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According to Wikipedia, format flip in Midlands

radio2100 said:
I actually like WARQ. I don't live in columbia, but when I go there, I think that it is a very good station. Much better than 93.3 the planet here in greenville. Also, why doesn't WARQ stream?
Click to expand...

Agreed. 93.5 is more true to the idea of active/alt rock than 93.3 is. As Cola is such a big college town, I still wonder why the low ratings. Dudefan gave his reasons, but I know he's "slightly" biased based on his own endeavors. But that & I-pod use can only explain so much....unless, a case can be made that 18-34's aren't much on completing diaries.

G
 
upstate29651 said:
radio2100 said:
I actually like WARQ. I don't live in columbia, but when I go there, I think that it is a very good station. Much better than 93.3 the planet here in greenville. Also, why doesn't WARQ stream?
Click to expand...

Agreed. 93.5 is more true to the idea of active/alt rock than 93.3 is.
Click to expand...
Sad that a company that specializes in Urban formats and likely knows very little about the format can program a rock station better than Entercom, who has several rock stations, can with The Planet.
 
Winter book they got a significant kick up from the unweighted trends. You could probably safely attribute that to weighting to compensate for the poor return rates of M18-34. Hate to be relying on getting that kick for my livelihood.

BTW, I was part of the original team that made WARQ what it was. Just like Fox 102, it has been relying on its past heritage. In 2011, you cannot call yourselves a Rock station and play pop music. Matchbox 20 and Cranberries don't cut it with the rockdoggies and the announcing staff sounds like they don't know shit from shinola about the music or even about show prep. What you are seeing is the results of a station that doesn't know what it is, what it stands for, where it should be or even how to get there.

Offsprings "Pretty Fly (for a White Guy)" pretty much describes what image and position that station is currently projecting.

Hate to say it, since 93.5 was my baby for years, in order to fix the issues you would probably have to blow everything out and start all over at this point.
 
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