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A month without any posts.

> Is this format finally dead?
>
> - Doc
>

Not completely, but the typical upscale fan and listener of AAA music was the first to abandon radio for alternate technologies. Compare music sales on Amazon.com or iTunes' top 100 list with Walmart's top 100 list and you'll get the idea.<P ID="edit"><FONT class="small">Edited by radio-outsider on 09/16/05 01:58 AM.</FONT></P>
 
Top 5 25-54 in Chicago, San Francisco, Denver (number 1 25-54,) Seattle, Minneapolis, Portland...that's about $100 million in billing right there...where it works it works big. I wouldn't call it dead, and I'm not sure how lack of postings in this forum have anything to do with anything.
 
It doesn't really correllate - I was just being bombastic :)

AAA better bloody well be #1 in Boulder - that's where it all started! (BTW, did you know that Dennis Constantine is now out of radio? Hung up his consultancy and headed off to other pastures.) And those other cities make sense too.

But when AAA was catching fire in 1995 or so, we thought it was going to be the biggest thing since sliced bread. For many of us, though, it turned out to be our last job in radio.

So, is the format a failure on the large scale because it fails to draw numbers, or because radio sales reptiles are too lazy to sell qualitatives, where AAA shines?

- Doc

> Top 5 25-54 in Chicago, San Francisco, Denver (number 1
> 25-54,) Seattle, Minneapolis, Portland...that's about $100
> million in billing right there...where it works it works
> big. I wouldn't call it dead, and I'm not sure how lack of
> postings in this forum have anything to do with anything.
>
 
> Top 5 25-54 in Chicago, San Francisco, Denver (number 1
> 25-54,) Seattle, Minneapolis, Portland...that's about $100
> million in billing right there...where it works it works
> big. I wouldn't call it dead, and I'm not sure how lack of
> postings in this forum have anything to do with anything.
>

Sure, it works in big liberal urban markets, but it is not a mainstream format. In Raleigh, NC, a medium size market, CC flipped oldies to AAA and the numbers are dismal. AAA is not red state friendly.

I still contend AAA's potential core audience is more likely listening to NPR in the car, and their Ipod at home.
 
Really! What an interesting viewpoint. I am a pretty staunch conservative myself, and programmed the first AAA in California, which did well ratings-wise given a limited signal and had amazing qualitatives. Much of the airstaff was pretty conservative too.

However, I see your point. I don't think I've ever heard that correllation before, but I suppose there's something to it.

That doesn't explain how KSCA failed in Los Angeles, though.

- Doc

> I still contend AAA's potential core audience is more likely
> listening to NPR in the car, and their Ipod at home.
>
 
> Really! What an interesting viewpoint. I am a pretty staunch
> conservative myself, and programmed the first AAA in
> California, which did well ratings-wise given a limited
> signal and had amazing qualitatives. Much of the airstaff
> was pretty conservative too.
>
> However, I see your point. I don't think I've ever heard
> that correllation before, but I suppose there's something to
> it.
>
> That doesn't explain how KSCA failed in Los Angeles, though.
>
>
> - Doc
>
> > I still contend AAA's potential core audience is more
> likely
> > listening to NPR in the car, and their Ipod at home.
> >
>


What station was that, that you programed in California?
 
> > Is this format finally dead?
> >
> > - Doc
> >
>
> Not completely, but the typical upscale fan and listener of
> AAA music was the first to abandon radio for alternate
> technologies. Compare music sales on Amazon.com or iTunes'
> top 100 list with Walmart's top 100 list and you'll get the
> idea.

I don't think this format is dead, but rather getting an upswing with interesting public station versions:

89.3 KCMP - Minneapolis/St. Paul, MN
90.3 KEXP - Seattle, WA
89.9 KCRW - Santa Monica, CA
88.5 WXPN - Philadelphia, PA
91.3 WYEP - Pittsburgh, PA
 
> I don't think this format is dead, but rather getting an
> upswing with interesting public station versions:
>
> 89.3 KCMP - Minneapolis/St. Paul, MN
> 90.3 KEXP - Seattle, WA
> 89.9 KCRW - Santa Monica, CA
> 88.5 WXPN - Philadelphia, PA
> 91.3 WYEP - Pittsburgh, PA
>

Add WDET Detroit and KPIG to YOUR list and you've got MY list of favorites as well.
 
