Yay a new Adult CHR station just like I94 in Indianapolis for ya. the Praise think was a smoke screen
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Adult CHR it is for WNFN
- Thread starter MikeStandardsFromIndiana
- Start date
N
NashRadio
Guest
What kind of ratings does I94 get?
nfm
nfm
http://www.i106hits.com/ I-106 Nashville http://player.cumulusstreaming.com/play.aspx?wnfn-FM 128 K
The music mix is exactly the same as that of the new I-94 Indianapolis, but you know what? They both actually sound pretty good for Cumulus CHRs. They're much more Rhythmic and Current friendly than Atlanta's Q-100.
So let's see, we now have heritage 107.5 The River, an excellent CHR/Pop station.
We also have the Rhythmic leaning 102.5 The Party, and I'm loving their current sound as well. Mediabase now classifies them as Rhythmic CHR, but with records by the likes of Taylor Swift still in regular rotation, and with Jackson Blue's Party Playhouse at night, this is still a CHR/Pop station (of the kind found in a number of major markets)
All 3 CHRs have their own sound, and yet all fall under the CHR/Pop category for me.
The music mix is exactly the same as that of the new I-94 Indianapolis, but you know what? They both actually sound pretty good for Cumulus CHRs. They're much more Rhythmic and Current friendly than Atlanta's Q-100.
So let's see, we now have heritage 107.5 The River, an excellent CHR/Pop station.
We also have the Rhythmic leaning 102.5 The Party, and I'm loving their current sound as well. Mediabase now classifies them as Rhythmic CHR, but with records by the likes of Taylor Swift still in regular rotation, and with Jackson Blue's Party Playhouse at night, this is still a CHR/Pop station (of the kind found in a number of major markets)
All 3 CHRs have their own sound, and yet all fall under the CHR/Pop category for me.
N
NashRadio
Guest
Bad news
I am REALLY REALLY OLD if The River is a heritage station, which I guess it is. So I guess I am.
I am REALLY REALLY OLD if The River is a heritage station, which I guess it is. So I guess I am.
Well, think about it. 107.5 has been doing Top 40 for a long time. First as the super successful Y-107, and since 95 as The River. That's 14 years now that it's been known by that name.
Even though Hot AC doesn't seem to do well in Nashville (as opposed to Clarksville that has Q-108), an Adult Friendly/Leaning CHR/Pop station does have potential, and Cumulus seems to specialize in those kind of CHRs. So I-106 has potential.
One of the problems I've noticed both I-106 and 102.5 The Party face is signal issues in some of the key zipcodes. Drive through some parts of Brentwood or Bellevue and you'll come across signal problems for both stations. They also have some signal issues in Rutherford County (second most populated county in the metro area), especially in Murfreesboro (then again so does 101.1 The Beat). Unlike The Party though, it should be easier to pick up I-106 in Wilson and Sumner counties. The Party can also be picked up loud and clear in Clarksville and Hopkinsville, but that's a seperate market.
I-106 has brought on a good PD from Columbia, SC - he programmed 104.7 WNOK, and did a pretty good job. I'm sure they'll be hiring some DJs soon.
107.5 The River has the clearest signal of the bunch, and the best processing of the three stations. The music mix is spot on for a CHR/Pop station in a city like Nashville, and it's got some good personalities on the air.
So ultimately I-106 and 102.5 The Party will now be duking it out for Nashville's second favorite CHR. Right now The Party leans Rhythmic and I-106 is very Adult friendly, but whose to say it'll stay that way? Cumulus does own some Rhythmic CHRs, and it also owns operate B-100 in the Quad Cities - a CHR/Pop station that doesn't lean Adult (same is true for Hot 92 Harrisburg). If the Party's ratings don't improve they may revert back to more of a balanced CHR/Pop station.
Even though Hot AC doesn't seem to do well in Nashville (as opposed to Clarksville that has Q-108), an Adult Friendly/Leaning CHR/Pop station does have potential, and Cumulus seems to specialize in those kind of CHRs. So I-106 has potential.
One of the problems I've noticed both I-106 and 102.5 The Party face is signal issues in some of the key zipcodes. Drive through some parts of Brentwood or Bellevue and you'll come across signal problems for both stations. They also have some signal issues in Rutherford County (second most populated county in the metro area), especially in Murfreesboro (then again so does 101.1 The Beat). Unlike The Party though, it should be easier to pick up I-106 in Wilson and Sumner counties. The Party can also be picked up loud and clear in Clarksville and Hopkinsville, but that's a seperate market.
I-106 has brought on a good PD from Columbia, SC - he programmed 104.7 WNOK, and did a pretty good job. I'm sure they'll be hiring some DJs soon.
107.5 The River has the clearest signal of the bunch, and the best processing of the three stations. The music mix is spot on for a CHR/Pop station in a city like Nashville, and it's got some good personalities on the air.
