What's the difference between "Air-1" and "K-Love" now that "Air-1" is no longer slightly Rock oriented?
Air 1 is contemporary worship music, that you might hear in an actual Evangelical church service.What's the difference between "Air-1" and "K-Love" now that "Air-1" is no longer slightly Rock oriented?
It's basically Christian Adult Contemporary, female targeted. Air 1 is more praise band type musicIt sounds like light Adult Contemporary to me. What does K-Love do?
Somewhere I heard there's a difference between modern worship and contemporary worship.Air1 is modern worship - there is some overlap with KLove which is Christian Adult Contemporary (Christian AC) as the playlist's overlap (since in recent years CCM has leaned a bit heavy on modern worship artists)
Pretty much - their goal is $$$ so that was the main reason behind moving Air1 from Christian Rock a few years ago to Modern Worship - Modern Worship was gaining popularity in the CCM world and their research indicated they could monetize it easier with a demographic vs the demographic that tended to listen to Christian Rock which is not exactly seen as heavy donors.In reality, it doesn't really matter to EMF whether there's a discernable difference or not (the choir at Chimp's church notwithstanding) so long as the listeners keep sending in the donations.
Not surprised - their biggest competition nationally (Hope Media the folks behind WayFM and KSBJ) already have streaming formats for younger audiences. KLove also in recent years added KLove 70s, KLove 80s etc. formats streaming to get the audience looking for classic CCM. EMF really wants to "own" nationally the Christian genre similar to how iHeart wants to own certain mainstream demographics.Within the last couple weeks, they actually just launched a few new internet streams. K-LOVE Pop (Christian CHR) Most of that music on that feed goes unplayed except on the handful of Christian CHR stations that are left. It's a completely different format. They also launched "Future Hits" which is basically new CCM that has not been added to the playlists yet. I've noticed Future Hits has a lot of the Contemporary Worship mixed in.
Not surprised - their biggest competition nationally (Hope Media the folks behind WayFM and KSBJ) already have streaming formats for younger audiences. KLove also in recent years added KLove 70s, KLove 80s etc. formats streaming to get the audience looking for classic CCM. EMF really wants to "own" nationally the Christian genre similar to how iHeart wants to own certain mainstream demographics.
Pretty much - their goal is $$$ so that was the main reason behind moving Air1 from Christian Rock a few years ago to Modern Worship - Modern Worship was gaining popularity in the CCM world and their research indicated they could monetize it easier with a demographic vs the demographic that tended to listen to Christian Rock which is not exactly seen as heavy donors.
None of that matters, in my view. EMF has been playing a game which they are able to bias against the competition (secular radio) from the very start. Those donations I mentioned a few posts back means that they are always sitting on a pile of cash which they can tap for acquisitions whenever they want.
Ask yourself: When was the last time EMF lost a bidding war? Or even started one? More often, they will either make an unsolicited offer to someone who appears to be wanting out of the business, or if they hear a desirable signal is available, they will pre-empt any competing offers by making the highest offer at the outset.
Then, they convert the signal to non-commercial. No taxes. No FCC fees. They close down the studio and feed the transmitter directly with the national programming. Displaced employees? THEY COULD NOT CARE LESS ... not a terribly Christian attitude.
So they get bigger, the revenue to the government takes a hit ... and even if it is a small one per station, it adds up; they recently underwent a corporate reorganizing and transferred control of all their licenses to "Air 1, Inc." The public notices in the FCC's Daily Digest ran to over 190 pages of application filings, repeated when those applications were granted (and not a single one was subject to a filing fee). Even when Clear Channel reorganized into iHeart, there wasn't that amount of paperwork!
I maintain that they are not playing on a level field, and that unfair advantage needs to be addressed. Besides, how many earth-based transmitters does God need, anyway? He is all-powerful and can certainly communicate without an intermediate medium if He wants to.