> It doesn't really correllate - I was just being bombastic :)
>
>
> AAA better bloody well be #1 in Boulder - that's where it
> all started! (BTW, did you know that Dennis Constantine is
> now out of radio? Hung up his consultancy and headed off to
> other pastures.) And those other cities make sense too.
>
> But when AAA was catching fire in 1995 or so, we thought it
> was going to be the biggest thing since sliced bread. For
> many of us, though, it turned out to be our last job in
> radio.
>
> So, is the format a failure on the large scale because it
> fails to draw numbers, or because radio sales reptiles are
> too lazy to sell qualitatives, where AAA shines?
>
> - Doc
>
> > Top 5 25-54 in Chicago, San Francisco, Denver (number 1
> > 25-54,) Seattle, Minneapolis, Portland...that's about $100
>
> > million in billing right there...where it works it works
> > big. I wouldn't call it dead, and I'm not sure how lack of
>
> > postings in this forum have anything to do with anything.
> >
>

Lazy sales. When in doubt, go with lazy sales people who have no knowledge of how to sell qualitatives. That takes actual effort,rather than just sitting on one's ass and answering phone calls from national buys.
 
Constantine very much IN, not out

> AAA better bloody well be #1 in Boulder - that's where it
> all started! (BTW, did you know that Dennis Constantine is
> now out of radio? Hung up his consultancy and headed off to
> other pastures.)

Dennis Constantine is NOT out of radio. When he left Boulder, he moved to Portland to program the AAA station there, KINK-FM. He wasn't out of radio for even a day, is still there, and doing a fine job making KINK one of the more successful AAA's in the nation.
 
Re: KSCA

> Really! What an interesting viewpoint. I am a pretty staunch
> conservative myself, and programmed the first AAA in
> California, which did well ratings-wise given a limited
> signal and had amazing qualitatives. Much of the airstaff
> was pretty conservative too.
>
> However, I see your point. I don't think I've ever heard
> that correllation before, but I suppose there's something to
> it.
>
> That doesn't explain how KSCA failed in Los Angeles, though.
>
>
> - Doc
>

KSCA failed because Los Angeles has a high ethnic makeup. 40% Hipsanic, 10% African Amercian, 14% Asian, and 5% other. In fact, KSCA AAA got a 1 range, when HBC bought it and flipped KSCA to Regional Mexican the numbers jumped to a 6 share in one book! KACD/KBCD did similar numbers and was only run by Clear Channel till they got better stations, and some would say that KDLD/KDLE is a variant of AAA and it too is getting similar numbers, and rumors abuzz about Entravision going with brokered programming ala Asian.

However, it could do well on a HD-2 signal as HD-2 signals are complimentary and not meant to be primary. KCBS-2 and KLOS-2 could be canidates.<P ID="signature">______________
20 Years of POWERFUL music
Power 106 La's Party Station.

JOSH, Moderating the whole Radio-Info radio state of California and Indiana too!</P>
 
Josh are you lost??

> > That doesn't explain how KSCA failed in Los Angeles,
> though.
> >
> >
> > - Doc
> >
>
> KSCA failed because Los Angeles has a high ethnic makeup.
> 40% Hipsanic, 10% African Amercian, 14% Asian, and 5% other.
> In fact, KSCA AAA got a 1 range, when HBC bought it and
> flipped KSCA to Regional Mexican the numbers jumped to a 6
> share in one book! KACD/KBCD did similar numbers and was
> only run by Clear Channel till they got better stations, and
> some would say that KDLD/KDLE is a variant of AAA and it too
> is getting similar numbers, and rumors abuzz about
> Entravision going with brokered programming ala Asian.
>
> However, it could do well on a HD-2 signal as HD-2 signals
> are complimentary and not meant to be primary. KCBS-2 and
> KLOS-2 could be canidates.
>
Hi Josh, j/k -- Just seems strange to see you here! Too bad about KSCA when they left I just looked for other sources to get my AAA fix. MusicChoice was one -on their "Progressive" channel.... Also KLSX did a little AAA on the weekends, and was it KPCC ?? with Shana and also KCRW Weekends Become Eclectic with Mike Morrison (formerly with KSCA). Later Radio Paradise.com and also WOXY.com. YOU DON'T NEED SATELLITE to get good AAA, in fact I had XM for a few months and I thought they did NOT represent very well what the AAA format is/was about. Right now I'm hearing Dire Straits-Single Handed Sailor on RadioParadise.com.
 
I've found that AAA listeners don't fill out diaries...at least not in my market
But we know they're there and very passionate about the station and the format.

g.
 
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