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ACTIVE RADIO LISTENERS AND CBS-FM

adma said:
Oldies Cat said:
Here's my message to you: if radio doesn't thrill you, please get out. If it's redundant, quit bitching and DO SOMETHING to make it more entertaining. And, finally, if you're not in the biz to serve your listening public, you owe it to the industry and those listeners to go do something that truly excites you. Radio obviously does not (as you clearly stated).

With this "please get out" message, do you feel my sticking around and highlighting certain truths and perceptions is threatening your livelihood?

No. You're just boring the crap out of us with your blah-blah-blah blathering on and on.

(and, I am not John Mainelli, so please don't put his words in my mouth)
 
And, considering that 97% of the American public still uses radio on a weekly basis, it sounds to this one
scribe (See? I can use 50 cent words, too!), that "dregs" is a poor choice of words to describe the remaining radio listening audience.
 
You're right, Kevin. Radio people's disregard for their listeners is a major problem. The "we will build it and they WILL come" arragance is why people actively seek out other choices. These sorts of radio "dregs" drag our industry down- and I'm not just talking about radio execs but a worrying number of radio personalities whose egos have convinced them that they're so great their listeners will never leave them.

Think again. Like every other successful business, our customers (listeners) have to be #1.
 
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