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Mario500
Guest
I like this plan. It hope it becomes successful.
"LNN - A News Channel without Pundits, Panels, or Shout Shows"
"LNN - A News Channel without Pundits, Panels, or Shout Shows"
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A Plan for a New National TV Programming Service Dedicated to News
How is this different from Newsy and CBSN and I bet the investors will have to ask those questions.
For one thing, AFAIK, CBS isn't offering CBSN to its affiliates to air on a secondary channel.
This seems rather intricate. Why now center on a national news focus until it is solid, then try for more regional content. I presume they're counting on contributed content .
The issue is the news clock/cycle has been tried. People didn't stick around more than a few minutes. Spot rates were lower than in long form programming. So, in a nutshell, it didn't work out too well.
$100,000 won't do much!
The issue is the news clock/cycle has been tried. People didn't stick around more than a few minutes. Spot rates were lower than in long form programming. So, in a nutshell, it didn't work out too well.
$100,000 won't do much!
They got a really good deal on a Model 14 teletype machine. Provides the "newsy" sound effects, too.
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Mario500
Guest
Did you read or hear about the part of the article about the plan with the words "Why Kickstarter" before posting that message?
I did, and $100,000 still barely scratches the surface in running a national news operation. They mention a satellite truck. One satellite truck to cover the entire country? Really? They're basing it out of a low power TV station. What happens when the initial $100K runs out?
It's very idealistic, but that's what it takes to start a low power TV station in Cadillac Michigan. I suspect they're really hoping to use the national platform to support the home base.
So far, they've raised $3100. They have to meet their goal in less than 2 months. Good luck.
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There has to be way more than that $100,000 Kickstarter to launch this. In fact, some rather deep pockets! They talk about all these things the $100,000 will make possible including hiring folks. They say they can operate for a year. You'd think from reading they feel they can run a 24/7 news network for about $8,000 a month. That $100,000 is just the tip of the iceberg and that's a tiny tip. I'd think a year is very optimistic and that a 3 year reserve might be more realistic. There are so many things that have to happen to establish a viable advertising platform that can earn buys. They need talent, content and distribution just to have a chance at the dollars that are not easily won. And they won't recruit those dollars without a good sales staff.
I like their spirit and I hope they pull off their vision but I'm just not sold on it being a success based on what I read. Hopefully those at the top will not dream beyond the dollars and allow their goals to be met as the revenue allows. So many get so wrapped up in their vision they overextend themselves in to bankruptcy. They forget they are their only real cheerleader. A few settle for what they have and grow as they can, expecting bumps in the road ahead..I'd rather be the 'joke' when starting and grow in to something rather than starting with all the bells and whistles and have to cut back.
I like their spirit and I hope they pull off their vision but I'm just not sold on it being a success based on what I read. Hopefully those at the top will not dream beyond the dollars and allow their goals to be met as the revenue allows. So many get so wrapped up in their vision they overextend themselves in to bankruptcy. They forget they are their only real cheerleader. A few settle for what they have and grow as they can, expecting bumps in the road ahead..I'd rather be the 'joke' when starting and grow in to something rather than starting with all the bells and whistles and have to cut back.
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They have channels in Michigan and Nebraska. Want to expand building. Ticker on bottom for local News. CBSSN should be offered to local stations but some of CBS stations might be owned by Scripps so might be getting Newsy as a secondary channel.
Scripps only owns two CBS affiliates: WTVF/5 Nashville and KMTV/3 Omaha. Most of their Big Four affiliates are ABC.
Here's a quote from the article:
"Each LNN affiliate also has the option to insert their own, completely localized news ticker into the national broadcast"
I guess similar to the Weather Channel with local forecasts?
Like Weatherscan probably but for local news.
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Mario500
Guest
There is more to the part of the article with the sentence quoted by TheBigA:
"- and insert 5 minutes of entirely local news at the end of every half hour. For viewers in areas whose affiliates opt not to insert their own, hyperlocal news cut-ins, LNN will offer a look at regionally localized news headlines at the end of each half hour instead. It's our way of providing a look at stories that may be relevant to a specific state, but may not get the attention they deserve."
All of that's great but it adds to the cost of doing it. Someone has to keep track of what each "affiliate" does, and it's likely most won't do anything, because no one's spending money on their digital sub-channels. So that leave 100% of the localization to a handful of people in Michigan, who don't really know what's going on in some small town in Mississippi, and are getting their information from the internet.
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Mario500
Guest
This address could be used to access the article about the plan in addition to its actual address (it should redirect you to the actual address):
http://www.yourlnn.com
http://www.yourlnn.com
It sounds a bit akin to Patch for TV, as Patch was once envisioned. But Patch never achieved its original objectives, and I have a tough time seeing how this will meet a different end. It’s undoubtedly well intentioned, but making it work in this landscape seems a long shot at best.
Ick...I hate news-tickers.....I want news, not click-bait type headlines. I guess it's not for me...
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