Re: Advertiser's don't care
> > >
> > >
> > > They BILLED $34 million. they did NOT earn $34 million,
> > > unless they had no expenses at all.
> >
> > Yes Billed is correct. Let me tell you that WCBS FM was
> > within the top 10 stations Billing at #11 in NYC and it
> > wasn't that they were losing money.
>
> without adjustment for inflation, WCBS-FM has declined in
> revenue by 22% since 2000. The market is up 18% since 1999.
> So the station, indexed against the market is off nearly
> 40%. This is a severe decline, and an invitation for a
> format shift.
>
> > They were enormously
> > popular and profitable.
>
> They had lost nearly half the 25-54 listeners in the last 10
> years, were off in billings, decreasingly profitable and
> declining more each year, with no prospect at all of a
> recovery due to the ageing demos of the format.
>
> > Their expenses were minimal at best.
> > I've been given salery information for Harry Harrison.
>
> The biggest expense at a radio station is sales, and often
> promotion and marketing is greater than salaris. Add in
> administration, legal, insurance, antenna rental, music
> licences, engineering, etc., etc. and you can see that what
> the jocs made is only a small part.
>
> >I
> > will not post it here. Suffice it to say he wasn't earning
>
> > BIG money relative to many other NY area personalities.
>
> So? That is not the biggest expense anyway.
> > >
> > > But normal in all fields of entertainment.
> >
> > Maybe in the sticks not normal for CBS. I know CBS radio
> is
> > no longer what it once was. That doesn't lessen the shock
> > when long term friends lose their jobs with no warning.
>
> They have done overnight format changes before. It's just
> tha this one seems to have affected you personally, which is
> a shame. It is normal in the industry, CBS included.
> > >
> > > > Oh, they were
> > > > offered jobs on their streaming site, in a non union
> > > > position. Talk about adding insult to injury. Infinity
>
> > > > should be ashamed of itself.
> > >
> > > Why? They are looking out for the company, not on
> > individual
> > > station, which was on the skids for many years.
> >
> >
> > Are you a New Yorker? Do you live in NYC?
>
> I work in several markets, NY being one of them, and have
> worked in the market for over a decade. In addition, I had
> the original purchase agreement for Freindly Frost in
> 1978...
>
> > If not, you have
> > no idea what you are talking about.
>
> How do you know?
>
> > Take a look at these
> > numbers and lets talk profitability.
>
> These are billing numbers. There is no trailing or leading
> trending, and the whole issue with WCBS-FM is its trailing
> cash flow, billing and ratings are all declining very fast.
>
> >
> > Look at WNEW's earnings.
>
> We have no idea what WNEW's earnings are. All we can see are
> billings. Do you know the difference?
>
> WNEW is reported in Inside Radio to be increasing billing on
> better demos, so this is not necessarily a good comparison.
>
>
> > WXRK will look similar once Stern
> > leaves.
> }
> I am pretty sure they have a plan here, too.
>
> > They didn't have to change CBS FM
>
> If you look at the evidence, yes they did.
>
> > and if they were
> > so intent on the change it would have been sensitive to
> the
> > staff and audience if they had done what WABC did in the
> > 80's, allow the staff to say their goodbyes. NY isn't
> > Lexington. These guys are pro's and should have been
> allowed
> > to say goodbye.
>
> Why? It contributes nothing to the listeners except to upset
> them. Just let them move on. No one needs a swan song... in
> fact, it is kind of morbid to think about.
> >
> > >
> >
>
As always, David, you bring facts to the table and I appreciate that. I had no idea that their $ 34 million in billings is actually off from previous years. As a General Manager, that is something that one cannot ignore.
In as far as those who are now without work, while we feel for them (most of us have been in that position), they were all AFTRA and will have some sort of severance package in accordance with the union contract (which most of us never had). There is at least some comfort in knowing that a paycheck of some sort will be headed their way.
Thanks again for the insight and analysis.