They also made Seattle nighttime ratings. A lot of casual radio listeners during the 60s and 70s were aware of KGO, and listened.
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A Change Coming to KGO
- Thread starter atthestars
- Start date
I hear talk on other, standard sports talk shows about betting and odds of teams winning, what Vegas is betting on a team to win, how much a host won or lost. It's not discussed all of the time, but they talk about it a lot more than they did 5 years ago.
And with roughly half of KGO's programming being CBS Sports Radio and WW1 NFL football games, they're really not all that different from other sports stations, they just have several blocks of sports-betting talk included.
They absolutely do not care.
Ratings exist for one reason---as a tool to help sell spot advertising. That's it. If your business model is such that spot advertising is not where you make most of your money, ratings are meaningless. Don't be surprised if KGO doesn't renew its subscription to Nielsen Audio when it expires.
I recall reading (maybe from David) that if a cluster owner subscribes to the ratings "book" for any of their stations, they're subscribing for all stations in that cluster. It's only logical that if you're already getting the book each month and selling based off it, there's no way to segregate one station that you're paying for from another that you're not, especially when the sales team is selling the cluster, not just individual stations.
(By the way, greetings, fellow Earthlings.)
I don't know. It's the cluster that subscribes, but I'm sure Nielsen bases its price on a per station basis, otherwise three-station clusters would pay the same as eight-station clusters in the same city. So, if a cluster decided not to pay for one of its stations, wouldn't it then be as simple as a ban on selling numbers for that station---which, in this case, they probably couldn't anyway?
I don't know anything about Nielsen pricing either, but it seems logical that their pricing would factor in such parameters as (a) number of stations in a market, (b) number of stations in a particular cluster, (c) size of the ad pie, and (d) the totality of a corporation's subscribing business (i.e., volume discounts to big subscribers). But I doubt they're going to allow any subscriber to cherry-pick which stations in their portfolio they're not going to pay for, regardless of what they represent to Nielsen. Ratings data is fungible and actionable, regardless of what they "promise."
When you say, "...which, in this case, they probably couldn't anyway", I presume that's specific to KGO and their sports betting format? My response (with the proviso that I've listened only for short bursts since their switchover) is that they run CBS Sports Radio for some number of hours a day, and those feeds have breaks for local avails, so somebody is (or will eventually be) trying their best to sell time to fill those avails, just like with any other network. Is it Cumulus's intention for all that inventory to just go as bonus spots for KNBR advertisers, or just take whatever filler comes over the satellite? Or will the time eventually (after some initial settling-in period) be priced based on who's listening? If the latter, where's the data going to come from? That, to me, is why Nielsen can't treat KGO, or any other individual station within a larger cluster, as a freebie.
I hear you. This is where we need David or BigA, who have current understanding of how Nielsen does its station deals.
And yes, I meant specific to KGO and their sports betting format. And while they do have spot avails, they're not gonna do that business on the basis of a 0.3 in Nielsen.
Group deals are done for the entire company, not market by market.
Some companies subscribe in some markets and not others. EMF buys a "sample of markets" to see how they are doing so they can project fund raising. But in their case, they get a few stations that represent different areas of the country and different market sizes, not the whole set of markets they serve.
Televisa does not buy some of its rated markets, as they don't see a good return on investment in some places where ratings based selling is not deemed important.
This is the sort of discussion they will have to lower the corporate ratings cost at renewal time: "Hey, we've got all these sports betting stations that don't sell by ratings so we want to see a little price reduction overall..."
Looks like Dave Ramsey isn't a fan.
https://moneywise.com/managing-mone...in-fees-why-young-people-are-the-perfect-prey
https://moneywise.com/managing-mone...in-fees-why-young-people-are-the-perfect-prey
As a kid in the 70s, I often listened to KGO when growing up in SoCal. I really listened to it from Orange County during the '89 quake. Most people I knew were aware of KGO and listened some of the time.
For quite a few years, 660 is going to be of value to The Fan. It's immense signal reaches parts of the New York City Metro Survey Area that no NYC FM fully covers, and the limited cost of transmitter power and maintenance is a very small price to pay to enhance the metro area coverage of the combo.
They also had a 5Kw AM "repeater" on 790 (?) in Eureka, CA for several years. I'm not sure what the arrangement was, it wasn't owned by ABC but it carried KGO programming fulltime.
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Decades ago there was an FM station authorized to re-broadcast KGO up in that same general area...don't remember what it was though...
If WFAN-AM was situated on its own parcel of land, using its own unshared tower array, then maybe the value of the land would be worth more than the enterprise value of it as the AM side of a simulcast. But WFAN is a Class I-A, single-tower non-directional, and it is diplexed on its tower with co-owned WCBS-AM, also a I-A, and so far that remains a stand-alone AM signal. So the transmitters and towers (primary and aux) aren't going anywhere anytime soon, and High Island itself is a small, privately owned spit of land off City Island, east of The Bronx in the Long Island Sound. (Previously, High Island was owned directly by CBS, but at this point it might be Audacy, or leased by Audacy from CBS as part of the acquisition/spinoff deal.) So even if anyone was interested in buying it for development, it's not too likely it has much potential to be anything more than another Gardiner's Island, an sma;; private enclave for a very rich person or family.
Perry Michael Simon at AllAccess hit on a similar analogy almost six months later in today's column:
AM Devitalization by Perry Michael Simon
"if there's a use case for the rest of the AM band -- low power, Part-15-style community radio, or uses for underserved communities -- let's use it for that."
I like that thought. Only make it say- 25 watts at night and up to 100 daytime maybe.
Repurpose those old LPB carrier current systems
Or maybe an upgraded version of the Procaster: Procaster AM transmitter | Toronto, Canada | Chezradio Inc.
I like that thought. Only make it say- 25 watts at night and up to 100 daytime maybe.
Repurpose those old LPB carrier current systems
Or maybe an upgraded version of the Procaster: Procaster AM transmitter | Toronto, Canada | Chezradio Inc.
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