cumulus is free to make any programming decision they want (of course).
Until its license renewal time and anti-gambling groups, churches and politicians decide to challenge their license.

It could happen. In the current political climate, stranger things have happened.
 
What is the maximum number of actual listeners a station that gets a "N/A" or a phony "participation trophy" 0.1 in the 6+ numbers can have? I've never quite understood how programming provider are so happy when they can "clear" a show in a major market when, for all they know, the actual audience for the show might be one man and his dog. Or how the advertisers think placing their messages on such ghost stations is a good use of their money.

It's about being "On" in the market. The station could have 0.0 but when they go to advertisers, the syndicated show can charge more for being "On" in a specific market. More about potential reach in that case. Westwood One, Premiere and Fox Sports Radio all have junk signals clearing their programming
 
I would prefer them move conservative talk KSFO to 810, and put the sports betting on the weaker 560.

KGO has a MUCH better (cleaner) signal, and reaches further. I'm not really a fan of "the answer" on 860, plus they are having some really bad technical issues with there audio modulation / transmitter. I love listening to the old radio programs/shows from the 1940s late at night, but with digital burps always interrupting the audio, is not fun to listen to. They really need to get a technician to see whats going on, as this has been going on for over a year now.
When you have an established audience on 560 (going on 30 years), have no likelihood of improving KSFO's revenues by moving its programming to 810 (and may in fact hurt it via confusion from the move), and have a vested interest in the new format succeeding, it makes perfect sense to leave what you have alone and give the new format the strongest signal.
 
Many people hire prostitutes and get away with their wives never finding out too. It’s even legal in some counties in Nevada. Want to legalize prostitution in California?

How about a radio station covering the cathouse scene 24-7 with interviews from the best girls.

How about having to explain all that to your kids.
If there were a format there, Old Grey, it would already be on the air---in Nevada.

As for explaining it to your kids, as we've discussed here, the odds of someone under 18 having a radio (especially an AM radio), much less tuning around and landing on that station, are pretty remote. And if we're talking about what Dad's listening to in the car while the kids are in it...it's the responsibility of the parent to change the station or have the conversation about birds, bees, sociology and their family's morality.

So, now, I'll end with a joke. For decades, one of the best wits on Reno radio and TV belonged to Dave Finley at KCBN, KOLO, KRNO and KRNV. He hired me at KOLO and I was blessed to work with him for several years.

After I moved on to the ABC television station in Las Vegas, I was sent back to Northern Nevada to cover the legislature, so I started every morning listening to Dave on KRNO. And one morning, there was this line:

"We have this note from the chamber of commerce. If you're driving east of Sparks on Interstate 80 and you see a sign that says "Ethyl. Full Service. Cash Only." it may or may not be a gas station."
 
If there were a format there, Old Grey, it would already be on the air---in Nevada.

As for explaining it to your kids, as we've discussed here, the odds of someone under 18 having a radio (especially an AM radio), much less tuning around and landing on that station, are pretty remote. And if we're talking about what Dad's listening to in the car while the kids are in it...it's the responsibility of the parent to change the station or have the conversation about birds, bees, sociology and their family's morality.

So, now, I'll end with a joke. For decades, one of the best wits on Reno radio and TV belonged to Dave Finley at KCBN, KOLO, KRNO and KRNV. He hired me at KOLO and I was blessed to work with him for several years.

After I moved on to the ABC television station in Las Vegas, I was sent back to Northern Nevada to cover the legislature, so I started every morning listening to Dave on KRNO. And one morning, there was this line:

"We have this note from the chamber of commerce. If you're driving east of Sparks on Interstate 80 and you see a sign that says "Ethyl. Full Service. Cash Only." it may or may not be a gas station."
I would have to admit that Cat House Radio 810 would be a lot more entertaining than the bookie radio format they just started this morning. The sports betting thing is kind of dry.
 
I would have to admit that Cat House Radio 810 would be a lot more entertaining than the bookie radio format they just started this morning. The sports betting thing is kind of dry.

