Actually, if Clear Channel had been ready to flip formats, that would have been a smart move. As you'll recall, we LMA'd WEZI and went all Christmas until the flip to Froggy. It proved to be big success and was the seed for WRVR's Christmas format. At the time, RVR was wall-to-wall holiday tunes only from 7-mid.
Kay
> > Curt Peterson had gotten calls
> > from some clients, and he wanted to pull back to weekends
> > only.
>
> You sure it wasn't all in Curt's mind? LOL...
>
>
> Steve Butler was nervous about it too because of
> > initial listener reaction. But, thankfully, it all worked
>
> > out. Also, we were worried Oldies 95.7 would go Christmas
>
> > at the same time. Can't remember where we heard that
> rumor,
> > but it did worry us.
>
> I remember hearing that same rumor. Apparently we mistook
> it for Christmas when they meant to say they were going all
> CHRISTIAN haha.... Strangely enough, Bob McLaine hadn't
> heard anything officially but he told me he was very nervous
> starting around Thanksgiving before the flip... They knew
> WOTO didn't have much life left. All Christmas would have
> been a stunt format and a month jockless. Surprised that
> Clear Channell didn't do it just for the money saved...
> >
> > As for FM100...I honestly don't think they'll go
> Christmas.
> > I agree with CFKane. It sounds as if they've got a new
> > promotion on the horizon.
> >
> > BUT, who's to say. Infinity could pull a fast one and
> > surprise us all. Wouldn't that be wild?
> >
> > Kay
> >
> >
> > > > Heard a strong rumor that BOTH WRVR and FM 100 are
> > headed
> > > > All-Christmas on Monday. FM 100 is even promoting that
>
> > > > "Winter Is Coming" on Monday Morning.
> > > >
> > > > Are we going to get a head-to-head Ho-Ho-Showdown?
> > > >
> > > > DK
> > > >
> > >
> > > Well... in Boston, Infinity's WODS went all hohoho this
> > > morning. Not that it means anything company-wide
> though,
> > > because WODS always goes all-Christmas since this trend
> > > started about 5 years ago.
> > >
> > > WRVR I could see doing all-Christmas, since it's their
> > > tradition... but, if FM 100 does it too this will be
> > > interesting. Last year WRBO had a version of the format
>
> > > with Christmas soul music (actually it was a refreshing
> > > change from the norm)...
> > >
> > > Where's Kay? wadda you think?
> > >
> >
>