Yuck.
Succeeding and WWCD do not belong in the same sentence. WWCD is a financially-strapped also ran that has mostly had terrible ratings for many years that couldn't afford to continue to pay tower rent to the owner of 102.5.
Stations such as WKQX, KROQ and WNNX had record high or near record high ratings when they focused on such material. I definitely am not saying that formula should be followed by most such stations today, but your claim that the music drove away listeners in large number at the time is false.
Know what drove away Q101's ratings in the early 2K's? The hire of a CHR/Pop PD (Tim Richards) to replace Dave Richards. Dave Richards had the station firing on all cylinders. Tim Richards drove it into the ground, and then the person who succeeded him drove it 200 feet into the ground. Tim Richards removed much of the harder rock material the station had been playing and backfilled it with a bunch of warmed over Modern AC product. The station was rewarded with a nearly 40% drop in AQH share.
Saying ‘yuck’ to Crowded House, Erasure, and Pet Shop Boys is a sin to alt purists. New wave was THE sound of alternative prior to Kurt and the crew from Aberdeen breaking on the scene. And it’s an era that, while I did grow up on some of it, has largely been ridiculed and quietly discarded to the annals of music history. To me, it’s unfortunate, but I digress.
As a longtime advocate of alternative, I’ve always been intrigued to see how the genre/format’s pendulum has swung over the decades. Punk, new wave, grunge, post grunge, rap rock, indie, and whatever defines this current iteration.
Music and tastes change over time, Mark. While I love the 90s, I and the alt format can’t just keep living in the past. Have to keep moving forward in order to survive. Maybe the grunge sound will come back in 10 years, since everything has seemingly been rehashed.
(And while you constantly complain about how Audacy’s doing the format, you have to give props to WWCD’s owner for still trying to keep some vain of indie operated radio alive in market 36, long after consolidation where they could’ve just cashed out to Jacor or whomever and flipped it. Yeah, it’s off center, but if the listeners support the advertisers and there’s enough $ in the bank for the owner, good for them. I’ll keep supporting it.)