It can be. It depends on how it's done. You should go to a sports bar and listen to people in their 20s talk about it. We're not talking about Jimmy The Greek. He was the original sports betting expert back in the day. He had a narrow, more statistical view of things. Today's sports betting is simply about having a personal stake in the game. It doesn't have to be a lot of money. But it's about the competition, and feeling a sense of ownership in something you can't actually own. The betting part is the way to talk about the competition by personalizing it, and being a part of that competition. Then when they win, you win.
 
If there were a format there, Old Grey, it would already be on the air---in Nevada.

As for explaining it to your kids, as we've discussed here, the odds of someone under 18 having a radio (especially an AM radio), much less tuning around and landing on that station, are pretty remote. And if we're talking about what Dad's listening to in the car while the kids are in it...it's the responsibility of the parent to change the station or have the conversation about birds, bees, sociology and their family's morality.

So, now, I'll end with a joke. For decades, one of the best wits on Reno radio and TV belonged to Dave Finley at KCBN, KOLO, KRNO and KRNV. He hired me at KOLO and I was blessed to work with him for several years.

After I moved on to the ABC television station in Las Vegas, I was sent back to Northern Nevada to cover the legislature, so I started every morning listening to Dave on KRNO. And one morning, there was this line:

"We have this note from the chamber of commerce. If you're driving east of Sparks on Interstate 80 and you see a sign that says "Ethyl. Full Service. Cash Only." it may or may not be a gas station."
I don't know the situation in California, but in states where sports betting is legal, you don't need an all-betting station to have to explain gambling to your kids. The ads to download the app are literally everywhere. Radio. TV. Online. Billboards. It's easy for a kid to download an app.
 
I don't know the situation in California, but in states where sports betting is legal, you don't need an all-betting station to have to explain gambling to your kids. The ads to download the app are literally everywhere. Radio. TV. Online. Billboards. It's easy for a kid to download an app.
Exactly. And far more likely than accessing a radio and tuning in an AM station.

And while sports betting is not legal in California as of this moment, casinos have advertised on California airwaves for my entire life. There's a 1956 aircheck of Johnny Grant on KMPC with Frank Sinatra doing a commercial for the Sands hotel/casino in Las Vegas. That's just an illustration of how far back I can say with certainty it goes. Spots for Vegas casinos were a daily occurrence.

Harrah's Reno/Tahoe, the Sahara Reno/Tahoe, John Ascuaga's Nugget in Sparks and Caesar's Tahoe were frequent advertisers on San Francisco radio in the 60s, 70s and 80s.

In 1982, KFRC, which had a significant under-21 audience, broadcast live for an entire weekend from Caesar's Tahoe:

287697653_3316196568604430_6866441165551309627_n.jpeg

Since 1988, casino gambling has been legal in California, in casinos that are on Native American land.

Those casinos have expanded to the point that, apart from sports books and hosting major events like prize fights, they compete directly with the Nevada casinos (Thunder Valley, in the Sacramento area, is opening its new ampitheater with the Eagles, Bruno Mars and Santana)---and all of those California casinos advertise heavily on TV and radio throughout the state.

So, anyone triggered by the thought of gambling in general has a rough time already. What KGO's move does is just introduce a very specific type of betting that, at the present time, isn't legal in California, but can be reached across the state line in an hour by plane or three hours by car.
 
Aside from the various legal issues which may or may not provide formidable obstacles, I question the ethical and moral integrity of a station that, in some form or another, promotes what is essentially gambling with no interruption 24/7.

Thankfully, this is still a somewhat free society, and I can choose not to listen to it, but simply knowing that such stations exist nevertheless causes me some concern, because you can bet (no pun intended) that there will be innumerable gambling addicts that will tune in and be ruined.
OTOH - It is a great way for people such as me who don't gamble to avoid 'paying the gambling tax'.
 
I don’t think that children running across this radio station will be a problem. While it is certainly true that it’s not as likely to find young people on the AM dial, it’s also true that they would run screaming from boredom the second they landed on 810.
 
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