Alt 92.3

[TheBigA]

I just think a third go at something that already failed twice on that station isn't quite sound.

Popular taste is a moving target. Just because something was overplayed before doesn't mean people don't like those songs, or won't listen to them again after an absence. We see that all the time with various revivals in popular culture.

In this case, the station would like to retain the brand of alternative, whatever that is, by playing music that will hopefully attract the largest possible audience at this time.

 

[Least]

Popular taste is a moving target. Just because something was overplayed before doesn't mean people don't like those songs, or won't listen to them again after an absence. We see that all the time with various revivals in popular culture.

In this case, the station would like to retain the brand of alternative, whatever that is, by playing music that will hopefully attract the largest possible audience at this time.

Although true. We are seeing other stations across the country where specifically 90s alt-rock has been a primary focus, yet has not granted high numbers in listeners.

Each market is different and musical preference is an ever moving goal post. However, my take, based solely on observation still is that 90s alt-rock isn't going to increase listeners of this particular station. It will fill a the gap of a common interest, but to how many listeners? My reasoning remains that it did not bring listeners in it's 2007 to 2009 K-Rock days. Where it was new in the early 90s to early 2000s, it was quick to be blown up after Stern's 2005 departure from the station. And currently, stations who have a focus on 90s alt-rock aren't getting high numbers. Classic rock stations which may include 90s alt-rock are getting higher ratings, but not stations that market themselves as modern but play a heavy rotation of 90s alt-rock, at least in many large markets.

 

[TheBigA]

It will fill a the gap of a common interest, but to how many listeners?

That's what I think it's doing right now. What you're hearing is a placeholder, waiting for something to happen musically that will become popular and lead to a revival of the genre. What that means is a lot of artists making great music that starts to resonate with a large group of people. That will take time. But it's up to the music to lead.

 

[MVB13]

Although true. We are seeing other stations across the country where specifically 90s alt-rock has been a primary focus, yet has not granted high numbers in listeners.

Each market is different and musical preference is an ever moving goal post. However, my take, based solely on observation still is that 90s alt-rock isn't going to increase listeners of this particular station. It will fill a the gap of a common interest, but to how many listeners? My reasoning remains that it did not bring listeners in it's 2007 to 2009 K-Rock days. Where it was new in the early 90s to early 2000s, it was quick to be blown up after Stern's 2005 departure from the station. And currently, stations who have a focus on 90s alt-rock aren't getting high numbers. Classic rock stations which may include 90s alt-rock are getting higher ratings, but not stations that market themselves as modern but play a heavy rotation of 90s alt-rock, at least in many large markets.

From 2007 to 2009 KRock was largely a mix of Alternative, Classic Rock and Mainstream Rock which was a total failure. 101.9 RXP was also a failure because they mixed Adult Album Alternative Classic Rock with Mainstream Rock and Alternative Rock. New Rock 101.9 was the best option IMO. They should go after Q104.3 if they're smart.

 

[ksradiogeek]

Their last Alternative Airplay hit was "Funny the Way It Is" in 2009. But they've always been more of a Triple A and Hot AC group than Alternative (Rock).

Forgot about that track (and most of that album)! Chalk it up to a brain fart, I guess. 😩

 

[tall_guy1]

Although true. We are seeing other stations across the country where specifically 90s alt-rock has been a primary focus, yet has not granted high numbers in listeners.

Each market is different and musical preference is an ever moving goal post. However, my take, based solely on observation still is that 90s alt-rock isn't going to increase listeners of this particular station. It will fill a the gap of a common interest, but to how many listeners? My reasoning remains that it did not bring listeners in it's 2007 to 2009 K-Rock days. Where it was new in the early 90s to early 2000s, it was quick to be blown up after Stern's 2005 departure from the station. And currently, stations who have a focus on 90s alt-rock aren't getting high numbers. Classic rock stations which may include 90s alt-rock are getting higher ratings, but not stations that market themselves as modern but play a heavy rotation of 90s alt-rock, at least in many large markets.