So ultimately I-106 and 102.5 The Party will now be duking it out for Nashville's second favorite CHR. Right now The Party leans Rhythmic and I-106 is very Adult friendly, but whose to say it'll stay that way? Cumulus does own some Rhythmic CHRs, and it also owns operate B-100 in the Quad Cities - a CHR/Pop station that doesn't lean Adult (same is true for Hot 92 Harrisburg). If the Party's ratings don't improve they may revert back to more of a balanced CHR/Pop station.
L
LouP
Guest
The stereo light was on 106.7 as of yesterday at least before noon during the stunting.
The signal to the south was pretty rough, with static in my car in Franklin and even some as I was driving into Brentwood. Pretty steady signal from there south of town over to Antioch.
I finally heard a legal ID for the station a minute ago, still WNFN as of now.
The signal to the south was pretty rough, with static in my car in Franklin and even some as I was driving into Brentwood. Pretty steady signal from there south of town over to Antioch.
I finally heard a legal ID for the station a minute ago, still WNFN as of now.
Another FABULOUS decision by America's best-run radio compny. 
How many formats does this make on this signal?
Hard to build a following when you don't give anything a chance to succeed.
How many formats does this make on this signal?
Hard to build a following when you don't give anything a chance to succeed.
CHRles said:
I think you are exactly right. 107-5 The River is an excellent station, one of the best Top 40s in Clear Channel's portfolio. Their music has gotten even better over the last year. WRVW isn't as conservative as they once were, but they're hardly The Beat or even The Party...so i106 doesn't exactly have a niche all to itself within the already confined CHR format.
I'm not in the Nashville market, but three CHRs is definitely a lot. I know The Party's signal presents various weaknesses, but I have no idea whether the CHR demographic in Middle Tennessee is unaware of 102.5, aware but can't pull them in, or flat-out uninterested. Either way, good luck to Cumulus.
If Cumulus really wanted to compete with River, don't you think they should have stuck CHR on 97.1 and move RQQ to 106.7?
That makes a bit more sense to put the Pop on the bigger signal. More level playing field.
That makes a bit more sense to put the Pop on the bigger signal. More level playing field.
Personally, I think it was a good thing that WPRT went Rhythmic now that WNFN has arrived. It does give Nashville three Top 40 choices and a identity/niche to work with.
L
LouP
Guest
jetfli said:
Clearly I-106 is targeting The River's listeners. They've been running liners saying "Tune your dial to the left", a direct dig at 107.5 seeing the two stations' comparative dial settings.
Also, as for why another CHR, note this PPM Schedule:
http://www.arbitron.com/downloads/ppm_rollout.pdf
Nashville is a little more than one year away from going PPM currency (September 2010) if the current schedule for Arbitron holds. CHR has been strong early in PPM, particularly with stations that are music-heavy.
L
LouP
Guest
One more consideration with I-106 -- perhaps this is a cluster tactic to help in the WRVW vs. WQQK battle in the key demos? I can only see the 12+ numbers, and both are close in ratings there, and I'm curious if that is also the case in the 18-49 and 25-54 demographics. Does anyone know how WRVW and WQQK compare in the aforementioned demos?
K
kentuckymedia
Guest
18-34 WRVW does much better than WQQK but when you break out the 25-34 subset and overall 25-44, they are very close. This has been the case for multiple books.
I could see this helping WQQK overall but also WSM-FM a little bit with the younger 25-34 subset.
Remember when PPM comes out you could see Nashville completely fall over on its side. With PPM your going to see stations like WJXA-FM, WRVW-FM fight it out for top spot. Stations like WUBT-FM and WQQK are going to do okay, but most likely not top tier stations. So the move on 106 makes sense, it will help them leverage their field with PPM but especially 25-34!
I could see this helping WQQK overall but also WSM-FM a little bit with the younger 25-34 subset.
Remember when PPM comes out you could see Nashville completely fall over on its side. With PPM your going to see stations like WJXA-FM, WRVW-FM fight it out for top spot. Stations like WUBT-FM and WQQK are going to do okay, but most likely not top tier stations. So the move on 106 makes sense, it will help them leverage their field with PPM but especially 25-34!
Good points Kentuckymedia.
Back to I-106's signal, it seems fine in Hendersonville and Mt. Juliet. I wonder if they run into trouble in some parts of Lebanon due to Cookeville's Rhythmic AC 106.9 Kicks FM.
The overall sound of the station ain't bad, but Cumulus should have put it on 97.1 FM if it really wanted to compete with The River. At the same time, I'm glad 97 Rock is still around, despite it disappointing ratings as rival 102.9 The Buzz runs into signal issues in some parts of Davidson County.
I think the fact that both 102.5 The Party and I-106 are around will keep 107.5 The River on its toes, but The River still doesn't have too much to worry about. The Party and I-106 both have inferior signals when compared with WRVW, and let's face it -The River is a well executed CHR/Pop station.
