You're gonna break that "rolleyes" thing. 
Look, in your world, it would appear from your posts here, everything is "black and white". It's "liberal or conservative". "Left or right".
I'm trying to tell you that I'm not coming from the same viewpoint.
Let's address one point of yours:
And MY point is that in this particular case, with this particular owner, he has endured a lot of criticism that has absolutely nothing to do with the now-short-lived KOMY liberal talk format.
Absolutely nothing.
And like all such rumblings, not all of it is deserved. But KJCB is coming from a radio perspective, not a political perspective. Why is that so difficult for you to grasp?
KSCO has been operating as a mostly conservative local news/talk station for a long time, and has been the market's Rush Limbaugh affiliate for all but a short part of that time (when Clear Channel's KION/1460 swiped Rush for about a year or so). The KOMY liberal talk format is but a small part of the company's history.
The criticism laid upon Mr. Zwerling by his detractors was there before the liberal talk format, during it, and after.
Unlike some of those calling him on the carpet, I don't believe putting AAR on 1340 was really ever a good idea, particularly as a competitor to an existing left-leaning talker in KRXA/540. And though he had some of his usual "foibles" running the KOMY liberal talk format, they're no different than some of the head-scratching moves he's made on the mothership, KSCO.
One point in that regard: his long-time association with infomercial host Dr. Joel Wallach and "Dead Doctors Don't Lie". KSCO has run that show AT NOON PACIFIC TIME, weekdays! (Mr. Zwerling owns and syndicates it.)
In what world does a decent station owner throw on an hour-long infomercial in the middle of the day during the week?
Would AAR have survived on 1340 with a different owner? Probably not. The AAR programming is mostly not very good, and 540 is serving that niche to whatever degree it exists even in "liberal Santa Cruz".
Evnlee, if you'd step back from the Political Gladiator Keyboard for just long enough, you'll see that both KJCB and I are talking RADIO, not POLITICS.
As far as it being impossible to talk about political talk radio without talking politics - it's not.
But I like to keep the discussion in radio, not in the realm of Which Ideology Is Right And Which Ideology Sucks.
Perfect example: I can say AAR's programming is mostly awful, because the network tries to be The Collection of True Believers who think they can influence elections. I can say I prefer Jones Radio's hosts, who (for the most part) seem to realize that an entertaining show is more important.
I can say that on the right side of the equation, people like Rush realize that, and not all of his imitators do.
Look, in your world, it would appear from your posts here, everything is "black and white". It's "liberal or conservative". "Left or right".
I'm trying to tell you that I'm not coming from the same viewpoint.
Let's address one point of yours:
My pointing out that station owners that flip AAR sometimes get bad press, whether deserved or not, is going to be seen as 'political' by some. I will give Baroosk credit~ he knows he has a bias and he knows I do too. But he is not silly enough to claim he doesn't. I don't as well. And he is willing to agree( with many ) that you cannot discuss political raido wothout getting too 'political'.
And MY point is that in this particular case, with this particular owner, he has endured a lot of criticism that has absolutely nothing to do with the now-short-lived KOMY liberal talk format.
Absolutely nothing.
And like all such rumblings, not all of it is deserved. But KJCB is coming from a radio perspective, not a political perspective. Why is that so difficult for you to grasp?
KSCO has been operating as a mostly conservative local news/talk station for a long time, and has been the market's Rush Limbaugh affiliate for all but a short part of that time (when Clear Channel's KION/1460 swiped Rush for about a year or so). The KOMY liberal talk format is but a small part of the company's history.
The criticism laid upon Mr. Zwerling by his detractors was there before the liberal talk format, during it, and after.
Unlike some of those calling him on the carpet, I don't believe putting AAR on 1340 was really ever a good idea, particularly as a competitor to an existing left-leaning talker in KRXA/540. And though he had some of his usual "foibles" running the KOMY liberal talk format, they're no different than some of the head-scratching moves he's made on the mothership, KSCO.
One point in that regard: his long-time association with infomercial host Dr. Joel Wallach and "Dead Doctors Don't Lie". KSCO has run that show AT NOON PACIFIC TIME, weekdays! (Mr. Zwerling owns and syndicates it.)
In what world does a decent station owner throw on an hour-long infomercial in the middle of the day during the week?
Would AAR have survived on 1340 with a different owner? Probably not. The AAR programming is mostly not very good, and 540 is serving that niche to whatever degree it exists even in "liberal Santa Cruz".
Evnlee, if you'd step back from the Political Gladiator Keyboard for just long enough, you'll see that both KJCB and I are talking RADIO, not POLITICS.
As far as it being impossible to talk about political talk radio without talking politics - it's not.
But I like to keep the discussion in radio, not in the realm of Which Ideology Is Right And Which Ideology Sucks.
Perfect example: I can say AAR's programming is mostly awful, because the network tries to be The Collection of True Believers who think they can influence elections. I can say I prefer Jones Radio's hosts, who (for the most part) seem to realize that an entertaining show is more important.
I can say that on the right side of the equation, people like Rush realize that, and not all of his imitators do.