A strong Rumor?

[radio_tool]

unless you're syndicated across the country, who cares about a station getting national tv coverage unless it's something negative...their market is Sacramento not NY...just because a station gets media coverage doesn't mean people are gonna be loyal listeners...The End had national press coverage...how's their ratings?? the same?? haha

True... for the most part. But keep in mind, if a station owned by CBS makes a positive splash locally, or nationwide, CBS is likely to be more invested in the format. It's their MO to create cookie cutter stations. They're always looking for something to clone - the easy way out. Furthermore, corporate radio is very much into positive press these days... and in great need of it, as well. Particularly in Sacramento, going "green" gains many kudos from the community. This may, or may not, translate to ratings. However, if they actually did it with a format that had some substance it could be a powerhouse.

Then again, this was a somewhat tongue-in-cheek suggestion.

to be honest, does anyone really listen to local radio these days for the music? there's WAY too many options for people to listen to music besides local radio....CD's, mp3 players and satellite radio, not to mention online streaming...I don't know too many people that listen to the radio, especially the younger audience. the great thing about the talk format is unlike music formats you can only find it on the radio...and no ones gonna buy censored HD radios...that's a WASTE of money, when you can get over 100 channels of music, talk, sports, comedy, weather/traffic...$12 isn't much considering how much people spend on TV and cell phones.

 

[automationasphyxiation]

to be honest, does anyone really listen to local radio these days for the music? there's WAY too many options for people to listen to music besides local radio....CD's, mp3 players and satellite radio, not to mention online streaming...I don't know too many people that listen to the radio, especially the younger audience. the great thing about the talk format is unlike music formats you can only find it on the radio...and no ones gonna buy censored HD radios...that's a WASTE of money, when you can get over 100 channels of music, talk, sports, comedy, weather/traffic...$12 isn't much considering how much people spend on TV and cell phones.

To be honest, Arbitron reports that 93% of all people over the age of 12 listen to local radio during a typical week - a figure which has been relatively consistent during the past decade.

This is not to say that terrestrial radio listening is thriving, as Arbitron also reports that TSL has taken an estimated 15% decline in the past 9 years.

Also, according to Bridge Ratings, terrestrial radio cume should remian static for the foreseeable future, while growth projections for Internet Radio is expected to double by 2010 and Mobile Streaming is also expected to grow exponentially along with other forms of new/digital media - yet neither service will come close to traditional radio's reach for quite some time.