I would like to see Cumulus tweak Q-100 Atlanta to sound more like I-106 (and I-94 Indianapolis). Unfortunately Q now sounds more Adult and musically conservative than rival Star 94.
Back to I-106's signal, it seems fine in Hendersonville and Mt. Juliet. I wonder if they run into trouble in some parts of Lebanon due to Cookeville's Rhythmic AC 106.9 Kicks FM.
The overall sound of the station ain't bad, but Cumulus should have put it on 97.1 FM if it really wanted to compete with The River. At the same time, I'm glad 97 Rock is still around, despite it disappointing ratings as rival 102.9 The Buzz runs into signal issues in some parts of Davidson County.
I think the fact that both 102.5 The Party and I-106 are around will keep 107.5 The River on its toes, but The River still doesn't have too much to worry about. The Party and I-106 both have inferior signals when compared with WRVW, and let's face it -The River is a well executed CHR/Pop station.
I would like to see Cumulus tweak Q-100 Atlanta to sound more like I-106 (and I-94 Indianapolis). Unfortunately Q now sounds more Adult and musically conservative than rival Star 94.
I doubt Crumy even knows when PPM starts. Or cares. Or thinks that far ahead. There will be two new formats on 106.7 by then.
They've managed to alienate all but a couple of thousand male listeners from the 106-7 frequency. It's barely scannable in many areas
and who expects an major advertising blitz for i-106? Music alone, while it's decent, does not a station make when competing against
the heritage of The River. Sure, they'll be happy with anything over a 1.5 share. Nothing like settling for table scrapes. But, it's a
bit egotistical to pick a fight with a 100kw neighbor. I'd expect some shots from 101.1 toward 92Q soon. It possible some powers
within the Romer Building will have had enough of these little games from the Crumy wanna-bees and even throw some darts toward
95.5 and 97.1. True, the signal for this I-106 format is 97.1. I like RQQ the way it is, but we will have to wait and see what surprise
is left on the doorstep Tuesday (book) by the recent tweaking of RQQ. My money would be on the sales team at CC to make sure Crumy
pays for this shot. It's not like anything will improve in the ratings, regardless. Meanwhile, two other players sit by and watch
the fireworks. One has their act together. The other, will see on Tuesday, that its finally time to play ball and make some long overdue
changes. The smaller fishies, well, who knows what Bud will do. Hint: nada. Lester seems happy with a more consultant driven format that Nock hates. (so he's obviously doing something RIGHT! Regardless, I still miss Buddy Sadler. And, hell yes, CR, I have looked at the yellow pages under radio stations since I was a teenager...they were on stone tablets then.
They've managed to alienate all but a couple of thousand male listeners from the 106-7 frequency. It's barely scannable in many areas
and who expects an major advertising blitz for i-106? Music alone, while it's decent, does not a station make when competing against
the heritage of The River. Sure, they'll be happy with anything over a 1.5 share. Nothing like settling for table scrapes. But, it's a
bit egotistical to pick a fight with a 100kw neighbor. I'd expect some shots from 101.1 toward 92Q soon. It possible some powers
within the Romer Building will have had enough of these little games from the Crumy wanna-bees and even throw some darts toward
95.5 and 97.1. True, the signal for this I-106 format is 97.1. I like RQQ the way it is, but we will have to wait and see what surprise
is left on the doorstep Tuesday (book) by the recent tweaking of RQQ. My money would be on the sales team at CC to make sure Crumy
pays for this shot. It's not like anything will improve in the ratings, regardless. Meanwhile, two other players sit by and watch
the fireworks. One has their act together. The other, will see on Tuesday, that its finally time to play ball and make some long overdue
changes. The smaller fishies, well, who knows what Bud will do. Hint: nada. Lester seems happy with a more consultant driven format that Nock hates. (so he's obviously doing something RIGHT!
Regardless, I still miss Buddy Sadler. And, hell yes, CR, I have looked at the yellow pages under radio stations since I was a teenager...they were on stone tablets then.xx
Tibbs....still trying to figure if the stone tablets had something to do with me.
No, havent passed away, but you'll have to admit, when you're not an engineer --- or don't really care what stations are doing with their formats....there's not a lot for me to get involved in.
Scott's gone and who's gonna fill his shoes? Thought 'spew' was for a while, but he appears not to be (sorry spew...but you're not around enough) up to Scott's anger level.
BTW....scott sent me an email a few weeks back. says he's still reading but keeping his blood pressure down by not writing. then explained to me in longform what he would do about formats and local stations you guys have been writing about.
But i'm still alive and kikking..and on the air each thur/fri morning from 7a-8a.
Titans training camp has opened and I'm there. Have upgraded my computer skills to facebook and still watch the postings here.
Just can't get on the level of you and romer.
Okay, but does anyone (especially teenagers) still use a radio with an analog dial? They might as well have called themselves I-107! ;D Seems like they called themselves "106" back during their 15 minutes as "Rooster." Maybe they were going after 105.9 at the time? ???jetfli said:
- Status