1) A complete reversal in the market’s demographics.
2) A subgenre within Alternative to unite the many musical factions instead off turning off half the base.
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Alt 92.3 to Become WINS Simulcast
- Thread starter atthestars
- Start date
2) A subgenre within Alternative to unite the many musical factions instead off turning off half the base.
My hunch is you will see more sharing of reporters (especially for live, late breaking news) than anchors although it’s possible you might see some sharing of evening/overnight/weekend and fill in anchors.
This was a national move consistent with all of the CBS TV stations. It is more related to embracing streaming than anything else.
WCBS-AM has been the weaker all news station for many years, even before the Entercom merger.
The only question I have, and I'm sure they already know, is how will they identify themselves? Will there be a unified news brand rather than one identified with a particular station? I think that's the answer. For example: NewsRadio New York.
Ultimately that translates into another loss for terrestrial radio as they push more former, probably younger listeners to Spotify etc. for their favorite music. This industry can't seem to stop shooting itself in the foot for short term gain.
I think that loss happened a long time ago. It's about two very different ways of using media. One to many vs one to one.
Broadcast media is built around the one-to-many model, and that simply doesn't work with alternative music.
This isn't "radio shooting itself in the foot," it's more about the public making a choice in their use of media.
As if alternative radio is working in general, especially at a time when interest in rock music is lower than, say, 20 years ago.
It's about the money, money, money. Adventurous music lovers still have WFUV.
Maybe eventually, but in the short term, 880 stays the way it is according to the press brief. I assume that it will be 92-3 WINS, WINS News 92.3 (a la KNX), or something like that, which feels so weird when you consider "Ten-Ten WINS" is so ubiquitous.
They'll almost certainly emphasize the 92.3 dial position with the "1010" AM references gradually de-emphasized and eventually eliminated (with maybe an occasional "you can also hear us at 1010 on your AM dial" reference).
They re putting a 50+ format onto one of the precious few English language commercial FM stations in market #1. Talk about waving the white flag on hopes for any future for younger audiences staying with radio's business model at all.
Which is pretty much what happened to KNX and KFWB when CBS was told they couldn't keep the latter. All it did was suck KFWB dry as no incentive existed to continue listening to a station with an inferior signal as opposed to 1070's Class A signal.
And that goes extra for a majority-minority market like New York, where interest in rock is itself niche.
880 is a class A, so they may still focus on Long Island, Connecticut, New Jersey exurbs, etc, in contrast to 1010 (class B) being focused on the five Boroughs.
Yet WAXQ is consistently top 5, even the top-rated 6+ station once this year. It is an extremely strong brand, despite the deck stacked against it. Alt 92.3's failure is a symptom of the larger issue facing the alt format nationally.
But they have to play more pop rock to be viable against CBS-FM. Sometimes, WAXQ sounds little different from WSRV.
I agree, and have been saying this on multiple threads. All-news has historically been stronger in NYC, being that this is where the format was pioneered, but I doubt it's long-term viability amongst younger listeners.
Ditching a format that barely any younger listeners listen to is hardly “shooting itself in the foot”. That audience has already migrated to other FM stations or listening platforms, judging by the terrible numbers they’ve put up over the last couple years.
But not that much to say its noticeable. I have listened to a lot of classic rock stations, in many different markets. There's a handful of songs that I have heard on others and not heard on WAXQ and vice versa.
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