It's helped in KC, where the numbers have shot up from 2.2 to 3.3, which is quite a lot, and that station already had high 25-34 numbers. It seems like the '90s-based alternative works somewhere...

 

[kevtronics]

Speaking of Alt 92.3 not playing the Dave Matthews Band, about an hour ago on their HD2 "New Arrivals" channel they played "Ants Matching" as what they called a "throwback"!

 

[CTListener]

Speaking of Alt 92.3 not playing the Dave Matthews Band, about an hour ago on their HD2 "New Arrivals" channel they played "Ants Matching" as what they called a "throwback"!

Released in 1993 -- 28 years ago! But what are "throwbacks" of any age doing on a "New Arrivals" channel anyway?

 

[erwin33]

From 2007 to 2009 KRock was largely a mix of Alternative, Classic Rock and Mainstream Rock which was a total failure. 101.9 RXP was also a failure because they mixed Adult Album Alternative Classic Rock with Mainstream Rock and Alternative Rock. New Rock 101.9 was the best option IMO. They should go after Q104.3 if they're smart.

I like RXP in their AAA days. It's a pity that NY doesn't have a commercial AAA station like XRT in Chicago. It was mostly close to what WNEW was.

 

[MVB13]

The new arrivals channel should be classic alternative if anything.

 

[CassChopper96]

The new arrivals channel should be classic alternative if anything.

there is a rock station that is coming to New York?

 

[chrocket87]

No! That’s just the name of the 92.3’s HD channel, which focuses on new music.

 

[CTListener]

No! That’s just the name of the 92.3’s HD channel, which focuses on new music.

Says something about the state of the genre in recent years that they need to pad the playlist of a new music subchannel with a song nearly three decades old by a band so irrelevant now that it has a dedicated (and paid for) channel on SiriusXM.

 

[Theater of My Mind]

Says something about the state of the genre in recent years that they need to pad the playlist of a new music subchannel with a song nearly three decades old by a band so irrelevant now that it has a dedicated (and paid for) channel on SiriusXM.

The New Arrivals channel actually sounds quite good musically. They do pad the rotation of mostly new songs with some old ones, most likely because the rotation would turn over too fast without them. The older songs seem to be ones that aren't in gold rotation on the main channel but are still mostly familiar classic alternative picks.

I personally like New Arrivals a lot better than the main Alt channel, but then I mostly just hear it during short drives where the repetition doesn't get too bad. It's automated, jockless and commercial-free so that's probably not what people on the business side of things like to hear.

 

[MVB13]

I was listening to 92.3 and Brady mentioned that they were 21st in the ratings and how they will probably flip formats. Maybe they should fire their program director? Cane shouldn't be 92.3 he's too old for their demographic and have Kevan and Brady do mornings. Follow what IHM is doing on Alt 98.7 and Alt 104.5 in Philly.

 

[macattack]

I was listening to 92.3 and Brady mentioned that they were 21st in the ratings and how they will probably flip formats. Maybe they should fire their program director? Cane shouldn't be 92.3 he's too old for their demographic and have Kevan and Brady do mornings. Follow what IHM is doing on Alt 98.7 and Alt 104.5 in Philly.

Wait, Brady actually admitted this on the air? That's a radio no-no.

 

[MVB13]

Wait, Brady actually admitted this on the air? That's a radio no-no.

He only mentioned the ratings part nothing else. During the 6 pm hour. He was being funny about it. Like we nay have a party or a format change. He said maybe we should play some classical music since QXR is beating us. He said well at least ESPN is below us and then said suck it to them. He mentioned it twice.

 

[MVB13]

Brady mentioned yet again just now that 92.3 was 2nd to last in the latest radio ratings.

 

[chrocket87]

“Hey, friend, you should listen to Alt 92.3. This DJ is talking about how bad the station’s ratings are. This is really good radio and it makes me never want to turn the channel”!

Said no one ever.

 

[Marcos_C]

So, Brady presented the problem: Alt 92.3 is in second-to-last place among commercial FM radio stations that can be picked up in all five boroughs. Only 98.7 ESPN did worse.

Now, does he or his colleagues have a serious solution to the problem?